training
This training is held in German.
In successful companies, sales is an integral part of the corporate strategy and is systematically planned and managed. Strategic control is a key success factor in sales management. In this training , you will gain comprehensive methodological knowledge to develop a sales strategy based on your individual situation and learn how to implement your sales strategy in practice to ensure success for your company.
Contents
Conception of the strategic management of sales
- Strategy in sales: concept and examples.
- Characteristics and benefits of strategic sales management.
Strategic analysis of the sales environment
- Environment analysis in sales: competitors, customers, sales channels.
- Analysis of the strengths and weaknesses of your own sales organization.
- Development of an early warning system for sales.
- Future-oriented thinking in scenarios.
Development of the sales strategy
- Effective use of creativity techniques for strategy development.
- Case study or development of a sales strategy for a company from the group of participants.
- Evaluating sales strategies: risks, profitability and feasibility.
- Strategic budget planning.
Implementation of the sales strategy
- Avoid thinking traps when making strategic decisions: How to implement insights from behavioral economics.
- Strategy structure check with the 7S model
- The building blocks of successful implementation management.
- Definition of milestones.
- Determination of critical success factors.
- Development of key figures and balanced scorecard.
- Change management.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- They recognize the strategic importance of sales for the company's success.
- You will learn how to strategically analyze your sales environment.
- You will learn a tried-and-tested methodology for developing and implementing sales strategies.
- You train how to ensure the sustainable implementation of the sales strategy.
- You will receive tools and instruments that you can use immediately in your sales practice.
- The exchange of experiences with the other participants will give you further ideas for your strategy development.
- You will gain practical experience with the methods presented in group work and case studies.
Methods
Practice-oriented presentation by the trainer, group/individual work, discussion of practical cases, exchange of experience, working on case studies in small groups, use of work aids and checklists.
Recommended for
Sales coordinators, sales managers, regional managers, area sales managers, internal sales managers, new business managers, entrepreneurs, managing directors and sales managers who lead sales teams. Experienced sales persons with/without a management function, (key) account managers, specialists and (junior) managers from distribution and sales who would like to acquire intensive and practical strategic sales controlling know-how.
Further recommendations for "Strategic sales controlling"
Attendees comments
"I can recommend the training due to the good quality of the courses."
Tanja Moll
S-Payment GmbH
"I particularly liked the way they responded to my specific application."
Wolfgang Höfer
Kerafol Keramische Folien GmbH & Co. KG
Seminar evaluation for "Strategic sales controlling"
4.4 from 5
with 90 ratings
training content:
4.4
Content comprehensibility:
4.5
Practical relevance:
4.1
Trainer expertise:
4.7
Participant orientation:
4.6
Method variety:
4.3
On-site training together
Booking number
4378
4378
€ 1.590,-
plus VAT
2 days
in 3 locations
3 Events
German
Joint online training
Start dates and details
09.07.2025
Frankfurt a. M.
Booking number:
4378
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Wednesday, 09.07.2025
09:00 am - 5:00 pm
Thursday, 10.07.2025
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
14.10.2025
Live-Online
Booking number:
32464
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Tuesday, 14.10.2025
09:00 am - 5:00 pm
Wednesday, 15.10.2025
09:00 am - 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
02.02.2026
Berlin
Booking number:
4378
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Monday, 02.02.2026
09:00 am - 5:00 pm
Tuesday, 03.02.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
06.05.2026
Live-Online
Booking number:
32464
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Wednesday, 06.05.2026
09:00 am - 5:00 pm
Thursday, 07.05.2026
09:00 am - 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
30.07.2026
Stuttgart
Booking number:
4378
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Thursday, 30.07.2026
09:00 am - 5:00 pm
Friday, 31.07.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Training is guaranteed to take place
Booking number:
4378
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number:
32464
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Details
2 days
Limited number of participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
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