Customer-oriented texts for distribution and sales

Stage your sales statements correctly

• Sender:in and receiver:in - focus on the appreciation of the customer.
• Your business letter is the business card of your sales department.
• Structure and dramaturgy of your sales correspondence.

Formulate correctly - create a good starting position for sales correspondence

• Create emotional bonds between customer and sales person .
• The meaning and effect of language - clear, transparent and entertaining.
• Formulate briefly, concisely and convincingly.
• Customer benefit argumentation is always the focus in sales.
• To what extent does the AI help, e.g. ChatGPT

Step by step to a convincing text in distribution and sales

• "Declutter" sales correspondence.
• K.I.S.S. - Keep it short and simple.
• Effective and efficient sales correspondence.
• Convincing arguments - increasing sales success.
• Using complaints as an opportunity.

Tools for texts that sell

• Formulation exercises, structure and dramaturgy.
• The reading curve, type and effect of visual highlighting.
• Checklists and evaluation criteria for your sales texts.
• A.I.D.A. - attract the attention of customers, arouse interest in the product/service, create a desire for the product and turn readers into buyers.