Contents
Basics
- Project and project management definition.
- Project management phase concepts transferred to sales projects.
Project start
- Stakeholder analysis: Lead projects to success by taking into account the interests of all parties involved.
- Clearly defined project goals as the basis for your project success.
- Project organization and team development: Promoting cooperation in heterogeneous project teams, minimizing misunderstandings and coordination problems.
- Formulate clear and unambiguous project requirements as the basis for defining the scope of delivery and services in order to prevent you from having to deliver and perform significantly more than agreed without being paid more for it.
- Risk management: Identify and analyze opportunities and risks in the project and define appropriate measures, carry out appropriate risk controlling.
Project planning
- Create work breakdown structures as a basis for further project planning.
- Define the project process and create a network plan.
- Carry out detailed and realistic scheduling and resource planning, define milestones.
- Work out the cost planning and pricing for the project.
Project implementation
- Basics, principles and parameters of project controlling.
- Project controlling: keeping an eye on deadlines, resources and financial targets, developing trend analyses as a basis for project success.
- Create status reports for management.
Project completion
- Define project acceptances and implement appropriate "lessons learned".
Phase-related application of project management tools and transfer to your sales projects.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
You will learn the basics and methods of project management, planning and controlling sales projects and how to successfully apply project management methods to sales. You will train how to
- Clearly define stakeholders and project goals,
- Define an appropriate project organization and optimize cooperation within the project team,
- carry out a risk analysis and avoid damage to your project,
- Structure your project according to sensible criteria,
- Plan your project realistically and create network, schedule, resource and cost plans,
- deal with problems and find constructive solutions,
- Monitor your project and identify problems at an early stage,
- sustainably increase your company's success.
Please bring along sales-specific projects from your practice. We will work together to develop best practice models and apply the methods taught.
Participants gain immediately applicable assistance in structured project management procedures. They quickly gain an overview of the task to be specified and confidence in dealing with subsequent, extended and vague customer requirements. Participants recognize the sales business as a challenging management task that serves to build customer loyalty and successful business relationships.
Methods
Case studies, exercises, presentations and discussions. An experienced, internationally active project manager with a sales background will show you clearly and pragmatically how you can use suitable methods to make your complex sales projects even more successful. The methods presented will be practiced in small groups using your case studies.
Recommended for
Specialists and (junior) managers from sales and distribution, decision makers in sales, (key) account managers, sales representatives, project managers and administrators. Participants from management, development and organizational departments who want to implement sales projects even more successfully.
Further recommendations for "Project management for sales and distribution"
Seminar evaluation for "Project management for sales and distribution"







2578
Start dates and details
Tuesday, 08.07.2025
09:00 am - 5:30 pm
Wednesday, 09.07.2025
09:00 am - 4:30 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Thursday, 04.09.2025
09:00 am - 5:30 pm
Friday, 05.09.2025
09:00 am - 4:30 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Thursday, 20.11.2025
09:00 am - 5:30 pm
Friday, 21.11.2025
09:00 am - 4:30 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Monday, 09.03.2026
09:00 am - 5:30 pm
Tuesday, 10.03.2026
09:00 am - 4:30 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Thursday, 16.07.2026
09:00 am - 5:30 pm
Friday, 17.07.2026
09:00 am - 4:30 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.