Course
This course is held in German.
If you use the media strategically, you can significantly influence the public's perception of your own company. As a PR manager, you are in control: you develop contemporary PR strategies and implement them skillfully. In this training course, you will acquire the necessary tools for this, from targeted strategy and action planning to journalistic copywriting and editing to target group-oriented and search engine-optimized content creation.
Certified by the Hochschule der Wirtschaft für Management (HdWM), Mannheim
This further training course was designed in cooperation with the Mannheim University of Applied Management Sciences and meets the university's quality standards in terms of overall concept, content, trainers and examination. As a result, participants benefit from high-quality qualifications with guaranteed topicality, high practical relevance and excellent trainers.
Certified PR Manager
Local. Digital - your choice: You have the option of choosing between face-to-face or live online for almost all course modules.
Compulsory module 1 (attendance or online)
2 days
Press relations compact
Compulsory module 2 (attendance or online)
3 days
Copywriting for PR and corporate communications
Final examination
approx. 45 min.
E-exam "Certified PR Manager"
The course comprises two compulsory seminars and an e-examination. The course should be completed within two years. The seminars as admission to the examination can also be booked individually.
You will receive a certificate of completion from the Haufe Akademiecertified by the Hochschule der Wirtschaft für Management, Mannheim.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You can develop and implement a contemporary PR strategy.
- You can put your press work on a strategic basis and plan it in a structured way.
- They know the special features of the most important press relations tools.
- You can develop exciting PR topics and disseminate them optimally.
- You know which press contacts are important for you and how to establish and maintain them.
- You will acquire the tools to write and edit journalistic texts.
- You find out which topics and perspectives interest your target groups.
- They attract new customers and specialists to their websites with search engine-optimized texts.
- They practise editing other people's texts and giving constructive feedback.
- You will learn to adapt your writing style to the medium or corporate style.
Recommended for
For (lateral) newcomers in PR and corporate communications. PR employees and spokespeople, specialists and managers from corporate communications, marketing, advertising and product management as well as specialists and managers who occasionally take on PR tasks, provide ideas or (co-)decide on PR strategies. Prospective freelance PR consultants.
Final examination
Examination requirements
The prerequisite is the completion of the two compulsory seminars.
Form of examination
Written final exam, e-exam. To save travel costs and time, you can take the e-exam on your computer at work or at home.
Exam contents
The contents of all compulsory modules are tested in written form (time required: approx. 45 minutes). The e-examination can be taken as soon as all compulsory modules have been completed.
After successfully passing the final exam, you will receive the recognized certificate of the Haufe Akademie and the Mannheim University of Applied Sciences for Management "certified PR-Manager:in". This documents your in-depth knowledge as a basis for the further development of your professional career.
Further recommendations for "Further education certified PR-Manager:in"
Further training together
Booking number
30214
30214
€ 3.240,-
plus VAT
5 days
2 compulsory seminars and e-exam
with certificate
German
Please book the training course here. You can select the individual components of the course and the payment method in the shopping cart.
Train several employees internally
Pricing upon request
- Customized training courses according to your needs
- Directly at your premises or online
- Cost advantage from 5 participants
- We contact you within 24 hours (Mon-Fri)
5 days
2 compulsory seminars and e-exam
In-person or Online
with certificate
Arrival via Deutsche Bahn
Train tickets to this event starting at
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