training
This training is held in German.
In successful companies, sales is an integral part of the corporate strategy and is systematically planned and managed. Strategic control is a key success factor in sales management. In this training , you will gain comprehensive methodological knowledge to develop a sales strategy based on your individual situation and learn how to implement your sales strategy in practice to ensure success for your company.
Contents
Conception of the strategic management of sales
- Strategy in sales: concept and examples.
- Characteristics and benefits of strategic sales management.
Strategic analysis of the sales environment
- Environment analysis in sales: competitors, customers, sales channels.
- Analysis of the strengths and weaknesses of your own sales organization.
- Development of an early warning system for sales.
- Future-oriented thinking in scenarios.
Development of the sales strategy
- Effective use of creativity techniques for strategy development.
- Case study or development of a sales strategy for a company from the group of participants.
- Evaluating sales strategies: risks, profitability and feasibility.
- Strategic budget planning.
Implementation of the sales strategy
- Avoid thinking traps when making strategic decisions: How to implement insights from behavioral economics.
- Strategy structure check with the 7S model
- The building blocks of successful implementation management.
- Definition of milestones.
- Determination of critical success factors.
- Development of key figures and balanced scorecard.
- Change management.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- They recognize the strategic importance of sales for the company's success.
- You will learn how to strategically analyze your sales environment.
- You will learn a tried-and-tested methodology for developing and implementing sales strategies.
- You train how to ensure the sustainable implementation of the sales strategy.
- You will receive tools and instruments that you can use immediately in your sales practice.
- The exchange of experiences with the other participants will give you further ideas for your strategy development.
- You will gain practical experience with the methods presented in group work and case studies.
Methods
Practice-oriented presentation by the trainer, group/individual work, discussion of practical cases, exchange of experience, working on case studies in small groups, use of work aids and checklists.
Recommended for
Sales coordinators, sales managers, regional managers, area sales managers, internal sales managers, new business managers, entrepreneurs, managing directors and sales managers who lead sales teams. Experienced sales persons with/without a management function, (key) account managers, specialists and (junior) managers from sales and distribution who would like to acquire intensive and practical strategic sales controlling know-how.
Further recommendations for "Strategic sales controlling"
Attendees comments
"I can recommend the training due to the good quality of the courses."
Tanja Moll
S-Payment GmbH
"I particularly liked the way they responded to my specific application."
Wolfgang Höfer
Kerafol Keramische Folien GmbH & Co. KG
Seminar evaluation for "Strategic sales controlling"
4.4 from 5
with 90 ratings
training content:
4.4
Content comprehensibility:
4.5
Practical relevance:
4.1
Trainer expertise:
4.7
Participant orientation:
4.6
Method variety:
4.3
On-site training together
Booking number
4378
4378
€ 1.590,-
plus VAT
2 days
in 2 locations
2 Events
German
Joint online training
Booking number
32464
32464
€ 1.590,-
plus VAT
2 days
Online
on 14.10.2025
German
Start dates and details
09.07.2025
Frankfurt a. M.
Booking number:
4378
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Wednesday, 09.07.2025
09:00 am - 5:00 pm
Thursday, 10.07.2025
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
14.10.2025
Live-Online
Booking number:
32464
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Tuesday, 14.10.2025
09:00 am - 5:00 pm
Wednesday, 15.10.2025
09:00 am - 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
02.02.2026
Berlin
Booking number:
4378
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Monday, 02.02.2026
09:00 am - 5:00 pm
Tuesday, 03.02.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Training is guaranteed to take place
Booking number:
4378
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number:
32464
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Details
2 days
Limited number of participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
About us – The Haufe Akademie
Your optimizer, innovator and companion since 1978 -
Your professional partner for professional development and seminars, training courses and topical conferences.
Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.
A wide range of seminars, individual coaching and our flexible formats support HR managers and decision-makers in shaping the future and developing employees, in-house teams and companies.
Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.
2,500+ further training
600,000+ apprentices per year
Over 95% positive reviews
2,500 trainers and coaches
17,500+ training courses held per year
Call us or send an email
Do you have any questions?
We are there for you Mon - Fri 8 a.m. - 5:00 p.m.
*Mandatory fields
FAQs
Questions & Answers
In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.
Haufe Akademie GmbH & Co. KG
Munzinger Str. 9
79111 Freiburg
Munzinger Str. 9
79111 Freiburg
A brand of
The company
About our offer
- Planning security
- Free seminar places
- Quality standards
- Planning and locations
- Funding opportunities
- Training app
- Business Solutions
Special offers
Contact & Support
