Course

Further training certified PR Manager

The tools for your success in public relations

Structure

Benefits

Contact

This course is held in German.

If you use the media strategically, you can significantly influence the public's perception of your own company. As a PR manager, you are in control: you develop contemporary PR strategies and implement them skillfully. In this training course, you will acquire the necessary tools for this, from targeted strategy and action planning to journalistic copywriting and editing to target group-oriented and search engine-optimized content creation.

Certified by the Hochschule der Wirtschaft für Management (HdWM), Mannheim

This further training course was designed in cooperation with the Mannheim University of Applied Management Sciences and meets the university's quality standards in terms of overall concept, content, trainers and examination. As a result, participants benefit from high-quality qualifications with guaranteed topicality, high practical relevance and excellent trainers.

Certified PR Manager

Local. Digital - your choice: You have the option of choosing between face-to-face or live online for almost all course modules.

Compulsory module 1 (attendance or online)

2 days

Press relations compact

Further information

Compulsory module 2 (attendance or online)

3 days

Copywriting for PR and corporate communications

Further information

Final examination

approx. 45 min.

E-exam "Certified PR Manager"

Further information

The course comprises two compulsory seminars and an e-examination. The course should be completed within two years. The seminars as admission to the examination can also be booked individually.

You will receive a certificate of completion from the Haufe Akademie, certified by the Mannheim School of Management, for the skills acquired in the individual seminars.

Learning environment

In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.

Your benefit

You can develop and implement a contemporary PR strategy.
You can put your press work on a strategic basis and plan it in a structured way.
They know the special features of the most important press relations tools.
You can develop exciting PR topics and disseminate them optimally.
You know which press contacts are important for you and how to establish and maintain them.
You will acquire the tools to write and edit journalistic texts.
You find out which topics and perspectives interest your target groups.
They attract new customers and specialists to their websites with search engine-optimized texts.
They practise editing other people's texts and giving constructive feedback.
You will learn to adapt your writing style to the medium or corporate style.

Recommended for

For (lateral) newcomers in PR and corporate communications. PR employees and spokespeople, specialists and managers from corporate communications, marketing, advertising and product management as well as specialists and managers who occasionally take on PR tasks, provide ideas or (co-)decide on PR strategies. Prospective freelance PR consultants.

Final examination

Examination requirements

The prerequisite is the completion of the two compulsory seminars.

Form of examination

Written final exam, e-exam. To save travel costs and time, you can take the e-exam on your computer at work or at home.

Exam contents

The contents of all compulsory modules are tested in written form (time required: approx. 45 minutes). The e-examination can be taken as soon as all compulsory modules have been completed.

After successfully passing the final exam, you will receive the recognized certificate of the Haufe Akademie and the Mannheim University of Applied Sciences for Management "certified PR Manager:in". This documents your in-depth knowledge as a basis for the further development of your professional career.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

Further recommendations for "Further education certified PR-Manager:in"

Storytelling in marketing and PR

Fit for Digital: Rethinking corporate communication

Gender-appropriate writing: Making texts reader-friendly and meaningful

Further training together

Booking number
30214

€ 3.240,- plus VAT

Details

5 days

2 compulsory seminars and e-exam

with certificate

German

Please book the training course here. You can select the individual components of the course and the payment method in the shopping cart.

Train several employees internally

Pricing upon request

Customized training courses according to your needs
Directly at your premises or online
Cost advantage from 5 participants
We contact you within 24 hours (Mon-Fri)

5 days

2 compulsory seminars and e-exam

In-person or Online

with certificate

Request

Arrival via Deutsche Bahn

Train tickets to this event starting at € 51,90.

Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.

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