Rhetoric for managers in sales

Psychological basics

• Special features of leadership rhetoric.
• External image - self-image.

Insecurity, stage fright, nervousness

• Analyze causes and sources and develop effective coping strategies.
• Tips for reducing uncertainty.

Neuro-communication

• How do you achieve the greatest effect with words?
• Which terms should you avoid?
• With neuro-communication you develop a confident language that is convincing.

Individual improvement of your rhetoric

• Language and voice as a means of expression and influence.
• Speech behavior, voice, articulation, breathing technique.

Speech awareness and body language

• Accurate choice of words.
• Use body language consciously, authentically and effectively.

Recipient orientation

• How do you build up an arc of suspense?
• How to address your audience on an emotional level instead of on a factual level and thus generate tense attention.
• How to strengthen your speaking confidence with the right choice of words and speak confidently and captivatingly to any audience.

Mastering difficult situations skillfully

• How to deal skillfully with interjections and use them as stirrups to swing yourself into the saddle.
• If you ask - you:lead!
• Questioning techniques as a means of significantly improving your presentation style and convincing your audience.

Developing rhetorical repartee

• Activate your ability to react spontaneously - use it humorously.
• Achieving sales success with commitment and authenticity: the manager as role model and leader. How to develop your rhetorical skills in a targeted and professional manner!