Are you a manager and want to lead the way as a flag bearer, make an impact and inspire the people around you? Then the "personal branding" method is just right for you. Personal branding helps you to develop your own personal brand step by step so that you can live it consistently both internally and externally. In doing so, you embark on a major personality development process in which you use your own personal identity as a resource to position yourself within the company, build trust and become tangible.
In this e-learning, follow this development process towards a strong personal brand. Identify your life theme, your personal why and your intrinsic motives that drive all your actions. Develop your personal value system and ways in which you can make your values visible in your actions - in images, language and social media. You will also become aware of your leadership role and achieve maximum impact as a personal brand.
Learning objectives
- You can use an analysis of your lifeline on a private, professional and personal level to define your own life theme, which forms the essential core of your personal brand.
- You can make your values and needs visible in a targeted manner in images, language and social media to create an authentic experience.
- You can define and communicate your efficiency.
- You can further develop your self-leadership skills, which is immensely important for leading others and also strengthens your personal brand.
- You can consciously use intrinsic motives for communication and your management style.
- Based on your big picture and your mission, you can live out your role as a manager and stage it accordingly.
Methods
- You will be provided with basic theoretical knowledge that you can reflect on directly with the help of specific instructions and exercises and apply in practice.
- You learn with high-quality expert videos, checklists, application tasks and your own project
Recommended for
Managers at all levels who are looking to climb the career ladder in the coming years. Also for all those who aspire to a management position, strive for influence, further development and a focus on success.