960 search results for “Marketing Munich”

In the fast-paced world of media, further training is a must. The Karriere-München editorial team thought so too and sent Bettina Riedel to a training at the Haufe Akademie - a field report. I had booked a two-day training on "Content marketing". My goal: to know at the end what value content marketing has for my company and to be able to use it in the

What is behind neuromarketing? How can the findings be implemented in marketing? Does "brain-based" marketing work better than traditional methods? The most important facts in brief Neuromarketing uses findings from neuroscience to better understand and specifically influence purchasing decisions. Emotions play a key role: brands that trigger strong emotional reactions activate the reward system in the brain and increase

The diverse tasks of the management within a company can often not be managed alone. For this reason, the upper level of the hierarchy needs support in the form of an assistant to the management to cope with the workload. Education Completed studies in business administration, marketing, communication science or a commercial apprenticeship Hard Skills Several years of professional experience Foreign language and IT skills Further training in marketing, personnel management,

Storytelling in marketing is both a tool and a mindset. The most important argument for the use of storytelling can be seen in its implementation. Because everyone knows what a story is. This is an advantage that no other method can offer. Which system, which metaphors are used to convey the basic rules is irrelevant as long as the inventory of terms is used in everyday life.

A recruiter is a specialist in personnel recruitment. Whether self-employed or employed by a company, they find specialists for various sectors and industries and, in the best case scenario, place them with the relevant company. A recruiter belongs to the field of HR management. Recruiter: Key facts Education Degree in business administration or HR training in personnel development or marketing Experience

In this exciting talk, Rainer M. Grethel (Product Manager at the Haufe Akademie) talks to sales expert Tobias Bobka and Prof. David Tan ("Mr. OKR") about the enormous impact of Objectives & Key Results (OKR) in modern sales organizations. Together they show how this management and control system brings a breath of fresh air into everyday sales. Rainer M. Grethel: Mr. Bobka,

The workplace has reached a level of digitization that allows us to work in such a connected way that certain tasks can be performed from anywhere. This is also true of the concept of virtual assistance. A key characteristic is independence: Virtual assistants work independently on a self-employed basis, which distinguishes them from salaried assistants who work remotely. A

Environmental management is the aspect of management that systematically translates an organization’s environmental aspects, environmental laws, and environmental risks into processes, responsibilities, and key performance indicators. In this article, you’ll learn what an environmental management system accomplishes, what tasks it handles, how ISO 14001 and EMAS differ, and where many systems fail in practice. Environmental Management: The Most Important Points at a Glance—Governance

A well-prepared performance review provides clarity on performance, expectations, and development. As a manager, your preparation lays the groundwork for the review to yield concrete results and sustainable agreements. Below, you’ll find a step-by-step guide on how to prepare a performance review in a structured way and avoid common pitfalls. 1. Clarify the reason for the review and its objective. First, determine

A performance review is a structured conversation between a manager and a team member that addresses a specific instance of misconduct or a deviation from expected results. The goal is to bring about genuine behavioral change without making the other person feel personally devalued. Below, you’ll learn how to prepare for, conduct, and follow up on a performance review. 1. Clarify the reason for the meeting and

Managers should use AI effectively, critically evaluate results, and provide guidance to their teams. The right training program depends on prior knowledge, specific leadership responsibilities, and the company’s goals. This article helps HR professionals compare programs and select the right training. The right training program starts with the learning objective Selecting an AI Training Program for Managers

In-house training is usually priced for a group. The final cost depends on the topic, duration, number of participants, and any desired customization. Comparing offers fairly allows you to consider the daily rate and all other items separately. A fixed price in euros is not possible. In-house training No. At the Haufe Akademie constitutes an individual daily rate for in