Webinar
This webinar is held in German.
Gendering is a basic attitude. And the next important step towards a more inclusive society. In this webinar, you will learn about the different forms of gender. At the same time, we will focus on the readability and meaningfulness of your texts. We will formulate alternatives and discuss what gender research, DIN standards and the Duden dictionary recommend. This will give you the tools you need to write in a gender-neutral way, guarantee the flow of your text and convince critics.
Contents
Live online training!
Correct gendering
- Overview of the different forms of gender.
- Alternatives and alternative formulations.
- Replacing terms, rethinking and changing spellings.
Concrete text work
- Gendering in running text, short copy, micro copy, etc.
- What to do if you have space problems?
- Gender-inclusive job advertisements as a recruiting advantage.
Stay meaningful
- sharpen statements.
- Formulate precisely.
- Answer who and what questions.
Assistance
- That's what Duden and DIN5008 say.
- Assistance from the chairs of gender research.
- Everyday helpers: websites and plug-ins.
Discussion
- Questions & Answers.
- Exchange experiences.
- Discuss pros and cons and collect arguments in favor.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- They are familiar with the different forms of gendering.
- You can write gender-inclusive texts and make them reader-friendly at the same time.
- You know how to create alternatives and in which situations you should mention both genders.
- They know the counter-arguments and can respond to criticism.
- You share your texts with the group and receive comprehensive feedback.
- You are able to withstand criticism because you have gained enough certainty about the quality of your texts from the feedback.
- You will receive an outlook on developments and the status of the discussion on gender-inclusive texts.
Methods
Presentation, exercises, discussion, questions & answers, exchange of experiences.
Recommended for
Copywriters from corporations and medium-sized companies, solo freelancers, employees from editorial offices, agencies, marketing, editors, creators and bloggers and all those who have to write and/or edit modern texts. And, of course, anyone who enjoys copywriting and wants to broaden their horizons.
Further recommendations for "Gender-appropriate writing: Making texts reader-friendly and meaningful"
Seminar evaluation for "Gender-appropriate writing: Making texts reader-friendly and meaningful"
4.6 from 5
with 23 ratings
training content:
4.3
Content comprehensibility:
4.8
Practical relevance:
4.3
Trainer expertise:
4.3
Participant orientation:
4.9
Method variety:
4.6
Joint online training
Start dates and details
21.08.2025
Live-Online
Booking number:
34170
€ 490,- plus VAT.
€ 583.10 incl. VAT.
Course
zoom
Days & Times
approx. 4 hours
Limited number of participants
Thursday, 21.08.2025
09:00 am - 1:00 pm
19.11.2025
Live-Online
Booking number:
34170
€ 490,- plus VAT.
€ 583.10 incl. VAT.
Course
zoom
Days & Times
approx. 4 hours
Limited number of participants
Wednesday, 19.11.2025
09:00 am - 1:00 pm
Booking number:
34170
€ 490,- plus VAT.
€ 583.10 incl. VAT.
Details
approx. 4 hours
Limited number of participants
Booking number:
34170
€ 490,- plus VAT.
€ 583.10 incl. VAT.
Details
approx. 4 hours
Limited number of participants
No suitable date?
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