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Content marketing - this is probably one of the most discussed and perhaps most important developments in marketing in recent years. Often ridiculed in the past, content marketing has established itself as an integral part of the marketing with which companies can initially attract attention and thus gain new customers in the medium term. Nobody questions the concept anymore, only:

Online-Marketing is particularly performance-oriented and at the same time offers the best opportunities to measure performance. This creates the basis for an important sub-discipline: Performance Marketing. Marketers who specialize in it evaluate user behaviour and the performance of advertisements in such a way that a clear picture of the performance of advertising budgets emerges. Performance marketing offers

Successful marketing concepts have always been like the Roman god Janus, who with his two faces symbolizes the dichotomy and ambivalence of good marketing work very well for me. Strategic marketing planning and agile marketing - why we need both in marketing On the one hand, strong brands are characterized by staying power, strong values and so

You invest time, budget and creativity in marketing - but how do you actually measure whether your measures are working? Key performance indicators (KPIs) provide the answer. They make success visible and create the basis for well-founded decisions. But not every key figure is a good KPI. In this article, you will find out which marketing KPIs really count and how

Why marketing marketing? marketing marketing is becoming increasingly important due to the multitude of digital channels. The key to successful marketing marketing is understanding the customer journey and the customer experience. customers are exploring new ways to find information, compare, store and engage with brands. Understanding the customer journey and customer

You have planned a campaign, created content, placed ads - and then? Without reliable data, it often remains unclear what really works. This is exactly where marketing analytics comes in: It helps you to evaluate measures, use budgets efficiently and better understand your target group. Instead of relying on your gut feeling, you can make well-founded decisions based on concrete data.

SEO is undergoing a fundamental change. The new magic word is content marketing. Only through the right combination of high-quality content and strategic web optimization can retailers and service providers achieve top rankings in search results. High search engine rankings are worth hard cash for website operators. No wonder, because organic searches - compared to other online marketing- can be used to attract users.

Find out how you can use big data for your company. The following articles will show you various possibilities for your marketing. 1. using big data in marketing With the ongoing digitalization of communication and business processes, marketing is also increasingly developing into a data-driven discipline. Today, data is available in abundance and

With the entry into force of the Barrier-Free Accessibility Reinforcement Act (BFSG), user- and target group-oriented communication will become a mandatory element of marketing from June 28, 2025. Easy and barrier-free access to communication content must then be guaranteed across all portals and media. At the same time, this directive offers a great opportunity: barrier-free marketing creates broader access to

Content creators are the creative minds of online marketing. In addition to technical skills, the profession also requires numerous soft skills due to the diverse range of tasks. Definition: Content creator A content creator creates content based on previously developed strategies in order to address a specific target group with suitable stories. This content is published on various channels, such as the

In the first part, I shed some light on the "blogosphere" and wrote about the challenges of collaborating with bloggers. Part two is about corporate blogs. After all, why collaborate with bloggers when a company can blog itself? Great idea! Light, relaxed, and fluffy from the backstage of the

Videos are the key to success on the Internet. With images and sound, the Internet can inform and emotionalize like no other medium. Online video marketing makes these effects its own because this is where the great potential for success lies, especially in content marketing: social media is gaining in importance in all areas of life and medium-sized companies are also relying more and more on videos.