Seminar in English

Persuasion and Influence: Speak Up and Convince!

How convincing are your ideas? When you want to persuade, can you successfully adapt to your audience? Do you know how to back-up your ideas with reasons that others find convincing, using effective rhetorical devices? Effective persuasion is the ability to influence the behaviour of others. It is a skill that is extremely important in business and personal relationships. In this hands-on seminar you will sustainably optimise your personal linguistic style and gain in persuasiveness and influence.



Building credibility.

Creating rapport.

Understanding different personalities and persuasion styles.

Persuasion triggers.

Non verbal persuasive techniques.

The role of emotion in decision making.


Framing your argument to influence outcome.

Influence through information.

Types of questioning and influence.

Increasing your sphere of influence.

Overcoming resistance.

Language and comprehensibility

Communicating information sustainably and sensibly.

Improving verbal expression.

Rhetorical devices.

Using the language of persuasion.

Knockout presentations

Knockout opening and closings.

Signposting and structure.

Rhetorical devices.

The power of voice and performance.

Online Learning Platform

Once you have registered, you will be able to access your online learning platform, including extra materials for consolidating what you have learned.


You will

  • learn the essentials of persuasion and influence,
  • develop your ability to persuade and convince,
  • become more effective when speaking and presenting,
  • learn how to adapt your message to different communication styles,
  • become more calm, confident and poised,
  • win your audience over with non-verbal communication,
  • learn important English vocabulary needed to persuade effectively.


Short presentations, discussions, pair and group work, language input, short case studies and role plays. The emphasis in this seminar is on knowledge transfer and as much practice as possible in the two days. This is an interactive seminar.

Who should attend

Anyone who would like to learn how to effectively persuade and influence colleagues and clients to achieve business goals. It is also for managers and experts who want to represent their international firm confidently in English.

Further recommendations for „Persuasion and Influence: Speak Up and Convince!“

Statements from participants

"Lots of great, practical ideas that can be applied quickly. Jillian’s personality, experience and knowledge combined with active participation, theoretical discussions and practical application made for a real value-added session. Highly recommended!"

Michaelle Teuscher

Vattenfall Energy Trading GmbH, Hamburg

"Thoughtful mix of theoretical and practical exercises. Excellent trainer with long term experience in communications!"

Frank Eberling

Deutsche Bahn AG, Frankfurt a. M.

"Open atmosphere, honest feedback, good value for money."

Michael Gross

TI Automotive Technology Center, Rastatt

"Honest and very supportive feedback."

Knut Bargmann

TI Automotive Technology Center GmbH, Rastatt

Ø Seminar Reviews of „Persuasion and Influence: Speak Up and Convince!“

ø 4.7 of 5

by 138 reviews

Seminar content:
Content comprehensibility:
Practical relevance:
Seminar materials:
Trainer expertise:
Participant orientation:
Method variety:

Transfer coaching available!
more information here

  • Customised for your needs
  • On-site for multiple employees
  • Save time and travelling expenses

Price on request.


Questions about a booking?

0761 898-4455

Booking Number
Training in English
2 days
Dates & locations
Seminar in English
Seminar in English
Seminar in English
Seminar in English
Seminar in English
1.-2. day: 9:00 AM - 5:00 PM
Participation fee
€ 1.470,- excl. VAT
€ 1.749,30 incl. VAT

The stated participation fee includes a group lunch per full seminar day, refreshments during breaks and extensive course handouts. The participant must settle accommodation costs directly with the hotel. Regarding the booking of the hotel, you will find a reservation form in your online learning platform.

Sufficient places are still free.
Don´t wait too long to book.
Fully booked.
Training is guaranteed to take place
Secure knowledge transfer with transfer coaching!
Book 2 hours of individual coaching with your trainer.
€ 390,- excl. VAT
€ 464,10 incl. VAT
Take advantage of our attractive discount by booking your seminar + transfer coaching at the same time. You will save 10% when you book transfer coaching!
Free product for every booking:

An e-learning of your choice about one of 5 top-selling topics!
more information here

Consultation and contact

Speak up – and convince!

Speak up and convince

Rhetoric is a term we are all familiar with and – whether you want to say something in your mother tongue or in a foreign language – it is necessary for effective communication. This is particularly true in the globalised world we live and work in. At the same time, it is a skill you need to keep working on to develop.
Zum Blogbeitrag

The Haufe Akademie
  • High practical relevance
  • Top trainers
  • 180.000 participants per year
  • Generator of success since 1978

Fragen & Antworten

In unserem Bereich Fragen & Antworten (FAQ) finden Sie alle Antworten und die häufigsten Fragen zu Ihrem ausgewählten Thema.

Call us or send an email

0761 898-4422

Stephanie Göpfert,
Head of Customer Service, and her team
are there for you Mo - Fr 8 a.m. - 5:30 p.m.

Your message to us

Terms and conditions Legal notice Privacy notice
Copyright © 2018 Haufe Akademie