Webinar
This webinar is held in German.
Gendering is a basic attitude. And the next important step towards a more inclusive society. In this webinar, you will learn about the different forms of gender. At the same time, we will focus on the readability and meaningfulness of your texts. We will formulate alternatives and discuss what gender research, DIN standards and the Duden dictionary recommend. This will give you the tools you need to write in a gender-neutral way, guarantee the flow of your text and convince critics.
Contents
Live online training!
Correct gendering
- Overview of the different forms of gender.
- Alternatives and alternative formulations.
- Replacing terms, rethinking and changing spellings.
Concrete text work
- Gendering in running text, short copy, micro copy, etc.
- What to do if you have space problems?
- Gender-inclusive job advertisements as a recruiting advantage.
Stay meaningful
- sharpen statements.
- Formulate precisely.
- Answer who and what questions.
Assistance
- That's what Duden and DIN5008 say.
- Assistance from the chairs of gender research.
- Everyday helpers: websites and plug-ins.
Discussion
- Questions & Answers.
- Exchange experiences.
- Discuss pros and cons and collect arguments in favor.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- They are familiar with the different forms of gendering.
- You can write gender-inclusive texts and make them reader-friendly at the same time.
- You know how to create alternatives and in which situations you should mention both genders.
- They know the counter-arguments and can respond to criticism.
- You share your texts with the group and receive comprehensive feedback.
- You are able to withstand criticism because you have gained enough certainty about the quality of your texts from the feedback.
- You will receive an outlook on developments and the status of the discussion on gender-inclusive texts.
Methods
Presentation, exercises, discussion, questions & answers, exchange of experiences.
Recommended for
Copywriters from corporations and medium-sized companies, solo freelancers, employees from editorial offices, agencies, marketing, editors, creators and bloggers and all those who have to write and/or edit modern texts. And, of course, all those who enjoy copywriting and want to broaden their horizons.
Further recommendations for "Gender-appropriate writing: Making texts reader-friendly and meaningful"
Seminar evaluation for "Gender-appropriate writing: Making texts reader-friendly and meaningful"
4.6 from 5
with 23 ratings
training content:
4.3
Content comprehensibility:
4.8
Practical relevance:
4.3
Trainer expertise:
4.3
Participant orientation:
4.9
Method variety:
4.6
Joint online training
Start dates and details
21.08.2025
Live-Online
Booking number:
34170
€ 490,- plus VAT.
€ 583.10 incl. VAT.
Course
zoom
Days & Times
approx. 4 hours
Limited number of participants
Thursday, 21.08.2025
09:00 am - 1:00 pm
19.11.2025
Live-Online
Booking number:
34170
€ 490,- plus VAT.
€ 583.10 incl. VAT.
Course
zoom
Days & Times
approx. 4 hours
Limited number of participants
Wednesday, 19.11.2025
09:00 am - 1:00 pm
Booking number:
34170
€ 490,- plus VAT.
€ 583.10 incl. VAT.
Details
approx. 4 hours
Limited number of participants
Booking number:
34170
€ 490,- plus VAT.
€ 583.10 incl. VAT.
Details
approx. 4 hours
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
About us - The Haufe Akademie
Your optimizer, innovator and companion since 1978 -
Your professional partner for professional development and seminars, training courses and topical conferences.
Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.
A wide range of seminars, individual coaching and our flexible formats support HR managers and decision-makers in shaping the future and developing employees, in-house teams and companies.
Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.
2,500+ further training
600,000+ apprentices per year
Over 95% positive reviews
2,500 trainers and coaches
17,500+ training courses held per year
Call us or send an email
Do you have any questions?
We are there for you Monday to Friday 8:00 a.m. - 5:00 p.m.
*Mandatory fields
FAQs
Questions & Answers
In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.
Haufe Akademie GmbH & Co. KG
Munzinger Str. 9
79111 Freiburg
Munzinger Str. 9
79111 Freiburg
A brand of
The company
About our offer
- Planning security
- Free seminar places
- Quality standards
- Planning and locations
- Funding opportunities
- Training app
- Business Solutions
Special offers
Contact & Support
