training
This training is held in German.
The digital transformation places new demands on companies and brings with it new opportunities and tools for employer branding and recruiting. Successful recruitment strategies do not only rely on technological elements. Rather, they successfully draw on new target group descriptions ("candidate personas") and use proven tricks from Online-Marketing. Employers should also pay more attention to their own corporate culture when selecting their employees, as the right cultural fit of applicants will increasingly be decisive for success.
Contents
Important trends for digital recruiting
- What it takes in terms of technology and mindset.
Correctly assess your own employer attractiveness
The role of culture in the choice of employer
- Expectations of the candidates.
- Cultural Fit: Why and how companies benefit.
Determine cultural fit in the company
- Cultural fit of your own company and practical application in employer branding, recruiting and onboarding.
Candidate personas
- Use the persona concept to describe target groups in a contemporary and effective way.
- Creation of an exemplary, company-specific persona.
- Persona image: Derive and implement target group-specific digital and classic marketing marketing campaigns.
Digital marketing marketing
- Online-Marketing tricks and tips for recruiting.
- Innovative offline recruiting concepts for digital professionals: hackathons, showrooms & creative meet-the-team.
- Control your own recruitment funnel and manage the candidate journey.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- Get to know the latest methods for recruiting in the digital age.
- Development of an exemplary target group persona.
- Understand why an employer's view of its own corporate culture and the cultural fit of applicants will be decisive for success in the future.
- Discussion of recruiting issues with colleagues and experts.
- Benefit from experts and examples of good practice.
Methods
Short presentations, moderation, small group work, practical exercises.
Recommended for
Employees and managers from HR and recruiting, recruiters, employer brand managers, employees from HR marketing.
Attendees comments
"The overall package was completely satisfactory, my expectations were met. Great mix of theory and practical examples and case work. The online training went better than expected."
Katrin Kasche
participant Live-Online-Training
"The overall package was completely satisfactory, my expectations were met. Great mix of theory and practical examples and case work. The online training went better than expected."
Katrin Kasche
"Professionally competent trainer, very personable and relaxed."
Sandra Zirngibl
participant Live-Online-Training
"Professionally competent trainer, very personable and relaxed."
Sandra Zirngibl
Seminar evaluation for "Digital recruiting and marketing marketing strategies"
4.5 from 5
with 95 ratings
training content:
4.5
Content comprehensibility:
4.8
Practical relevance:
4.4
Trainer expertise:
4.8
Participant orientation:
4.8
Method variety:
4.4
On-site training together
Booking number
1978
1978
€ 1.440,-
plus VAT
2 days
in Munich
on 09.03.2026
German
Joint online training
Start dates and details
12.11.2025
Live-Online
Booking number:
32879
€ 1.440,- plus VAT.
€ 1,713.60 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Wednesday, 12.11.2025
09:00 am - 5:00 pm
Thursday, 13.11.2025
09:00 am - 4:30 pm
09.03.2026
Munich
Booking number:
1978
€ 1.440,- plus VAT.
€ 1,713.60 incl. VAT.
Days & Times
2 days
Limited number of participants
Monday, 09.03.2026
09:00 am - 5:00 pm
Tuesday, 10.03.2026
09:00 am - 4:30 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
24.06.2026
Live-Online
Booking number:
32879
€ 1.440,- plus VAT.
€ 1,713.60 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Wednesday, 24.06.2026
09:00 am - 5:00 pm
Thursday, 25.06.2026
09:00 am - 4:30 pm
The next booking ensures this course will take place
Booking number:
1978
€ 1.440,- plus VAT.
€ 1,713.60 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Booking number:
32879
€ 1.440,- plus VAT.
€ 1,713.60 incl. VAT.
Details
2 days
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
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