Storytelling with data for controllers and data professionals
Effectively communicate key messages and recommendations for action
This webinar is held in German.
These days, controllers, business analysts and business experts experts are expected to do more than just produce reports and dashboards. They are expected to translate data into actionable recommendations and advise company management and specialist departments with their data-based knowledge. This demanding task requires a wide range of skills. One of the most important is to communicate data-based findings and ideas in a structured, convincing and target group-oriented manner. This is the only way to turn data into positive business impact.
Contents
The role of the: controller
- Who are the stakeholders?
- Customer centricity - how does it work?
- Role and mindset as consultant.
Preparation and communication of data-based findings
- Recipients and context.
- Message, structure and narrative.
- Data preparation and data visualization.
Storytelling with data
- Toolbox consisting of numerous practice-oriented tools and techniques.
- Concepts and rules from modern business communication.
Impulses and inspiration from the world of good stories
- The story in 3 acts.
- A look in the direction of Hollywood.
- Stephen King and the art of shortening.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
You will learn how to
- adopt a stakeholder-oriented mindset and ask the right questions.
- understand the recipient, communicate empathetically and anticipate reservations.
- clarify the communication objective and the communication situation and work out key messages from the flood of data.
- give recommendations for action instead of listing information.
- visualize data efficiently, clearly and in a "human-friendly" way.
- prepare and communicate data-based findings in such a way that they reach your stakeholders and have an impact.
Methods
trainers, individual exercises, practical case studies, work aids and checklists, discussion and exchange of experience. A collaborative Miro-Board serves as the basis.
Recommended for
Business analysts, specialists and managers from controlling, business intelligence and related areas. Anyone who works, argues and presents with data in their day-to-day work.
Joint online training
Train several employees
Price upon request
2 x 0.5 days
In-person or Online
Appointment scheduled on an individual basis
- Customized training courses
- Direct application in practice
- Efficient use of time and resources
100% non-binding inquiry
Feedback within 24 hours
Or schedule an appointment and get personalized advice
Further recommendations for "Storytelling with data for controllers and data professionals"
You might also be interested in:
Loading recommendations
Start dates and details
13.07.2026
Live-Online
13.11.2026
Live-Online
Booking number:
34369
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Plan course
2 x 0.5 days
Limited number of participants
Booking number:
34369
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Plan course
2 x 0.5 days
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.