Project management for distribution and sales
The most important basics for your project success
Contents
Basics
- Project and project management definition.
- Project management phase concepts transferred to sales projects.
Project start
- Stakeholder analysis: Lead projects to success taking into account the interests of all parties involved.
- Clearly defined project goals as the basis for your project success.
- Project organization and team development: Promoting cooperation in heterogeneous project teams, minimizing misunderstandings and coordination problems.
- Formulate clear and unambiguous project requirements as the basis for defining the scope of delivery and services in order to prevent you from having to deliver and perform significantly more than agreed without being paid more for it.
- Risk management: Identify and analyze opportunities and risks in the project and define appropriate measures, carry out appropriate risk controlling.
Project planning
- Create work breakdown structures as a basis for further project planning.
- Define the project process and create a network plan.
- Carry out detailed and realistic scheduling and resource planning, define milestones.
- Work out the cost planning and pricing for the project.
Project implementation
- Basics, principles and parameters of project controlling.
- Project controlling: keeping an eye on deadlines, resources and financial targets, developing trend analyses as a basis for project success.
- Create status reports for management.
Project completion
- Define project acceptances and implement appropriate "lessons learned".
Phase-related application of project management tools and transfer to your sales projects.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
You will learn the basics and methods of project management, planning and controlling sales projects and find out how you can successfully apply project management methods to sales. You will train how to ...
- clearly define stakeholders and project goals,
- define an appropriate project organization and optimize collaboration within the project team,
- carry out a risk analysis and avoid damage to your project,
- structure your project according to sensible criteria,
- plan your project realistically and create network, schedule, resource and cost plans,
- deal with problems and find constructive solutions,
- monitor your project and recognize problems at an early stage,
- sustainably increase your company's success.
Please bring along sales-specific projects from your practice. We will work together to develop best practice models and apply the methods taught.
Participants gain immediately applicable assistance in a structured project management approach. You will quickly gain an overview of the task to be concretized and confidence in dealing with later, extended and fuzzy customer requirements. Participants recognize the sales business as a challenging management task that serves to build customer loyalty and successful business relationships.
Methods
Case studies, exercises, presentations and discussions. An experienced, internationally active project manager with a sales background will teach you clearly and pragmatically how you can use suitable methods to make your complex sales projects even more successful. The methods presented will be practiced in small groups using your case studies.
Recommended for
Specialists and (junior) managers from distribution and sales, decision makers in sales, (key) account managers, sales representatives, project managers and administrators. Participants from management, development and organizational departments who want to implement sales projects even more successfully.
Questions about the training content
In day-to-day sales work, requirements often change during an ongoing project. This training will help you maintain a clear overview and take a structured approach, even when client requests are expanded or poorly defined. You’ll learn to capture requirements more precisely, better align expectations, and manage changes in a controlled manner as the project progresses. This will give you greater confidence in handling challenging customer requirements and strengthen your long-term relationships with your clients.
Sales projects are often becoming more complex and require structured management. In this training, you’ll learn the key fundamentals of project management and discover how to apply these principles—as well as proven phase-based approaches—to your sales projects. This will equip you with the skills needed to plan projects systematically, coordinate processes more effectively, and achieve your goals more reliably.
Unclear goals and requirements often lead to misunderstandings, extra work, and unnecessary costs. In this training, you’ll develop methods for clearly defining project goals and precisely documenting requirements. You’ll also learn how to clearly define the scope of work and services so that agreed-upon deliverables remain transparent and additional requirements are identified early on. This will help you establish a reliable foundation for the rest of the project.
Sales projects often involve a variety of interests that need to be taken into account. In this training, you’ll learn to identify relevant stakeholders early on and systematically incorporate their expectations. This will help you improve collaboration and increase the chances of success for your projects.
The training is designed to work with specific sales projects from your own professional experience. You’ll bring current issues and challenges to the table and apply the methods you learn directly to them. The group discussion opens up new perspectives on existing projects and helps you develop appropriate solutions for specific situations. This provides you with valuable insights for your current tasks.
Continuous management is crucial during project implementation. In this training, you’ll learn the basics of project management and how to keep track of deadlines, resources, and financial targets. This will enable you to identify problems early on and take timely action.
Professional project closure lays the foundation for long-term success. In this training, you’ll learn how to clearly define project acceptance criteria and structure the closure of sales projects. You’ll also learn how to document insights from completed projects and apply them to future initiatives. This way, future projects can also benefit from the experience gained.
To help you internalize the methods you’ve learned over the long term, the training offers a variety of interactive formats. Case studies, exercises, presentations, and discussions will help you apply the tools presented in different situations and better assess their benefits. Real-world scenarios are analyzed and applied to specific questions. This makes it easier to apply what you’ve learned to future projects.
2578
- Customized training courses
- Direct application in practice
- Efficient use of time and resources
Further recommendations for "Project management for distribution and sales"
Start dates and details

Monday, 26.10.2026
09:00 am - 5:30 pm
Tuesday, 27.10.2026
09:00 am - 4:30 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Wednesday, 03.02.2027
09:00 am - 5:30 pm
Thursday, 04.02.2027
09:00 am - 4:30 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Thursday, June 17, 2027
09:00 am - 5:30 pm
Friday, June 18, 2027
09:00 am - 4:30 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Tuesday, September 14, 2027
09:00 am - 5:30 pm
Wednesday, September 15, 2027
09:00 am - 4:30 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.