937 search results for "marketing Munich"

In the fast-paced world of media, further training is a must. The Karriere-München editorial team thought so too and sent Bettina Riedel to a training at the Haufe Akademie - a field report. I had booked a two-day training on "Content marketing". My goal: to know at the end what value content marketing has for my company and to be able to use it in the

What is behind neuromarketing? How can the findings be implemented in marketing? Does "brain-based" marketing work better than traditional methods? The most important facts in brief Neuromarketing uses findings from neuroscience to better understand and specifically influence purchasing decisions. Emotions play a key role: brands that trigger strong emotional reactions activate the reward system in the brain and increase

Storytelling in marketing is both a tool and a mindset. The most important argument for the use of storytelling can be seen in its implementation. Because everyone knows what a story is. This is an advantage that no other method can offer. Which system, which metaphors are used to convey the basic rules is irrelevant as long as the inventory of terms is used in everyday life.

A recruiter is a specialist in personnel recruitment. Whether self-employed or employed by a company, they find specialists for various sectors and industries and, in the best case scenario, place them with the relevant company. A recruiter belongs to the field of HR management. Recruiter: Key facts Education Degree in business administration or HR training in personnel development or marketing Experience

In this exciting talk, Rainer M. Grethel (Product Manager at the Haufe Akademie) talks to sales expert Tobias Bobka and Prof. David Tan ("Mr. OKR") about the enormous impact of Objectives & Key Results (OKR) in modern sales organizations. Together they show how this management and control system brings a breath of fresh air into everyday sales. Rainer M. Grethel: Mr. Bobka,

Global trade enables diversity in our stores: clothing sewn in Bangladesh is made from Egyptian cotton. International markets are becoming increasingly intertwined, leading to complex and opaque supply chains. This is precisely where risks of human rights violations arise: child labor, inadequate wages, twelve-hour shifts, or forced labor. National and EU-wide guidelines oblige companies to disclose their business, production, and

If a light bulb breaks, you call the caretaker, not the property manager. Even though property managers, facility managers, and caretakers work hand in hand, there are significant differences between the individual professions. Find out what the job description of a property manager entails. Training Commercial training Degree (university or university of applied sciences) Career change Examination to become a "certified administrator" Hard skills Real estate law,

The world of work demands new management approaches. In the BANI world - characterized by uncertainty, complexity and constant change - traditional control mechanisms are reaching their limits. Empowering leadership enables employees to make their own decisions and develop their potential. Here you can find out how to implement empowering leadership in your company. Empowering leadership: the most important facts in brief Empowering leadership

Adaptive leadership offers managers a way to lead teams through uncertain times and situations - not with ready-made answers, but through the ability to develop new ways of thinking together. For HR developers , the question is: how can managers be empowered not just to react in times of constant change, but to actively shape it? Adaptive leadership: the most important things

Conferences are an integral part of the modern working world. Whether it's a strategy meeting, specialist conference or team event - these events bring people together, promote exchange and drive decisions forward. But what makes a conference successful? How do you plan the optimal process and what is the right duration? This guide gives you all the important answers. The most important things in

While engineers are still working on CAD models, AI has already calculated and optimized various design variants. The revolution in product development has long been underway - with AI as an accelerator that transforms traditional processes and shortens innovation cycles from years to months. But what does this mean in concrete terms for your development teams and how can you use this technology strategically?

Whether product launches, international strategy planning or scientific exchange - conferences shape the modern working world. They bring decision-makers together, create space for innovation and drive important developments forward. But what exactly is a conference? How does a professional training event work and what is the difference to a conference? This guide provides you with all the important answers for your next