Negotiation training for purchasers
Strategy and tactics for purchasing success
Contents
Successful negotiation in purchasing
- Basics of conducting discussions and negotiations.
- What signals the body language of negotiation partners sends and how to adapt your own behavior accordingly.
- Structured use of questioning techniques: He who asks, leads!
- Argue effectively.
- Objection handling.
- Dealing with emotions; managing conflicts.
- How aggressive behavior and attacks can be confidently recognized, classified and effectively defended against.
- Recognize and counteract unfair negotiation practices and tricks.
- Dealing with power.
The negotiation: phases and process
- Preparation, implementation, follow-up.
- Optimally prepare and conduct meetings.
- Define your own goals / milestones.
- Analyze and include the positions of suppliersnegotiation partners , explore interests.
- Recognize factual, human and situational factors influencing a negotiation.
- Success factors for a successful negotiation.
- Development of a negotiation structure.
Tried and tested methods/tools for conducting negotiations
- Negotiation styles: hard or soft?
- Basics and application of the Harvard method.
- How different personality types can be recognized using the DISG® model and how conversations and negotiations can be designed in a type-appropriate and goal-oriented manner.
Further topics
- How to open a negotiation effectively, what role small talk plays and how to conduct price negotiations confidently - even when it seems that all points have already been clarified.
- Negotiations within the company.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
In this basic training course, you will practise in a practical and implementation-oriented way how to
- negotiations can be conducted in a targeted and convincing manner and
- how to recognize unfair practices and negotiating tricks and ward them off appropriately.
Participants learn,
- know tried-and-tested negotiation strategies/techniques and can apply them,
- Use argumentation strategies and techniques effectively,
- overcoming objections,
- correctly assess their counterpart and
- improve their negotiating skills and exploit greater scope for negotiation.
Methods
Training intensive and interactive: purchasing-specific role exercises, video analysis, trainers, checklists, short lectures/presentations, discussions, exchange of experience.
Recommended for
newcomers in purchasing, purchasers with practical experience who want to acquire the basics. employees from other areas such as logistics, scheduling, production, quality management etc. who want to take part in negotiations and acquire a solid basis for successful negotiation.
Further recommendations for "Negotiation training for purchasers"
Rhetoric training for purchasers
Exclusively for women in purchasing: Communicating and negotiating skillfully
Conducting difficult purchasing negotiations with confidence
Checkmate! Strategic negotiation skills for purchasing managers
Purchasing power through interface management
FAQ - Frequently asked questions about the seminar content
During training , you training how to develop a clear and comprehensible preparation strategy. This includes clearly defining your own goals, analyzing the initial situation, and gaining a better understanding of the other side's interests. You will learn how to use this information to develop a structured approach so that you can start every negotiation with a clear plan and act with greater confidence.
During training , you training about different negotiation styles, such as a hard-line approach or a softer, more cooperative approach, and find out when each style is appropriate. You will also be introduced to the Harvard method, which shows you how to negotiate in a factual and solution-focused manner. With the help of the DISG model, you will learn to recognize different personality types and understand how to adapt your communication and behavior to your conversation partners. This will enable you to conduct negotiations in a manner that is appropriate to the type of person you are dealing with, clearly structured, and overall much more effective.
During training , you will learn training for clearly structuring and consciously steering negotiations. The content covers the basics of conversation and negotiation skills, the structured use of questioning techniques, and effective argumentation and objection handling. You will also learn about the typical phases of a negotiation and how to open a conversation professionally, present your point of view clearly, and guide the process in a goal-oriented manner. All of this will help you to get your counterpart on board while consistently working toward your goals.
During training , you training how to confidently master challenging conversation situations. This includes dealing with emotions professionally and actively managing conflicts. You will learn how to recognize aggressive behavior and attacks early on, classify them correctly, and defend yourself effectively. You will also learn how to reliably identify unfair negotiation practices, manipulative tricks, and the targeted use of power, and how to respond appropriately. These skills will help you remain clear, calm, and capable of acting even in difficult moments.
You can immediately apply how to prepare negotiations in a structured manner, conduct conversations confidently, and use your arguments clearly. You will receive tried-and-tested techniques, checklists, and practical exercises that you can use directly in real negotiations. In addition, you will learn effective phrasing, powerful questioning techniques, and concrete methods for confidently handling objections, which you can immediately apply in your next supplier meetings.
