Get to the Point!

Knowing what matters

• Winning and losing your audience and readers – dos and don’ts.
• A clear message is brief and pointedly put.
• Concentrating on the essentials.

Dramatic composition

• Captivating your audience and readers – even with factual information.
• Effectively deploying linguistic devices and dramatic means.

Statement, presentation and discussion

• The three phases of your successful contribution: opening, body and skilful conclusion.
• Clearly structuring, polishing and effectively staging (short) speeches.
• Finding the appropriate arguments quickly and easily.
• Building a convincing argumentation.
• Championing your own point of view.

Successful short presentations

• Seizing the opportunities to score points.
• Being persuasive in just sixty seconds (elevator pitch).

Writing clearly and concisely

• Writing emails and texts so that people want to read them.
• Conveying your concerns in a clear and compelling way.
• Less is more: how to convince with concise texts.
• Creating effective texts systematically and without losing time.

Optimising your presentation

• Please bring along your presentation sequence (max. 5 charts) on your notebook to the workshop for practice.

Optimising your business texts

• Bring along, e.g. letters, emails, memos, circulars, position papers and decision papers (max. 2-3 pages) for editing.