964 search results for "marketing Hamburg"

When the prophets of salvation of the digital world speak, they promise us a bright future. But a lot has to happen before we get there. Especially in Germany. This also applies to sales, which must undergo radical change in times of digital transformation. This much is clear: sales in 2020 will be different - more digital,

Clear objectives are crucial to a company's success, but there is often a lack of effective methods for consistent implementation. This is where OKR comes into play - Objectives and Key Results combine inspiring goals with measurable results. The method has contributed significantly to the success of companies such as Google and Intel. In this guide, you will learn how to use OKR to

Forest fires, heatwaves, climate change, war in Ukraine, pandemics and recessions: crises have always existed. But their frequency has increased dramatically in recent years. So much so that we are now talking about a "perma-crisis". This perma-crisis confronts managers with a multitude of contradictory requirements: They have to ensure stability while remaining agile, provide security while enabling change, manage short-term

The German social security system is a huge safety net that is stretched under the majority of society. One of the central nodes where the threads of this net come together are the payroll departments in companies. Among other things, this is where social security contributions are calculated and paid. The task of the payroll accountants is to understand the detailed rules of the network and to

"Facility management is the same as a janitorial service". This statement is fundamentally wrong. The services of a janitor, as they are known from school operations for example, are only a fraction of facility management. Facility management (FM) comprises services for the efficient management of real estate. And that is precisely the focus: management. In a nutshell

The role of the Chief Technology Officer (CTO) has become indispensable in the modern business world. Companies looking to evolve technologically need a strategic leader to drive innovation and align the IT landscape with business goals. This article provides answers to the questions about tasks, competencies and salary. Chief Technology Officer: Key Facts Education Technical studies such as

Owning a property means more than just ownership - it means responsibility. Technical defects must be rectified, legal requirements must be complied with and communication with tenants must be managed professionally. A well-organized property management company takes on these tasks and ensures the long-term value retention and efficient management of the property. But what specific services does a

The digital transformation is fundamentally changing companies - and with it the demands placed on managers. Digital leadership describes a modern management style that combines technological understanding with future-oriented leadership skills. As a digital leader , you play an active role in shaping digital change and empower your employees to take advantage of the opportunities offered by digitalization. In this article, you will learn which skills you

Opening doors, promoting growth and shaping visions for high-potential employees: These are just some of the responsibilities of mentors. They advance the professional development of their mentees. But the mentoring relationship strengthens and inspires both sides. In this article, you can read about the tasks mentors face and the benefits of mentoring for mentees, mentors and the company.

In today's world of technical product management, it is important to develop more than just functional and innovative products. Companies ensure that their products offer real added value for customers and users in the long term. They define products as solutions to a task for their customers. The focus is on flawless use. On this basis, trust can be

You are sitting in a meeting. The atmosphere is tense. Perhaps there is a difficult decision to be made. Perhaps an old conflict is simmering beneath the surface. The words become sharper, the view cooler. The fronts harden - and in the end there is often more frustration than progress. Managers in particular are familiar with such situations. And are then faced with the

Highly motivated after training - and then what? Your customer service employee Mr. Müller leaves the training highly motivated. New ideas, fresh knowledge, clear plans and intentions for the coming weeks - he is looking forward to applying what he has learned directly to his projects and day-to-day work. But the hamster wheel catches up with him on Monday: Meetings,