Seminar in English

Persuasion and Influence: Speak Up and Convince!

How convincing are your ideas? When you want to persuade, can you successfully adapt to your audience? Do you know how to back-up your ideas with reasons that others find convincing, using effective rhetorical devices? Effective persuasion is the ability to influence the behaviour of others. It is a skill that is extremely important in business and personal relationships. In this hands-on seminar you will sustainably optimise your personal linguistic style and gain in persuasiveness and influence.



Building credibility

Creating rapport

Understanding different personalities and persuasion styles

Persuasion triggers

Non verbal persuasive techniques

The role of emotion in decision making


Framing your argument to influence outcome

Influence through information

Types of questioning and influence

Increasing your sphere of influence

Overcoming resistance

Language and comprehensibility

Communicating information sustainably and sensibly

Improving verbal expression

Rhetorical devices

Using the language of persuasion

Knockout presentations

Knockout opening and closings

Signposting and structure

Rhetorical devices

The power of voice and performance

Online Learning Platform

Once you have registered, you will be able to access your personal learning environment, including extra materials for consolidating what you have learned.


You will

  • learn the essentials of persuasion and influence
  • develop your ability to persuade and convince
  • become more effective when speaking and presenting
  • learn how to adapt your message to different communication styles
  • become more calm, confident and poised
  • win your audience over with non-verbal communication
  • learn important English vocabulary needed to persuade effectively


Short presentations, discussions, pair and group work, language input, short case studies and role plays. The emphasis in this seminar is on knowledge transfer and as much practice as possible in the two days. This is an interactive seminar.

Who should attend

Anyone who would like to learn how to effectively persuade and influence colleagues and clients achieve business goals. It is also for managers and experts who want to represent their international firm confidently in English.

This seminar is available as part of course:

International Business Skills Programme

Further recommendations for „Persuasion and Influence: Speak Up and Convince!“

Statements from participants

"Lots of great, practical ideas that can be applied quickly. Jillian’s personality, experience and knowledge combined with active participation, theoretical discussions and practical application made for a real value-added session. Highly recommended!"

Michaelle Teuscher

Vattenfall Energy Trading GmbH, Hamburg

"Thoughtful mix of theoretical and practical exercises. Excellent trainer with long term experience in communications!"

Frank Eberling

Deutsche Bahn AG, Frankfurt a. M.

"Open atmosphere, honest feedback, good value for money."

Michael Gross

TI Automotive Technology Center, Rastatt

"Honest and very supportive feedback."

Knut Bargmann

TI Automotive Technology Center GmbH, Rastatt

Ø Seminar Reviews

ø 4.7 of 5

by 79 reviews

Seminar content:
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Practical relevance:
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Free product for every booking: An e-learning of your choice about one of 4 top-selling topics!
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Transfer coaching available!
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Booking Number
Training in English
2 days
Dates & locations
Seminar in English
Seminar in English
Frankfurt a. M.
Seminar in English
Seminar in English
Seminar in English
1.-2. day: 9:00 AM - 5:00 PM
Participation fee
€ 1.340,- excl. VAT
€ 1.594,60 incl. VAT

The stated participation fee includes a group lunch per full seminar day, refreshments during breaks and extensive course handouts. The participant must settle accommodation costs directly with the hotel. Regarding the booking of the hotel, you will find a reservation form in your online learning platform.

Sufficient places are still free.
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Secure knowledge transfer with transfer coaching!
Book 2 hours of individual coaching with your trainer.
€ 390,- excl. VAT
€ 464,10 incl. VAT
Take advantage of our attractive discount by booking your seminar + transfer coaching at the same time. You will save 10% when you book transfer coaching!
Consultation and contact
Haufe Akademie In-house
Company in-house implementation

Speak up – and convince!

Speak up and convince

Rhetoric is a term we are all familiar with and – whether you want to say something in your mother tongue or in a foreign language – it is necessary for effective communication. This is particularly true in the globalised world we live and work in. At the same time, it is a skill you need to keep working on to develop.
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