New concept
Strategic data competence for decision makers
How data management, governance, and AI drive businesses forward
This training is held in German.
Data is the driver of competitiveness and innovation—yet many companies fail to fully exploit its potential. In this training , you training how to develop a modern data and analytics strategy that effectively combines governance, data management, end-to-end processes, architecture, and AI. With practical examples and exercises, you will gain the knowledge and tools you need to strategically professionalize your data work and achieve sustainable results.
Contents
Developing a modern data strategy
- Design a data strategy framework: Define the vision, operating model, processes, architecture, and technologies.
- Use maturity models to set priorities.
- Promote a data culture and build data literacy in a targeted manner.
- Integrate AI meaningfully into your data strategy.
Data governance – Rules & Responsibilities
- Define clear roles, responsibilities, and basic standards for handling data.
- Establish governance as a framework condition for data quality and the integration of AI.
Data Management – Strategic data qualityyt
- Define KPIs, key dimensions, and establish effective monitoring.
- Implement a clear operating model.
- Standardize and harmonize data structures.
- Use AI to improve data quality.
Process strategy – Think end-to-end
- Optimize data quality through clear process design.
- Develop E2E process design across all levels (Levels 1–5).
- Define process roles and integrate governance.
- Use process harmonization as a strategic lever.
Data architecture strategy – the technical Rübackbone
- Plan a target architecture based on principles such as API-first, clean core, and domain-driven design.
- Design data flows, mappings, and models.
- Implement a platform strategy: Utilize data lakes, DWH, streaming, and AI.
- Define architecture roles and an effective operating model.
AI strategy – Scaling responsibly and effectively
- Use AI specifically for governance, data management, and process optimization.
- Develop guidelines to minimize risks and clarify responsibilities.
- Scale AI based on its maturity level.
- Put ethics, transparency, and validation at the heart of your AI strategy.
Roadmap & Implementation
- Prioritize measures: Focus on quick wins and structural levers.
- Establish a KPI framework to measure progress.
- Organize roles and resources effectively.
- Use a data and AI board as a management tool.
- Develop your individual 90-day strategic plan.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
After training
- you know how to develop an integrated data strategy for your company.
- you understand the importance of roles, responsibilities, and organizational models.
- you will learn how data governance and data management are strategically anchored.
- you know the basics of a process and architecture strategy.
- you know how to control data quality in a targeted manner.
- you can assess the potential applications of AI in data and decision-making processes.
- you will be able to plan a prioritized data and AI roadmap and implement the first steps.
You will receive tools, checklists, and frameworks to systematically professionalize data work and achieve sustainable results.
Methods
experts, discussions, case studies, analyses, best practice examples
Tools
Recommended for
The training ideal for:
- decision makers specialist areas
- Executives from data, digital, IT, and transformation
- Chief Data Officers (CDOs) and Data Controllers
- Process and architecture managers
- Project management in ERP/CRM and modernization projects
On-site training together
Booking number
41230
41230
€ 1.540,-
plus VAT
2 days
in Hamburg
on 20.07.2026
German
Joint online training
Train several employees
Price upon request
2 days
In-person or Online
Appointment scheduled on an individual basis
- Customized training courses
- Direct application in practice
- Efficient use of time and resources
100% non-binding inquiry
Feedback within 24 hours
Or schedule an appointment and get personalized advice
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Start dates and details
20.07.2026
Hamburg
Booking number:
41230
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Venue
Arrival via Deutsche Bahn
Travel at reduced rates by booking via the learning environment.

Days & Times
2 days
Limited number of participants
Monday, 20.07.2026
09:00 am - 5:30 pm
Tuesday, 21.07.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
16.11.2026
Live-Online
Booking number:
41230
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Plan course
2 days
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Booking number:
41232
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Plan course
2 days
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
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