Standing Out as an Expert: Self-Marketing for Women in Tech & STEM
Refine your profile, showcase your expertise, and increase your impact
- Hone your own expertise and develop your personal expert profile.
- Targetedly increase professional visibility in meetings, projects, and day-to-day business operations.
- Communicate complex topics effectively and present yourself with confidence.
- Use authentic self-marketing and overcome common obstacles to visibility.
- trainers.
- Exchange of experience.
- Questions from the attendees.
- Reflection exercise.
- Individual prospects for your own future. Where do I still need support?
Sharpening Your Expertise: What Do I Stand for as an Expert?
- Be aware of your own strengths, skills, and experiences.
- Sharpening Your Expert Profile: What Do I Want to Be Known For?
- Showcasing Your Own Contribution: From Problem-Solver to Recognized Expert.
- Recognize your own achievements and use them as part of your professional profile.
Targetedly Increase Visibility in the Technical Work Environment
- How Visibility Is Created in Technical Organizations.
- Make your own contributions in meetings, projects, and decision-making processes visible.
- Get actively involved without compromising who you are.
- Strategic Management of Stakeholders and Interfaces.
- Take advantage of specific occasions and situations to increase visibility.
Communicating Complex Content in an Easy-to-Understand Way
- Convey technical topics in a way that is tailored to the audience.
- Present your own expertise clearly and persuasively.
- Argue your case effectively—even when dealing with other departments and executives.
- Handling interruptions or comments that were skipped.
- Use language thoughtfully and avoid making things seem less serious than they are.
Self-Marketing for Female Technical Experts: Professional Rather Than Pushy
- Authentic positioning and self-marketing instead of self-promotion.
- Make strategic use of internal and external networks.
- Showcase your expertise through industry events, communities, or business networks.
- Developing a personal visibility plan.
Overcoming Common Barriers to Visibility
- Make sure your own achievements are appropriately recognized, even in your day-to-day work.
- Consciously reflect on perfectionism and reserve.
- Confidently showcase your own expertise.
- Be authentically visible without pretending to be someone else.
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
After training you can
- clearly position your professional expertise and refine your personal expert profile,
- showcase your contributions to projects and achievements,
- convincingly demonstrate your expertise in meetings and technical discussions,
- specifically increase your visibility within the company,
- Use networks and contacts strategically to build your professional reputation,
- Develop a personalized plan to be recognized as an expert over the long term.
The " training " is practice-oriented and combines brief expert insights with exercises, reflection, and direct application to your daily work. You’ll work on your own positioning, reflect on your past patterns of visibility, and develop concrete strategies for typical situations in your professional environment.
Individual and group exercises, sharing experiences, feedback, and practical application tasks will help you increase your personal visibility in a sustainable way.
Women in tech, IT, and STEM professions, as well as those in technical specialist and expert roles, who want to increase their professional visibility and strengthen their position as experts.
Particularly suitable for female engineers, IT specialists, developers, scientists, project managers, and women working in research, development, production, and technical areas of business.
42984
- Customized training courses
- Direct application in practice
- Efficient use of time and resources
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