Intercultural competence China, India, Japan & Co.
Successful cooperation with Asian business partners
Contents
Understanding culture: Asia at a glance
- Central values and ways of thinking in China, Japan and other Asian cultures.
- Cultural differences within Asia.
- Intercultural comparison of self-image and image of others.
- Collectivism, hierarchy and an understanding of status.
- The role of hierarchy and status in everyday (professional) life.
Asians and Germans in comparison
- Direct vs. indirect communication: clear statements vs. diplomatic hints.
- Understanding of time: adherence to deadlines, deadlines and flexibility.
- Learning and thinking styles: memorization vs. transfer thinking.
Business etiquette - the dos and don'ts
- Greetings, gifts, colors and cultural taboos.
- Conversations, small talk and body language.
- Figurative language: Speeches in pictures in China and Japan.
- Typical strategies of Asian business culture.
Communication with Asian business partners
- Presentations to Asian audiences.
- Negotiation and discussion techniques.
- Interpreting what is said correctly: Translation and cultural interpretation.
- Recognize conflicts early, avoid them and de-escalate them.
Discussion of own practical cases and projects
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You understand the cultural context behind Asian ways of thinking and behaving, and you use this understanding to drive your business success.
- You can communicate effectively and confidently with partners Asia.
- You will learn strategies for successful negotiations with Asian business partners.
- You'll receive practical advice and tips for handling challenging situations in your day-to-day business life.
- You'll receive support in weighing the opportunities and risks of business ventures in Asia.
- You will learn practical solutions for the cases you encounter in your practice.
Methods
Multimedia inputs, trainer presentation, practical examples, experience reports and exchange, group work, practical exercises.
Recommended for
Specialists and managers, office and field staff and anyone who works with Asian business partners or is preparing for an international assignment.
Questions about the training content
Business relationships with partners Asia are strongly influenced by cultural perceptions and social rules. This training gives you insights into the core values, mindsets, and cultural backgrounds of Asian business cultures. You will explore typical differences compared to European working methods and recognize how cultural expectations influence communication and collaboration. This will enable you to approach intercultural situations with greater awareness.
Misunderstandings often arise when different communication styles collide. In this training, you will gain an understanding of how direct and indirect communication is used in different cultures. You will recognize which cultural factors can influence conversations, decisions, and reactions. This will enable you to identify and avoid typical communication problems at an early stage.
In many Asian cultures, communication is more indirect and context-dependent than in Germany. During the training, you will gain insights into typical conversation styles and forms of communication in Asian business cultures. You will explore how statements can be interpreted and what role politeness and diplomacy play. This will enable you to better adapt your communication to intercultural situations.
In many Asian countries, hierarchies play a greater role than in German organizations. The training course highlights how status, rank, and understanding of roles can influence everyday working life. You will examine typical expectations of leadership, decision-making processes, and collaboration. This will give you a better understanding of organizational structures in Asian companies.
Negotiations are conducted according to different rules in different cultures. During the training, you will gain insights into typical strategies and approaches in Asian business contexts. You will recognize the importance of trust, relationship building, and patience in negotiation processes. This will enable you to better prepare for international negotiation situations.
Many cultural rules are evident in everyday situations such as greetings, small talk, or gifts. In this training course, you will gain an overview of typical business etiquette and cultural dos and don'ts. You will explore which behaviors are considered respectful and which misunderstandings can arise. This will enable you to act more confidently in everyday international business situations.

Learning and shaping a sustainable future
Resolving conflicts with less stress and recognizing needs and motives are future skills that you will learn in this training , among other things. According to our partner, the Inner Development Goals Initiative (IDGs), you are also contributing to a sustainable future. The IDGs have scientifically and globally identified the future skills needed to achieve the United Nations' Sustainable Development Goals (SDGs). What exactly does that mean? Find out more.
- Customized training courses
- Direct application in practice
- Efficient use of time and resources
Further recommendations for "Intercultural Competence China, India, Japan & Co."
Further recommendations for "Intercultural Competence China, India, Japan & Co."
Start dates and details
Monday, 14.09.2026
09:00 am - 5:00 pm
Tuesday, 15.09.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Wednesday, 09.12.2026
09:00 am - 5:00 pm
Thursday, 10.12.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Monday, 01.03.2027
09:00 am - 5:00 pm
Tuesday, 02.03.2027
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

