957 search results for “Marketing Munich”

In the fast-paced world of media, further training is a must. The Karriere-München editorial team thought so too and sent Bettina Riedel to a training at the Haufe Akademie - a field report. I had booked a two-day training on "Content marketing". My goal: to know at the end what value content marketing has for my company and to be able to use it in the

The diverse tasks of the management within a company can often not be managed alone. For this reason, the upper level of the hierarchy needs support in the form of an assistant to the management to cope with the workload. Education Completed studies in business administration, marketing, communication science or a commercial apprenticeship Hard Skills Several years of professional experience Foreign language and IT skills Further training in marketing, personnel management,

What is behind neuromarketing? How can the findings be implemented in marketing? Does "brain-based" marketing work better than traditional methods? The most important facts in brief Neuromarketing uses findings from neuroscience to better understand and specifically influence purchasing decisions. Emotions play a key role: brands that trigger strong emotional reactions activate the reward system in the brain and increase

Storytelling in marketing is both a tool and a mindset. The most important argument for the use of storytelling can be seen in its implementation. Because everyone knows what a story is. This is an advantage that no other method can offer. Which system, which metaphors are used to convey the basic rules is irrelevant as long as the inventory of terms is used in everyday life.

A recruiter is a specialist in personnel recruitment. Whether self-employed or employed by a company, they find specialists for various sectors and industries and, in the best case scenario, place them with the relevant company. A recruiter belongs to the field of HR management. Recruiter: Key facts Education Degree in business administration or HR training in personnel development or marketing Experience

In this exciting talk, Rainer M. Grethel (Product Manager at the Haufe Akademie) talks to sales expert Tobias Bobka and Prof. David Tan ("Mr. OKR") about the enormous impact of Objectives & Key Results (OKR) in modern sales organizations. Together they show how this management and control system brings a breath of fresh air into everyday sales. Rainer M. Grethel: Mr. Bobka,

Creativity is a key skill that makes innovation, business ideas, and solutions possible—but it doesn’t come naturally; it has to be learned. The right creativity techniques can help you foster a wealth of ideas and spark new inspiration. In this article, you’ll learn about the different methods available and which one is right for you. Why are

When they hear the word DORA, many people first think of a cartoon character. In a financial context, however, the term refers to one of the most important new EU regulations for managing digital risks. The Digital Operational Resilience Act has been in effect since January 17, 2025, and requires financial firms to systematically build and continuously test their digital resilience. This is not optional, but an EU-wide,

Even before your first cup of coffee, you glance at your calendar, check your email, or mentally prepare for your first meeting. The day hasn’t really started yet, and yet you already feel stressed. You’re not alone: 66 percent of Germans experience stress in their daily lives or at work.¹ The good

Bullying rarely starts out loud and obvious. It creeps up gradually: in small situations that seem harmless at first but can quickly escalate into a serious problem. This blog post explains how to recognize workplace bullying, what its consequences are, and how companies can respond. What is bullying? Definition and scope Bullying—what does it mean? Someone

In 2023, 33 percent of consumers worldwide suspected that companies were engaging in greenwashing. By 2024, that figure had already risen to over 50 percent. In 2025, it stands at 62 percent (Capgemini Research Institute, A World in Balance 2025, survey of 6,566 consumers 13 countries). Within two years, mistrust of sustainability claims has nearly doubled. And precisely in

An employment contract is much more than a formality—it establishes clear rules, safeguards rights, and forms the basis for a productive working relationship. If an employment contract is flawed or incomplete, legal and financial risks can quickly arise. This makes it all the more important to have a thorough understanding of the key provisions of an employment contract. Definition: What is an employment contract? An employment contract is the