The trainer Gerhard A. Jantzen on the topic:
"Negotiating - the skill that is most needed in business and least learned. Especially in purchasing, eloquent negotiation skills are crucial. Because purchasing is where the profit lies. Expand your negotiation skills, it's worth it for you!"
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Start dates and details
Monday, 12.01.2026
09:00 am - 5:00 pm
Tuesday, 13.01.2026
08:30 am - 5:00 pm
Wednesday, 14.01.2026
08:30 am - 4:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Wednesday, 04.02.2026
09:00 am - 5:00 pm
Thursday, 05.02.2026
08:30 am - 5:00 pm
Friday, 06.02.2026
08:30 am - 4:00 pm
Wednesday, 18.02.2026
09:00 am - 5:00 pm
Thursday, 19.02.2026
08:30 am - 5:00 pm
Friday, 20.02.2026
08:30 am - 4:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Monday, 16.03.2026
09:00 am - 5:00 pm
Tuesday, 17.03.2026
08:30 am - 5:00 pm
Wednesday, 18.03.2026
08:30 am - 4:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Monday, 20.04.2026
09:00 am - 5:00 pm
Tuesday, 21.04.2026
08:30 am - 5:00 pm
Wednesday, 22.04.2026
08:30 am - 4:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Wednesday, 06.05.2026
09:00 am - 5:00 pm
Thursday, 07.05.2026
08:30 am - 5:00 pm
Friday, 08.05.2026
08:30 am - 4:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Wednesday, 20.05.2026
09:00 am - 5:00 pm
Thursday, 21.05.2026
08:30 am - 5:00 pm
Friday, 22.05.2026
08:30 am - 4:00 pm
Wednesday, 10.06.2026
09:00 am - 5:00 pm
Thursday, 11.06.2026
08:30 am - 5:00 pm
Friday, 12.06.2026
08:30 am - 4:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Monday, 22.06.2026
09:00 am - 5:00 pm
Tuesday, 23.06.2026
08:30 am - 5:00 pm
Wednesday, 24.06.2026
08:30 am - 4:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Monday, 20.07.2026
09:00 am - 5:00 pm
Tuesday, 21.07.2026
08:30 am - 5:00 pm
Wednesday, 22.07.2026
08:30 am - 4:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Monday, 24.08.2026
09:00 am - 5:00 pm
Tuesday, 25.08.2026
08:30 am - 5:00 pm
Wednesday, 26.08.2026
08:30 am - 4:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Wednesday, 16.09.2026
09:00 am - 5:00 pm
Thursday, 17.09.2026
08:30 am - 5:00 pm
Friday, 18.09.2026
08:30 am - 4:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Monday, 12.10.2026
09:00 am - 5:00 pm
Tuesday, 13.10.2026
08:30 am - 5:00 pm
Wednesday, 14.10.2026
08:30 am - 4:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Monday, 02.11.2026
09:00 am - 5:00 pm
Tuesday, 03.11.2026
08:30 am - 5:00 pm
Wednesday, 04.11.2026
08:30 am - 4:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Monday, 16.11.2026
09:00 am - 5:00 pm
Tuesday, 17.11.2026
08:30 am - 5:00 pm
Wednesday, 18.11.2026
08:30 am - 4:00 pm
Monday, 14.12.2026
09:00 am - 5:00 pm
Tuesday, 15.12.2026
08:30 am - 5:00 pm
Wednesday, 16.12.2026
08:30 am - 4:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Wednesday, 20.01.2027
09:00 am - 5:00 pm
Thursday, 21.01.2027
08:30 am - 5:00 pm
Friday, 22.01.2027
08:30 am - 4:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Monday, 15.02.2027
09:00 am - 5:00 pm
Tuesday, 16.02.2027
08:30 am - 5:00 pm
Wednesday, 17.02.2027
08:30 am - 4:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Monday, 01.03.2027
09:00 am - 5:00 pm
Tuesday, 02.03.2027
08:30 am - 5:00 pm
Wednesday, 03.03.2027
08:30 am - 4:00 pm
Wednesday, 17.03.2027
09:00 am - 5:00 pm
Thursday, 18.03.2027
08:30 am - 5:00 pm
Friday, 19.03.2027
08:30 am - 4:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

