Contents
The sales force in the field of tension between sales - controlling - customer
- Current challenges for the sales force.
- What customers expect from the sales force today.
- What are the success factors in the sales force?
Creating transparency in the sales force
- The most important key figures for objective sales force management.
- The benefits of visit accompaniment.
Managing the sales team: agreeing targets in partnership, managing employees efficiently
- Manage target agreements fairly and effectively.
- More agility in sales through OKR methodology.
- Balanced scorecard as the basis for strategic target agreements.
- Virtual selling, virtual management - How does the use of video conferencing technology affect customer service and employee management?
How to optimize your territory allocation and visit planning
- Determining the optimum sales force.
- Efficiency analysis of territories based on performance and customer data.
Productive collaboration between office and field staff
- Advantages of teamwork in sales.
- How can a modern back office be managed and evaluated?
Motivate your employees sustainably
- Pros and cons of variable remuneration - more money does not always mean more performance.
- This is how you use and maintain self-motivation in sales.
- What else counts apart from money: Classic and modern forms of incentives.
- Develop incentive systems for special situations: Promoting sales teams, acquiring new customers, strengthening profitability, etc.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
In this training you will learn,
- how to manage your sales force in terms of productivity and profitability,
- how to make your sales force fit for current requirements,
- which key figures are relevant for your sales force management and what they tell you,
- how to objectively assess, remunerate and motivate your sales representatives and
- how you can sustainably increase performance through partnership-based cooperation in sales.
Methods
Seminar presentation, group/individual work, discussion of practical cases, exchange of experience, checklists.
Recommended for
Managing directors with sales responsibility, sales/sales managers, area/regional sales managers, field sales managers, sales controllers, office sales managers.
Further recommendations for "Efficient field service management"
Attendees comments
"Competent speaker, practical relevance, content that can be put into practice."

"The exchange between the participants was very good!"

"I can take some points with me and will put them into practice. I am completely satisfied!"

Seminar evaluation for "Efficient sales force management"







5064
Start dates and details
Monday, 01.09.2025
09:00 am - 5:00 pm
Tuesday, 02.09.2025
09:00 am - 5:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Monday, 09.03.2026
09:00 am - 5:00 pm
Tuesday, 10.03.2026
09:00 am - 5:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.