4.5
Contents
What is influencing and nudging?
- How you can influence behavior through targeted wording.
- Mastering the "dance" to satisfy human needs and utilize the brain's automatic responses.
The principles of influencing HEART: Satisfy core concerns
- Humans are social beings with core needs—these must be satisfied—then people will be on board with their emotions.
- Avoid negative emotions and generate positive ones.
The principles of influence HEAD: Utilizing the brain's automatic responses
- Brains function the same way worldwide and are easily influenced.
- Use this knowledge to get others on board.
In-depth application to own topics and action plan
- In addition to understanding, it is always about internalizing. This is why we not only discuss our own situations, but also practice them intensively in role plays.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You develop your skills in communication and influence.
- You strengthen your effectiveness in interacting with customers, colleagues, supervisors, employees yourself.
- You expand your toolbox for effective and benevolent influence.
- You recognize the key factors that influence other people.
- Through nudging, you can effectively and practically optimize your chances of success when exerting influence.
- You discuss specific situations with others and receive valuable feedback.
Methods
Trainer input, case studies, intensive individual and group work, exchange of experience and discussion, development of personal influencing strategies and Personal consultation.
Recommended for
All specialists and managers who are challenged to exert a positive influence.
Further recommendations for "The Psychology of Influence"
Ratings and feedback from our participants
Start dates and details
Tuesday, 24.03.2026
10:00 am - 6:00 pm
Wednesday, 25.03.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Tuesday, 16.06.2026
10:00 am - 6:00 pm
Wednesday, 17.06.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Thursday, 17.09.2026
10:00 am - 6:00 pm
Friday, 18.09.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The next booking ensures this course will take place- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
About us - The Haufe Akademie
Your optimizer, innovator and companion since 1978 -
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Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.
A wide range of seminars, individual coaching and our flexible formats support HR managers and decision-makers in shaping the future and developing employees, in-house teams and companies.
Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.
Do you have any questions?
We are there for you Monday to Friday 8:00 a.m. - 5:00 p.m.
Questions & Answers
In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.
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