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Fit for Digital: Rethinking corporate communication
Corporate communication in practice
training
This training is held in German.
Digitalization is significantly changing corporate communication. In this training , you will learn how to adapt and optimize your communication strategy in times of digital transformation, from the formulation of objectives to the media used. Whether public relations, internal communication or market and brand communication: by working on business cases and practical examples from your own day-to-day work, you will learn which communication measures and tools are particularly promising for your company in an online and offline context.
Corporate Communications 4.0
- Presentation of central communication models.
- Social networks - what, who, when and how?
- Rethinking communication goals.
- Communicative and media usage behavior of the relevant target groups.
Basis for success: systematic planning
- Visualization and optimization of the communication process.
- Service Design Thinking: How the customer journey can support the development of modern communication campaigns.
- Concept and implementation in corporate communications.
- Implementation: Set up coordination and planning strategies with suitable communication tools and media in web, print and event; conceptualize processes and design.
- Integrate forms and tools of digital communication into corporate communications.
- Generate acceptance and support for the digital transformation among internal and external stakeholders.
- Successful interface management.
Budgeting and performance measurement
- Definition of measurement parameters, advantages and disadvantages of quantitative measurement parameters, budgeting, off- and online response measurement.
Practical workshop: Discussion and optimization of participants' practical cases
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
- You will gain an overview of the most important planning steps in the development of modern corporate communications.
- You will learn about strategic measures relating to online and offline communication.
- You will find out which instruments and tools you can use to make your corporate communications particularly effective.
- You will learn modern, innovative approaches and methods for your communication campaigns and will be able to implement these in your company's practice immediately afterwards.
- You will find out which online and offline channels make sense for your company and can integrate social media profitably into your PR.
- Using practice-oriented case studies and business cases, you will find out in which areas the application of the methods and tools you have learned is particularly worthwhile.
- You will learn about key figures and tools to measure the success of your communication measures.
Please bring your own laptop and current examples from your everyday work.
Trainer input, case/best-practice examples, exercises, processing of participant examples, exchange of experience and checklists, small group and individual work.
employees employees/managers, specialists and executives from the fields of communications, public relations, marketing and advertising in B2B and B2C.
Your Benefits at a Glance
Small groups—big learning success
To ensure the best learning experience, the number of participants for this certification program is limited.
Fully covered
For on-site events, this includes:
- a shared lunch on each full- training day
- refreshments during breaks
All learning materials at a glance
Once you have registered, you will find all relevant information, services, and course materials for your program in your app or online learning environment.
On-site training together
Joint online training
Train several employees
Price upon request
2 days
In Person or Online
Appointment scheduled on an individual basis
- Customized training courses
- Direct application in practice
- Efficient use of time and resources
100% non-binding inquiry
Feedback within 24 hours
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Further recommendations for "Fit for Digital: Rethinking corporate communication"
Ratings and feedback from our participants
4.5
50
Ratings
training content:
4.5
Content comprehensibility:
4.5
Practical relevance:
4
Trainer expertise:
4.9
Participant orientation:
4.7
Method variety:
4
Start dates and details
19.01.2027
Live-Online
Booking number:
33464
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Tuesday, 19.01.2027
09:00 am - 5:00 pm
Wednesday, 20.01.2027
09:00 am - 5:00 pm
14.06.2027
Live-Online
Booking number:
33464
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Monday, June 14, 2027
09:00 am - 5:00 pm
Tuesday, June 15, 2027
09:00 am - 5:00 pm
Booking number:
4384
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Plan course
2 days
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Booking number:
33464
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Plan course
2 days
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
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