1,016 search results for “Marketing Munich”

In the fast-paced world of media, further training is a must. The Karriere-München editorial team thought so too and sent Bettina Riedel to a training at the Haufe Akademie - a field report. I had booked a two-day training on "Content marketing". My goal: to know at the end what value content marketing has for my company and to be able to use it in the

The diverse tasks of the management within a company can often not be managed alone. For this reason, the upper level of the hierarchy needs support in the form of an assistant to the management to cope with the workload. Education Completed studies in business administration, marketing, communication science or a commercial apprenticeship Hard Skills Several years of professional experience Foreign language and IT skills Further training in marketing, personnel management,

What is behind neuromarketing? How can the findings be implemented in marketing? Does "brain-based" marketing work better than traditional methods? The most important facts in brief Neuromarketing uses findings from neuroscience to better understand and specifically influence purchasing decisions. Emotions play a key role: brands that trigger strong emotional reactions activate the reward system in the brain and increase

Storytelling in marketing is both a tool and a mindset. The most important argument for the use of storytelling can be seen in its implementation. Because everyone knows what a story is. This is an advantage that no other method can offer. Which system, which metaphors are used to convey the basic rules is irrelevant as long as the inventory of terms is used in everyday life.

A recruiter is a specialist in personnel recruitment. Whether self-employed or employed by a company, they find specialists for various sectors and industries and, in the best case scenario, place them with the relevant company. A recruiter belongs to the field of HR management. Recruiter: Key facts Education Degree in business administration or HR training in personnel development or marketing Experience

In this exciting talk, Rainer M. Grethel (Product Manager at the Haufe Akademie) talks to sales expert Tobias Bobka and Prof. David Tan ("Mr. OKR") about the enormous impact of Objectives & Key Results (OKR) in modern sales organizations. Together they show how this management and control system brings a breath of fresh air into everyday sales. Rainer M. Grethel: Mr. Bobka,

A manager must decide whether to implement a new technology. The efficiency forecast is positive, but the pilot project reveals quality issues. Some team members are pushing for speed, while others warn against overloading the system. None of these perspectives is obviously wrong. At the same time, the decision cannot be put off indefinitely. Situations like this highlight tolerance for ambiguity. It does not mean accepting uncertainty or

Instructional design integrates learning needs, learning objectives, methods, and performance measurement into a coherent overall concept. For human resources development, it creates a reliable framework for planning learning opportunities tailored to specific target groups, implementing them effectively, and continuously improving them. What is instructional design? Instructional design refers to the systematic development, implementation, and evaluation of learning environments and learning materials. The starting point is the skills that people

Sick leave rates in Germany have remained high for years¹. At the same time, many companies are finding that employees are under significant time pressure or are barely able to complete their tasks within the time available. Such warning signs often point to psychological stress, which frequently goes undetected in day-to-day work. A risk assessment of psychological stress helps companies to

Artificial intelligence is fundamentally changing the day-to-day reality of leadership: It provides analyses, makes recommendations, and is increasingly involved in decisions that were once reserved solely for executives. For employees, this transformation offers new opportunities, but also uncertainty—and thus a growing need for guidance. Leadership in the age of AI therefore means combining technological confidence with human judgment. HR developers

New Work, employer branding, or talent acquisition—these are the terms associated with human resources. Behind the HR department lies a driving force that keeps companies running: operational HR Management. Every day, HR managers ensures that everything runs smoothly and in compliance with the law. This article explains how operational HR Management works. Key Takeaways: Operational HR Management

Scroll through your feed. How many posts sound interchangeable? Smoothly written, neatly structured—and yet nothing really sticks with you. This monotony is spreading across all platforms right now. According to an analysis by the company Graphite, more than half of all newly published web articles in the English-speaking world are now created with the help of AI. The tools used in this process