Digital recruiting and HR marketing strategies

Candidate personas, cultural fit & co.

This training is held in German.
The digital transformation places new demands on companies and brings with it new opportunities and tools for employer branding and recruiting. Successful recruitment strategies do not only rely on technological elements. Rather, they successfully draw on new target group descriptions ("candidate personas") and use proven tricks from online marketing. Employers should also pay more attention to their own corporate culture when selecting their Employees , as the right cultural fit of applicants will increasingly be decisive for success.

Contents

Important trends for digital recruiting

  • What it takes in terms of technology and mindset.

Correctly assess your own employer attractiveness

The role of culture in the choice of employer

  • Candidate expectations.
  • Cultural Fit: Why and how companies benefit.

Determine cultural fit in the company

  • Cultural fit of your company and practical use in employer branding, recruiting and onboarding.

Candidate personas

  • How to use the persona concept to describe target groups in a contemporary and effective way.
  • Creation of an exemplary, company-specific persona.
  • Your persona image: Derive and implement target group-specific digital and classic HR marketing campaigns.

 Digital HR marketing

  • Online marketing tricks and tips for recruiting.
  • Innovative offline recruiting concepts for digital professionals: hackathons, showrooms & creative meet-the-team.
  • Control your recruitment funnel and manage the candidate journey. 

Learning environment

In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.

Your benefit

  • You will learn the latest methods for recruiting in the digital age.
  • You develop an exemplary target group persona. 
  • They know why an employer's view of its own corporate culture and the cultural fit of applicants will be decisive for success in the future. 
  • You discuss your recruiting concerns with colleagues and experts.
  • You benefit from the experts and examples of good practice.

Methods

Short presentations, moderation, small group work, practical exercises.

Recommended for

Employees and managers from the HR and recruiting sector, recruiters, employer brand managers, Employees from the HR marketing sector.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

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Attendees comments

"The overall package was completely satisfactory, my expectations were met. Great mix of theory and practical examples and case work. The online training went better than expected."

Katrin Kasche
participant Live-Online-Training

"Professionally competent trainer, very personable and relaxed."

Sandra Zirngibl
participant Live-Online-Training

Seminar evaluation for "Digital recruiting and HR marketing strategies"

4.5 from 5
with 95 ratings
training content:
4.5
Content comprehensibility:
4.8
Practical relevance:
4.4
Trainer expertise:
4.8
Participant orientation:
4.8
Method variety:
4.4
View into the product

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Articles, interviews or whitepapers on the topic

AI in HR: opportunities and risks

The chatbot answers questions about sabbaticals and AI-supported software matches candidates from the talent pool with vacancies? The use of artificial intelligence (AI) in HR offers many opportunities. It can take over numerous routine tasks and relieve HR managers . However, the use of AI-supported tools and solutions also harbors certain risks in addition to profitable opportunities [...]

Learn more here

Articles, interviews or whitepapers on the topic

AI in HR: opportunities and risks

The chatbot answers questions about sabbaticals and AI-supported software matches candidates from the talent pool with vacancies? The use of artificial intelligence (AI) in HR offers many opportunities. It can take over numerous routine tasks and relieve HR managers . However, the use of AI-supported tools and solutions also harbors certain risks in addition to profitable opportunities [...]

Learn more here

On-site training together
Booking number
1978
€ 1.440,- plus VAT
2 days
in 2 locations
2 Events
German
In-person trainings
Joint online training
Booking number
32879
€ 1.440,- plus VAT
2 days
Online
2 Events
German
Live online events
Train several employees internally
Pricing upon request
  • Customized training courses according to your needs
  • Directly at your premises or online
  • Cost advantage from 5 participants
  • We contact you within 24 hours (Mon-Fri)
2 days
In-person or Online

This training is available as part of course:

E-Recruiting Expert

Start dates and details

  Select time period
0 events
01.07.2025
Live-Online
Booking number: 32879
€ 1.440,- plus VAT.
€ 1,713.60 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
2 days
Limited number of participants

Tuesday, 01.07.2025

09:00 am - 5:00 pm

Wednesday, 02.07.2025

09:00 am - 4:30 pm

02.09.2025
Berlin
Booking number: 1978
€ 1.440,- plus VAT.
€ 1,713.60 incl. VAT.
Venue
Mercure Hotel Berlin Tempelhof
Mercure Hotel Berlin Tempelhof
Hermannstraße 214-21, 12049 Berlin
Room rate: € 133,68 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
2 days
Limited number of participants

Tuesday, 02.09.2025

09:00 am - 5:00 pm

Wednesday, 03.09.2025

09:00 am - 4:30 pm

Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
12.11.2025
Live-Online
Booking number: 32879
€ 1.440,- plus VAT.
€ 1,713.60 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
2 days
Limited number of participants

Wednesday, 12.11.2025

09:00 am - 5:00 pm

Thursday, 13.11.2025

09:00 am - 4:30 pm

09.03.2026
Munich
Booking number: 1978
€ 1.440,- plus VAT.
€ 1,713.60 incl. VAT.
Venue
Holiday Inn Unterhaching
Holiday Inn Unterhaching
Inselkammerstraße 7-9, 82008 Munich
Room rate: € 128,39 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
2 days
Limited number of participants

Monday, 09.03.2026

09:00 am - 5:00 pm

Tuesday, 10.03.2026

09:00 am - 4:30 pm

Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Sufficient places are still free.
Don't wait too long to book.
Fully booked.
Booking number: 1978
€ 1.440,- plus VAT.
€ 1,713.60 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Booking number: 32879
€ 1.440,- plus VAT.
€ 1,713.60 incl. VAT.
Details
2 days
Limited number of participants
Book later
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