1,005 search results for “Marketing Munich”

In the fast-paced world of media, further training is a must. The Karriere-München editorial team thought so too and sent Bettina Riedel to a training at the Haufe Akademie - a field report. I had booked a two-day training on "Content marketing". My goal: to know at the end what value content marketing has for my company and to be able to use it in the

The diverse tasks of the management within a company can often not be managed alone. For this reason, the upper level of the hierarchy needs support in the form of an assistant to the management to cope with the workload. Education Completed studies in business administration, marketing, communication science or a commercial apprenticeship Hard Skills Several years of professional experience Foreign language and IT skills Further training in marketing, personnel management,

What is behind neuromarketing? How can the findings be implemented in marketing? Does "brain-based" marketing work better than traditional methods? The most important facts in brief Neuromarketing uses findings from neuroscience to better understand and specifically influence purchasing decisions. Emotions play a key role: brands that trigger strong emotional reactions activate the reward system in the brain and increase

Storytelling in marketing is both a tool and a mindset. The most important argument for the use of storytelling can be seen in its implementation. Because everyone knows what a story is. This is an advantage that no other method can offer. Which system, which metaphors are used to convey the basic rules is irrelevant as long as the inventory of terms is used in everyday life.

A recruiter is a specialist in personnel recruitment. Whether self-employed or employed by a company, they find specialists for various sectors and industries and, in the best case scenario, place them with the relevant company. A recruiter belongs to the field of HR management. Recruiter: Key facts Education Degree in business administration or HR training in personnel development or marketing Experience

In this exciting talk, Rainer M. Grethel (Product Manager at the Haufe Akademie) talks to sales expert Tobias Bobka and Prof. David Tan ("Mr. OKR") about the enormous impact of Objectives & Key Results (OKR) in modern sales organizations. Together they show how this management and control system brings a breath of fresh air into everyday sales. Rainer M. Grethel: Mr. Bobka,

A new client gets in touch, the project sounds promising, and the collaboration gets off to a smooth start. Perhaps just one small detail stands out: payments come from multiple accounts, the points of contact change frequently, or the company structure seems a bit convoluted at first glance. None of this is immediately problematic. And yet it is precisely these moments that call for vigilance

Employee performance reviews are considered one of the most important tools in modern human resources management. When used correctly, they create transparency, promote performance, and provide a solid foundation for sustainable workforce development and leadership decisions. In practice, however, they often cause uncertainty: Which criteria are truly relevant? How can the review remain objective? And what legal framework applies? This article

Minijobs offer flexibility—whether as a source of extra income while studying or in retirement, or as a straightforward employment option for businesses. New rules will take effect in 2025 and 2026: The income limit will be 556 euros per month in 2025 and will rise to 603 euros per month in 2026. There will also be a greater focus on the rules regarding hours, taxes, and social security contributions. You

Skills shortages, AI transformation, hybrid work models: Companies must continuously upskill their employees—not merely in response to the next bottleneck, but as a fundamental strategic decision. By establishing a professional approach to training and development management, companies can embed clear goals within their HR development strategies, ensure their competitiveness, and create the conditions necessary for employees to remain motivated, productive, and committed in the long term. This article explains how

It’s a win-win—or is it? The four-day workweek is currently dividing opinion like no other work schedule. Eighty percent of full-time employees in Germany say they want to work fewer days a week—according to a survey by the Hans Böckler Foundation, which is affiliated with the labor unions. But while many employees are enthusiastic, companies are asking themselves: How can this concept be implemented in reality?

Mistakes are human—but in business, they can quickly have far-reaching consequences: they compromise the safety and quality of production processes and products. Ultimately, correcting these mistakes costs time and money. This is exactly where Poka Yoke comes in: it’s a concept designed to prevent human errors. How Poka Yoke makes work processes safer and more stable