training
This training is held in German.
The digital transformation places new demands on companies and brings with it new opportunities and tools for employer branding and recruiting. Successful recruitment strategies do not only rely on technological elements. Rather, they successfully draw on new target group descriptions ("candidate personas") and use proven tricks from marketing marketing. Employers should also pay more attention to their own corporate culture when selecting their employees , as the right cultural fit of applicants will increasingly be decisive for success.
Contents
Important trends for digital recruiting
- What it takes in terms of technology and mindset.
Correctly assess your own employer attractiveness
The role of culture in the choice of employer
- Candidate expectations.
- Cultural Fit: Why and how companies benefit.
Determine cultural fit in the company
- Cultural fit of your company and practical use in employer branding, recruiting and onboarding.
Candidate personas
- How to use the persona concept to describe target groups in a contemporary and effective way.
- Creation of an exemplary, company-specific persona.
- Your persona picture: Derive and implement target group-specific digital and classic marketing marketing campaigns.
Digital marketing marketing
- marketing marketing tricks and tips for recruiting.
- Innovative offline recruiting concepts for digital professionals: hackathons, showrooms & creative meet-the-team.
- Control your recruitment funnel and manage the candidate journey.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You will learn the latest methods for recruiting in the digital age.
- You develop an exemplary target group persona.
- They know why an employer's view of its own corporate culture and the cultural fit of applicants will be decisive for success in the future.
- You discuss your recruiting concerns with colleagues and experts.
- You benefit from the experts and examples of good practice.
Methods
Short presentations, moderation, small group work, practical exercises.
Recommended for
employees and managers from the HR and recruiting sector, recruiters, employer brand managers, employees from the HR marketing sector.
Attendees comments
"The overall package was completely satisfactory, my expectations were met. Great mix of theory and practical examples and case work. The online training went better than expected."
Katrin Kasche
participant Live-Online-Training
"Professionally competent trainer, very personable and relaxed."
Sandra Zirngibl
participant Live-Online-Training
Seminar evaluation for "Digital recruiting and marketing marketing strategies"
4.5 from 5
with 95 ratings
training content:
4.5
Content comprehensibility:
4.8
Practical relevance:
4.4
Trainer expertise:
4.8
Participant orientation:
4.8
Method variety:
4.4
On-site training together
Booking number
1978
1978
€ 1.440,-
plus VAT
2 days
in 3 locations
3 Events
German
Joint online training
Start dates and details
02.09.2025
Berlin
Booking number:
1978
€ 1.440,- plus VAT.
€ 1,713.60 incl. VAT.
Days & Times
2 days
Limited number of participants
Tuesday, 02.09.2025
09:00 am - 5:00 pm
Wednesday, 03.09.2025
09:00 am - 4:30 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
12.11.2025
Live-Online
Booking number:
32879
€ 1.440,- plus VAT.
€ 1,713.60 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Wednesday, 12.11.2025
09:00 am - 5:00 pm
Thursday, 13.11.2025
09:00 am - 4:30 pm
09.03.2026
Munich
Booking number:
1978
€ 1.440,- plus VAT.
€ 1,713.60 incl. VAT.
Days & Times
2 days
Limited number of participants
Monday, 09.03.2026
09:00 am - 5:00 pm
Tuesday, 10.03.2026
09:00 am - 4:30 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
24.06.2026
Live-Online
Booking number:
32879
€ 1.440,- plus VAT.
€ 1,713.60 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Wednesday, 24.06.2026
09:00 am - 5:00 pm
Thursday, 25.06.2026
09:00 am - 4:30 pm
07.09.2026
Düsseldorf
Booking number:
1978
€ 1.440,- plus VAT.
€ 1,713.60 incl. VAT.
Days & Times
2 days
Limited number of participants
Monday, 07.09.2026
09:00 am - 5:00 pm
Tuesday, 08.09.2026
09:00 am - 4:30 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Booking number:
1978
€ 1.440,- plus VAT.
€ 1,713.60 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Booking number:
32879
€ 1.440,- plus VAT.
€ 1,713.60 incl. VAT.
Details
2 days
Limited number of participants
No suitable date?
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