Rhetoric for managers in sales

Convince confidently, purposefully and effectively

This training is held in German.
Even the best idea needs to be communicated positively and effectively. Leadership rhetoric teaches the fine art of persuasion, skillful authentic self-presentation and confident presentation - both in small and large groups. In this intensive training course, you will learn the laws that have been established through many years of sustained analysis of the best speakers. You will train this know-how individually and in small groups so that you can use it confidently for your personal sales success in the future.

Contents

Psychological basics

  • Special features of leadership rhetoric.
  • External image - self-image

Insecurity, stage fright, nervousness

  • Analyze causes and sources and develop effective coping strategies.
  • Tips for reducing uncertainty.

Neuro-communication

  • How do you achieve the greatest impact with words?
  • Which terms should you avoid?
  • Neuro-communication helps you develop a confident language that is convincing.

Individual improvement of your rhetoric

  • Language and voice as a means of expression and influence.
  • Speech behavior, voice, articulation, breathing technique.

Speech awareness and body language

  • Accurate choice of words.
  • Use body language consciously, authentically and effectively.

Recipient orientation

  • How to build up an arc of suspense.
  • How to appeal to your audience on an emotional level instead of on a factual level and thus generate tense attention.
  • How to strengthen your speaking confidence with the right choice of words and give a confident and gripping presentation to any audience.

Mastering difficult situations skillfully

  • How to deal skillfully with interjections and use them as stirrups to swing yourself into the saddle.
  • He who asks - leads!
  • Questioning techniques as a means of decisively improving your presentation style and convincing your audience.

Developing rhetorical repartee

  • Activate your ability to react spontaneously - use it humorously.
  • With commitment and authenticity to sales success: the manager as role model and leader. How to develop your rhetorical skills in a targeted and professional manner!

Learning environment

In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.

Your benefit

  • You will learn about the power and influence of language and thus the power of leadership rhetoric and train this intensively in small groups.
  • You will recognize how the way you present yourself and what you say can set you apart from others.
  • They know how to build up a suspenseful arc, how to pick up an audience on both a factual and an emotional level.
  • You train to use your body language authentically and effectively.
  • They deal with difficult situations constructively.
  • They consciously deal with stage fright and stress.
  • They convey complicated issues in an understandable and clear way.
  • They speak confidently and captivatingly to any audience.

Methods

Intensive, practice-based training with speaking tasks, participant presentations, video training with subsequent analysis according to individual agreement, individual and group work, exercises and self-reflection, practical transfer in small groups, participant and trainer feedback, exchange of experience.

Recommended for

Experienced and newly appointed managers from sales, technical sales and consulting professions, managers from the IT sector, freelance managers.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

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Further recommendations for "Rhetoric for managers in sales"

Attendees comments

"I particularly liked the clear structure of the presentation. It built on each other and was well explained with appropriate examples."

Björn Kötter
Brewery C. & A. Veltins GmbH & Co. KG

"I particularly liked the very good feedback and that all content was explained with reasons."

Iris Leßmann
KNAUER Scientific Instruments GmbH

"I particularly liked the mix of practice and theory and the fact that it was geared towards the participants' areas of work."

Stefanie Rösner
Zooplus

Seminar evaluation for "Rhetoric for managers in sales"

4.6 from 5
with 183 reviews
training content:
4.4
Content comprehensibility:
4.8
Practical relevance:
4.4
Trainer expertise:
4.8
Participant orientation:
4.6
Method variety:
4.6
View into the product

Here you can get impressions of the training as well as information about the training topic.

Articles, interviews or whitepapers on the topic

Take the lead!
9 tips for prospective sales managers

Whitepaper: 9 tips for prospective sales managersWith the whitepaper "Team leadership and management in sales: 9 tips for prospective managers" you will find it easier to change roles from sales employee to manager. As a manager in sales, it is your job to make your sales team successful, create balance in the team and reduce errors. Prepare yourself for your new leadership role in the best possible way.

Download whitepaper free of charge

Articles, interviews or whitepapers on the topic

Take the lead!
9 tips for prospective sales managers

Whitepaper: 9 tips for prospective sales managersWith the whitepaper "Team leadership and management in sales: 9 tips for prospective managers" you will find it easier to change roles from sales employee to manager. As a manager in sales, it is your job to make your sales team successful, create balance in the team and reduce errors. Prepare yourself for your new leadership role in the best possible way.

Download whitepaper free of charge

On-site training together
Booking number
5672
€ 1.540,- plus VAT
2 days
in 3 locations
3 Events
German
In-person trainings
Joint online training
Booking number
32110
€ 1.540,- plus VAT
2 days
Online
0 Events
German
Live online events
Train several employees internally
Pricing upon request
  • Customized training courses according to your needs
  • Directly at your premises or online
  • Cost advantage from 5 participants
  • We contact you within 24 hours (Mon-Fri)
2 days
In-person or Online

Transfer Coaching

Book 2 hours of individual coaching with your trainer.More info

€ 390,-excl. VAT

Start dates and details

  Select time period
0 events
21.07.2025
Munich
Booking number: 5672
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Venue
Steigenberger Hotel München
Steigenberger Hotel Munich
Berliner Straße 85, 80805 Munich
Room rate: € 156,90 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
2 days
max. 10 participants

Monday, 21.07.2025

09:00 am - 5:00 pm

Tuesday, 22.07.2025

09:00 am - 5:00 pm

Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
27.10.2025
Cologne
Booking number: 5672
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Venue
PLAZA Premium Hotel Köln
PLAZA Premium Hotel Cologne
Clevischer Ring 121-23, 51063 Cologne
Room rate: € 82,42 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
2 days
max. 10 participants

Monday, 27.10.2025

09:00 am - 5:00 pm

Tuesday, 28.10.2025

09:00 am - 5:00 pm

Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
04.02.2026
Berlin
Booking number: 5672
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Venue
Hotel Palace Berlin
Hotel Palace Berlin
Budapester Straße 45, 10787 Berlin
Room rate: € 148,59 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
2 days
max. 10 participants

Wednesday, 04.02.2026

09:00 am - 5:00 pm

Thursday, 05.02.2026

09:00 am - 5:00 pm

Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Sufficient places are still free.
Don't wait too long to book.
Fully booked.
Training is guaranteed to take place
The next booking ensures this course will take place
Booking number: 5672
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Details
2 days
max. 10 participants
Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number: 32110
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Details
2 days
max. 10 participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Book later
You are welcome to make a non-binding advance reservation.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Also bookable as in-house training
demand-oriented adaptations possible
on-site or live online for multiple employees
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