866 search results for “marketing Frankfurt”

When the prophets of salvation of the digital world speak, they promise us a bright future. But a lot has to happen before we get there. Especially in Germany. This also applies to sales, which must undergo radical change in times of digital transformation. This much is clear: sales in 2020 will be different - more digital,

Creativity is a key skill that makes innovation, business ideas, and solutions possible—but it doesn’t come naturally; it has to be learned. The right creativity techniques can help you foster a wealth of ideas and spark new inspiration. In this article, you’ll learn about the different methods available and which one is right for you. Why are

When they hear the word DORA, many people first think of a cartoon character. In a financial context, however, the term refers to one of the most important new EU regulations for managing digital risks. The Digital Operational Resilience Act has been in effect since January 17, 2025, and requires financial firms to systematically build and continuously test their digital resilience. This is not optional, but an EU-wide,

Even before your first cup of coffee, you glance at your calendar, check your email, or mentally prepare for your first meeting. The day hasn’t really started yet, and yet you already feel stressed. You’re not alone: 66 percent of Germans experience stress in their daily lives or at work.¹ The good

Bullying rarely starts out loud and obvious. It creeps up gradually: in small situations that seem harmless at first but can quickly escalate into a serious problem. This blog post explains how to recognize workplace bullying, what its consequences are, and how companies can respond. What is bullying? Definition and scope Bullying—what does it mean? Someone

In 2023, 33 percent of consumers worldwide suspected that companies were engaging in greenwashing. By 2024, that figure had already risen to over 50 percent. In 2025, it stands at 62 percent (Capgemini Research Institute, A World in Balance 2025, survey of 6,566 consumers 13 countries). Within two years, mistrust of sustainability claims has nearly doubled. And precisely in

An employment contract is much more than a formality—it establishes clear rules, safeguards rights, and forms the basis for a productive working relationship. If an employment contract is flawed or incomplete, legal and financial risks can quickly arise. This makes it all the more important to have a thorough understanding of the key provisions of an employment contract. Definition: What is an employment contract? An employment contract is the

Conflicts of interest cannot be avoided, but they can be managed. They are a part of everyday work life—often subtle, yet with tangible consequences for decision-making and trust. This blog post categorizes risks, highlights typical scenarios, and offers concrete strategies for safely addressing them within the company. Conflicts of Interest in the Workplace: Everyday Risks Decisions should be made objectively, be transparent, and benefit the company.

A Christmas bonus in February, an annual bonus in March, and an anniversary bonus in between: One-time payments regularly Payroll Accounting in Payroll Accounting , and the same questions keep coming up. How is the tax calculated? When does the March clause apply? And what happens if the contribution assessment ceiling is exceeded? This article answers these questions clearly and practically. Key Points at a Glance: One-Time Payments

What is the Cyber Resilience Act? The Cyber Resilience Act (CRA) is an EU regulation that, for the first time, establishes binding cybersecurity requirements for products with digital elements available on the EU market. The CRA is part of the European Cybersecurity Strategy, whose objectives include ensuring the resilience of systems and maintaining their operational capability, deterrence and response, as well as promoting a

15 to 20 percent. According to initial sales reports from the DACH region, that’s how many B2B leads are now coming in via AI searches. Not through Google, not through LinkedIn. Through ChatGPT, Copilot, Gemini. And the really crazy thing is: most of the companies where this is happening haven’t done anything to make it happen. They just show up. The others simply don’t. Right here

In practice, projects rarely go exactly as planned on paper. Requirements change, budgets come under pressure, and deadlines loom closer. The three factors—time, cost, and performance—are directly interrelated. This is often referred to as the “magic triangle.” Anyone who understands the interplay and interdependence of these three factors,