Training
This training is held in German.
The digitalization of business models, products and services represents a fundamental change for product managers and requires new approaches. Digital services and customer experiences, increasingly networked and customer-oriented products and new business models are becoming ever more critical to success. Traditional product management is evolving. In this training course, you will learn as the "CEO of the product" how you can actively shape the digital transformation in the form of digital products and services in your company.
Contents
Basic understanding of digital product management
- Transformation from product to solution provider.
- Difference between classic and digital product management.
- Role of product managers, product owners and project managers.
- Role and tasks as a digital product manager.
Product management in an agile context
- User-centered product visions.
- Product Discovery.
- Validation of product ideas and hypotheses on the market.
Strategy development in digital product management
- Develop customer-oriented product and product portfolio strategies.
- Formulate product and product management goals in an outcome-oriented manner.
- KPI management for digital products and services.
Digital business models
- Development of digital business models.
- Business model development using the St. Gallen Business Model Navigator and Business Model Canvas.
Product Lifecycle Management
- Product lifecycle management of digital products and services.
- Concept of the product staircase.
- (Product) goals along the life cycle.
Product marketing in digital product management
- Value Proposition CANVAS.
- Marketing of digital products.
- Customer journey and customer personas.
- Launch management of digital products and services.
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Your benefit
- After the training, you will be able to transform innovative ideas into digital services and business models and market them successfully.
- After the training, you will know important methods and tools of digital product management.
- You are familiar with Business Model Canvas, Business Model Navigator, Product Discovery & Delivery and PLM 4.0.
- They know what is important in the product life cycle 4.0.
- You will be able to conceptualize and implement product marketing and launch management for digital products and services.
- You will gain an overview of product management in an agile context.
Methods
In-person events
Input trainer, case studies, individual and group work, discussions, exchange of experience, best-practice examples.
Live online events
Input trainer, case studies, individual and group work, discussions, exchange of experience, best-practice examples.
The following third-party tool can be used in the event:
Recommended for
Specialists and managers from product management, product development, business development, project management, marketing and sales. Product specialists, product owners.
Further recommendations for "Digital Product Management"
Sustainable, digital business models for products and services
Future skills in digital product management
Agile Product Management Advanced: Designing products in a customer & market-oriented way
Using ChatGPT & Co. successfully in product management
Agile product management basic: deliver products quickly and efficiently
Seminar evaluation for "Digital product management"
4.5 from 5
with 73 ratings
training content:
4.3
Content comprehensibility:
4.6
Practical relevance:
4
Trainer expertise:
4.8
Participant orientation:
4.8
Method variety:
4.5
On-site training together
Booking number
34312
34312
€ 1.540,-
plus VAT
2 days
in 6 locations
6 Events
German
Joint online training
Future Jobs Classes
Get ready for your job of the future and become a Digital Product Manager.
Start dates and details
15.07.2025
Live-Online
Booking number:
35152
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Tuesday, 15.07.2025
09:00 am - 5:00 pm
Wednesday, 16.07.2025
09:00 am - 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
11.09.2025
Stuttgart/Ludwigsburg
Booking number:
34312
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Days & Times
2 days
Limited number of participants
Thursday, 11.09.2025
09:00 am - 5:00 pm
Friday, 12.09.2025
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
09.10.2025
Cologne
Booking number:
34312
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Days & Times
2 days
Limited number of participants
Thursday, 09.10.2025
09:00 am - 5:00 pm
Friday, 10.10.2025
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
27.11.2025
Schoenefeld
Booking number:
34312
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Days & Times
2 days
Limited number of participants
Thursday, 27.11.2025
09:00 am - 5:00 pm
Friday, 28.11.2025
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
11.12.2025
Live-Online
Booking number:
35152
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Thursday, 11.12.2025
09:00 am - 5:00 pm
Friday, 12.12.2025
09:00 am - 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
23.02.2026
Frankfurt a. M./Bad Nauheim
Booking number:
34312
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Days & Times
2 days
Limited number of participants
Monday, 23.02.2026
09:00 am - 5:00 pm
Tuesday, 24.02.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
16.04.2026
Live-Online
Booking number:
35152
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Thursday, 16.04.2026
09:00 am - 5:00 pm
Friday, 17.04.2026
09:00 am - 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
11.06.2026
Munich/Feldkirchen
Booking number:
34312
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Days & Times
2 days
Limited number of participants
Thursday, 11.06.2026
09:00 am - 5:00 pm
Friday, 12.06.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
08.07.2026
Live-Online
Booking number:
35152
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Wednesday, 08.07.2026
09:00 am - 5:00 pm
Thursday, 09.07.2026
09:00 am - 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
01.10.2026
Hamburg
Booking number:
34312
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Days & Times
2 days
Limited number of participants
Thursday, 01.10.2026
09:00 am - 5:00 pm
Friday, 02.10.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Training is guaranteed to take place
Booking number:
34312
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number:
35152
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Details
2 days
Limited number of participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
About us – The Haufe Akademie
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Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.
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Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.
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79111 Freiburg
Munzinger Str. 9
79111 Freiburg
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