1079 search results for "Marketing Munich"

In the fast-paced world of media, further training is a must. The Karriere-München editorial team thought so too and sent Bettina Riedel to a training at the Haufe Akademie - a field report. I had booked a two-day training on "Content marketing". My goal: to know at the end what value content marketing has for my company and to be able to use it in the

What is behind neuromarketing? How can the findings be implemented in marketing? Does "brain-based" marketing work better than traditional methods? The most important facts in brief Neuromarketing uses findings from neuroscience to better understand and specifically influence purchasing decisions. Emotions play a key role: brands that trigger strong emotional reactions activate the reward system in the brain and increase

Storytelling in marketing is both a tool and a mindset. The most important argument for the use of storytelling can be seen in its implementation. Because everyone knows what a story is. This is an advantage that no other method can offer. Which system, which metaphors are used to convey the basic rules is irrelevant as long as the inventory of terms is used in everyday life.

A recruiter is a specialist in personnel recruitment. Whether self-employed or employed by a company, they find specialists for various sectors and industries and, in the best case scenario, place them with the relevant company. A recruiter belongs to the field of HR management. Recruiter: Key facts Education Degree in business administration or HR training in personnel development or marketing Experience

In this exciting talk, Rainer M. Grethel (Product Manager at the Haufe Akademie) talks to sales expert Tobias Bobka and Prof. David Tan ("Mr. OKR") about the enormous impact of Objectives & Key Results (OKR) in modern sales organizations. Together they show how this management and control system brings a breath of fresh air into everyday sales. Rainer M. Grethel: Mr. Bobka,

How can hybrid project management be successfully implemented in public administration? We discuss this in this interview with experts administration and academia. Dr. Emily Dang (Haufe Akademie): Good afternoon and welcome to today's interview. We are talking about the use of hybrid project management in public administration. I would like to welcome Andreas Eberhardt, Head of

What once sounded like science fiction is now part of everyday business life: generative artificial intelligence (AI) is changing the way we work and think. Whether it's automatically generated text, realistic images, or innovative ideas at the touch of a button, this technology opens up new creative possibilities and enormous potential for efficiency and growth. The most important facts in brief What is generative AI? Generative AI is

"Emotion interferes with clear thinking." For a long time, this was the common assumption in science and the working world. Rationality was considered the ideal, while emotions were seen as a disruptive factor that needed to be controlled. But this strict separation does not correspond to reality: emotion and cognition are inextricably intertwined. They influence each other and together form the basis for learning and decision-making.

Artificial intelligence is transforming the real estate industry and offering you, as a real estate agent, new opportunities to work more efficiently, quickly, and professionally. Whether you are creating exposés, conducting virtual tours, or performing in-depth market analyses, AI tools allow you to automate many tasks and also increase the quality of your services. The focus is not on technology, but on real added value for your

In everyday business life, things don't always go according to plan. Breaches of purchase agreements are the nightmare purchasers many purchasers can have significant economic consequences. Whether it's late deliveries or defective goods, such disruptions jeopardize production processes, delivery obligations, and ultimately your entire supply chain. Breaches of purchase agreements occur when a supplier fails to fulfill their obligations under the purchase agreement. As buyer , you buyer your rights.

The topic of severance pay usually comes up as soon as an employment relationship is to be terminated. This is accompanied by the question of obligation. The truth is: in most cases, the employer is not obliged to pay severance pay upon termination. Often, the employer voluntarily agrees on severance pay with the employee or pays it after a court ruling.

23When companies venture into unknown territory, it is competent risk managers who analyze the potential risks and opportunities in advance. Thanks to them, complex data is translated into concrete steps that set a safe course for the company. Find out what risk managers do, what core competencies they have, and how important this role is.