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Digital Product Management with AI
Strategies, Skills, and Techniques for Modern Product Leadership
This training is held in German.
Develop your skills as a product manager and learn how to create clear product visions, align strategies with business goals, and effectively manage stakeholders. This “ training ” course teaches you how to use AI not as a replacement, but as a tool to enhance your work—from improving efficiency to assessing risks. With content on change management in the context of AI, modern organizational design, and the AI Operating Model, you’ll be prepared for the challenges of product management in the AI era.
Did you know?
This course is part of the certified Master Class "Digital Product Manager:in". If you book the entire Master Class, you save 31 percent compared to booking the individual modules.
Module 1: Webinar
2 h
Module 2: Self-study phase
6,75 h
From vision to high performance
From vision to high performance
From vision to strategy
- Product vision & strategy
- Product Roadmap & Prioritization
- Stakeholder management at leadership level
Building and empowering high-performance teams
- Building high-performance teams
- Empowerment of product teams
Module 3: Webinar
3 h
Integration & Transfer
Integration & Transfer
The second webinar will focus on the following topics:
- Review of the first self-learning phase: What questions remain unanswered? What has stuck?
- Discussion of the reflection questions
- Open Space Discussion
- Outlook for the next self-study unit
Module 4: Self-study phase
7,25 h
Strategies and practices for effective leadership in product management
Strategies and practices for effective leadership in product management
Effectively supportive leadership
- Leadership styles in product management
- Development of a mentoring program
- Coaching techniques for managers
- Challenges in the mentoring and coaching process
Change Management & Organizational Design
Iterative and circular approaches to change
The role of the manager in change
Five archetypes of product organization
Role of the manager in organizational design
The first 100 days of leadership in digital product management
- Phase 1: Orientation & analysis
- Phase 2: Setting the strategic course
- Phase 3: Sustainable change
Module 5: Webinar
3 h
Integration & Transfer
Integration & Transfer
The third webinar will focus on the following topics:
- Review of the second self-learning phase: What questions remain unanswered? What has stuck?
- Discussion of the reflection questions
- Open Space Discussion
- Conclusion
Product Vision, Strategy, Roadmaps, and Stakeholder Management
- Product vision & strategy
- Product Roadmap & Prioritization
- The Strategy Stack—Integrating Corporate and Product Strategy
- Stakeholder Management for Product Managers
Product Management in the Age of AI
- Why AI in Product Management
- Argumentation Instead of Substitution
- AI as a Driver of Efficiency and Automation
- Risks and Undesirable Developments
- Impact on Product Teams and Roles
- Shaping Change Within the Team
Change Management in the Context of AI
- The Classic Change Models
- Iterative and Circular Approaches
- AI as a Driver of Change
- Leadership and Resistance to Change
Organizational Design in the Context of AI
- Fundamentals and Archetypes
- Structure, Mandate, and Incentives
- AI Operating Model
- Hybrid: Digital Meets Physical
- The Role of Product Managers
The first 100 days of leadership in digital product management
- Phase 1: Orientation & analysis
- Phase 2: Setting the strategic course
- Phase 3: Sustainable change
This course offers you a digital blended concept that has been developed for part-time learning. Thanks to a flexible mix of online seminars and self-study phases, you are sure to reach your goal. This is how you learn in this course:
Learning environment: In your online learning environment, you will find useful information, downloads and extra services for this training course after you have registered.
Self-study phases: Learn independently, at your own pace and whenever you want. Our courses offer you didactically high-quality learning material.
Live webinars: In regular online seminars, you will meet your trainers in person. You will receive answers to your questions, specific assistance and instructions on how to deepen your knowledge and apply the skills you have acquired in practical exercises.
Learning community: A digital learning community is available to you throughout the course. Exchange ideas with other participants and the trainers and ask questions.
Certificate of attendance and Open Badge: As a graduate of the course, you will receive a certificate of attendance and an Open Badge, which you can easily share in professional networks (e.g. LinkedIn).
- After the training , you will be able to transform innovative ideas into digital services and business models and market them successfully.
- After the training , you will know important methods and tools of digital product management.
- You are familiar with the Business Model Canvas, Business Model Navigator, Product Discovery, Product Delivery and PLM 4.0.
- You know what is important in the product life cycle 4.0.
- You are able to conceptualize and implement product marketing and launch management of digital products and services.
- You will gain an overview of product management in an agile context.
Take an active part in our learning community and work with your own questions - this is how you will benefit most from this online training. This allows you to apply the content both in self-study and in practical exercises. This will optimize your customer experience - especially in turbulent times.
A well-thought-out mix of content, methods and support is essential for successful learning, especially when learning online. Our course concept is precisely tailored to this self-learning situation. Well-founded trainers, best practice examples, practical exercises, discussion and exchange of experience in the learning community.
Specialists and managers from product management, product development, business development, project management, marketing & sales, product specialists and product owners.
Your Benefits at a Glance
Small groups—big learning success
To ensure the best learning experience, the number of participants for this certification program is limited.
All learning materials at a glance
Once you have registered, you will find all relevant information, services, and course materials for your program in your app or online learning environment.
Joint online training
Train several employees
Price upon request
21.5 hours over 4 weeks
In Person or Online
Appointment scheduled on an individual basis
- Customized training courses
- Direct application in practice
- Efficient use of time and resources
100% non-binding inquiry
Feedback within 24 hours
Or schedule an appointment and get personalized advice
Mastering the future
Shaping the future with digital products - Master Class "Digital Product Manager:in".
Start dates and details
01.03.2027
Live online
Booking number:
40868
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
Modules
21.5 hours over 4 weeks
Limited number of participants
Webinar
Kick-off
Date
01.03.2027
Course
zoom
Schedule
Start 09:00 am, end approx. 11:00 am
Webinar
Integration & Transfer
Date
15.03.2027
Course
zoom
Schedule
Start 09:00, end approx. 12:00
Webinar
Integration & Transfer
Date
25.03.2027
Course
zoom
Schedule
Start 09:00, end approx. 12:00
Booking number:
40868
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Plan course
21.5 hours over 4 weeks
Limited number of participants
Booking number:
40868
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Plan course
21.5 hours over 4 weeks
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
About us - The Haufe Akademie
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