Contents
Controlling and sales controlling at a glance
- Objectives and tasks of sales controlling.
- Integration of sales controlling into the organization.
- This enables you to develop sales concepts and suitable control parameters.
Use of key figures in sales controlling
- From visit rate to customer profitability: what can key figures measure?
- Sustainable sales management with balanced scorecards.
- Control sales processes with key figures and recognize weak points.
Managing the customer relationship
- Recognize risks and potential in the customer structure.
- Recognizing and leveraging the success and strategic value of customers.
Control of the sales region
- Deploy and manage the sales force economically.
- Make sales reports simple and informative.
- Methods and pitfalls in sales forecasting.
Develop a sales controlling concept
- The action program after the training:
Which instruments to use when and where?
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
In this training you will learn,
- how to set up or supplement your sales controlling,
- successfully use the various controlling instruments in sales for management purposes,
- critically examine and interpret the data obtained,
- prepare decisions in sales from a business perspective and interpret results correctly,
- manage the sales force without cutting motivation, and
- influence the results and ensure sales success.
Methods
Exercises, practical examples from various industries (preferably from the participants), discussion rounds, lecture.
Recommended for
Entrepreneurs, managing directors, sales managers, sales controllers, sales representatives, team leaders of sales teams, management assistants, office staff who want to learn the essential basics of sales controlling.
Further recommendations for "Sales Controlling I: Understand - build - use"
Attendees comments
"Wide range of topics, very good and understandable explanation by the speaker. Interesting and informative event."

"A great training with great practical relevance! The example of my own company helped me the most!"

"Thanks to the content we were taught, I can now develop and work out my own "sales controlling strategy" specifically for my company!"

"In addition to the many practical tips, the additional e-learning "Basic Controlling Knowledge" is a particularly helpful tool for refreshing and expanding what you have learned after the training ."

"I can recommend the training as it was practical and complete."

Seminar evaluation for "Sales controlling I: Understand - build - use"







8675
Start dates and details

Monday, 02.06.2025
09:00 am - 5:00 pm
Tuesday, 03.06.2025
09:00 am - 5:00 pm
Thursday, 25.09.2025
09:00 am - 5:00 pm
Friday, 26.09.2025
09:00 am - 5:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Monday, 24.11.2025
09:00 am - 5:00 pm
Tuesday, 25.11.2025
09:00 am - 5:00 pm
Thursday, 05.02.2026
09:00 am - 5:00 pm
Friday, 06.02.2026
09:00 am - 5:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Further training in sales controlling
Today more than ever, companies are required to develop a suitable sales controlling system. This is because it makes a significant contribution to achieving positive results. As the interface between product-related controlling and customer-oriented market management, sales controlling serves as an essential assessment of the cost-turnover calculation.