Contents
Psychological basics
- Special features of leadership rhetoric.
- External image - self-image
Insecurity, stage fright, nervousness
- Analyze causes and sources and develop effective coping strategies.
- Tips for reducing uncertainty.
Neuro-communication
- How do you achieve the greatest impact with words?
- Which terms should you avoid?
- Neuro-communication helps you develop a confident language that is convincing.
Individual improvement of your rhetoric
- Language and voice as a means of expression and influence.
- Speech behavior, voice, articulation, breathing technique.
Speech awareness and body language
- Accurate choice of words.
- Use body language consciously, authentically and effectively.
Recipient orientation
- How to build up an arc of suspense.
- How to appeal to your audience on an emotional level instead of on a factual level and thus generate tense attention.
- How to strengthen your speaking confidence with the right choice of words and give a confident and gripping presentation to any audience.
Mastering difficult situations skillfully
- How to deal skillfully with interjections and use them as stirrups to swing yourself into the saddle.
- He who asks - leads!
- Questioning techniques as a means of decisively improving your presentation style and convincing your audience.
Developing rhetorical repartee
- Activate your ability to react spontaneously - use it humorously.
- With commitment and authenticity to sales success: the manager as role model and leader. How to develop your rhetorical skills in a targeted and professional manner!
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You will learn about the power and influence of language and thus the power of leadership rhetoric and train this intensively in small groups.
- You will recognize how the way you present yourself and what you say can set you apart from others.
- They know how to build up a suspenseful arc, how to pick up an audience on both a factual and an emotional level.
- You train to use your body language authentically and effectively.
- They deal with difficult situations constructively.
- They consciously deal with stage fright and stress.
- They convey complicated issues in an understandable and clear way.
- They speak confidently and captivatingly to any audience.
Methods
Intensive, practice-based training with speaking tasks, participant presentations, video training with subsequent analysis according to individual agreement, individual and group work, exercises and self-reflection, practical transfer in small groups, participant and trainer feedback, exchange of experience.
Recommended for
Experienced and newly appointed managers from sales, technical sales and consulting professions, managers from the IT sector, freelance managers.
Further recommendations for "Rhetoric for managers in sales"
Attendees comments
"I particularly liked the clear structure of the presentation. It built on each other and was well explained with appropriate examples."

"I particularly liked the very good feedback and that all content was explained with reasons."

"I particularly liked the mix of practice and theory and the fact that it was geared towards the participants' areas of work."

Seminar evaluation for "Rhetoric for managers in sales"







5672
Start dates and details
Monday, 21.07.2025
09:00 am - 5:00 pm
Tuesday, 22.07.2025
09:00 am - 5:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Monday, 27.10.2025
09:00 am - 5:00 pm
Tuesday, 28.10.2025
09:00 am - 5:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Wednesday, 04.02.2026
09:00 am - 5:00 pm
Thursday, 05.02.2026
09:00 am - 5:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.