Webinar
This webinar is held in German.
The webinar provides valuable information and tips for marketing who want to use the potential of artificial intelligence (AI) for their company. You will get an overview of the basics of AI and prompt engineering - the "operation" of AI - as well as various AI tools - such as ChatGPT - and their application, for example in the creation of texts. You will also learn what you should bear in mind when editing AI content and how you can use AI for social media editorial plans. After completing the webinar, you will have the knowledge and know success factors and tools to use artificial intelligence effectively for your marketing marketing.
Contents
Further training in accordance with AI Regulation Art. 4 for the obligation to provide evidence of AI competence
Introduction to the basics of AI
- What is AI and how does it work?
- Importance of innovation culture in the company.
Prompt Engineering
- What is prompt engineering and how does it work?
- How can prompt engineering be used in marketing marketing?
- Practical application examples for prompt engineering in marketing marketing.
Presentation and possible applications of AI tools (e.g. ChatGPT) in marketing marketing
- Market analysis.
- Create personas.
- Initial text creation.
- Proofreading of AI content.
- Social media editorial plan.
Outlook on future developments in the field of AI in marketing marketing.
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Your benefit
Participants in the webinar benefit from:
- an overview of the basics of AI and various application examples in marketing marketing.
- a presentation of various AI tools and their possible applications in marketing marketing as well as their selection for your own work.
- understanding prompt engineering and its practical application examples in marketing marketing.
- an overview of the many possible applications of AI in marketing marketing, e.g. in the creation of market analyses, personas, text content and social media editorial plans, with practical tips.
- an outlook on future developments in the field of AI in marketing marketing.
Methods
Trainer input, case/best-practice examples, exchange of experience, practical tips.
The following third-party tool can be used in the event:
Recommended for
Specialists and managers from marketing and communications departments, HR departments as well as managing directors and owners of companies. Anyone who wants to develop new AI applications such as ChatGPT for their company and make their marketing activities even more successful.
Further recommendations for "AI & ChatGPT in marketingmarketing"
Seminar evaluation for "AI & ChatGPT in marketingmarketing"
4.7 from 5
with 127 ratings
training content:
4.6
Content comprehensibility:
4.7
Practical relevance:
4.3
Trainer expertise:
4.9
Participant orientation:
4.9
Method variety:
4.7
Joint online training
Start dates and details
18.09.2025
Live-Online
Booking number:
34966
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Course
zoom
Days & Times
3 hours
Limited number of participants
Thursday, 18.09.2025
1:00 pm - 4:00 pm
17.11.2025
Live-Online
Booking number:
34966
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Course
zoom
Days & Times
3 hours
Limited number of participants
Monday, 17.11.2025
09:00 am - 12:00 pm
05.02.2026
Live-Online
Booking number:
34966
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Course
zoom
Days & Times
3 hours
Limited number of participants
Thursday, 05.02.2026
1:00 pm - 4:00 pm
Training is guaranteed to take place
Booking number:
34966
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Details
3 hours
Limited number of participants
Booking number:
34966
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Details
3 hours
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
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