Contents
Important trends for digital recruiting
- What it takes in terms of technology and mindset.
Correctly assess your own employer attractiveness
The role of culture in the choice of employer
- Candidate expectations.
- Cultural Fit: Why and how companies benefit.
Determine cultural fit in the company
- Cultural fit of your company and practical use in employer branding, recruiting and onboarding.
Candidate personas
- How to use the persona concept to describe target groups in a contemporary and effective way.
- Creation of an exemplary, company-specific persona.
- Your persona image: Derive and implement target group-specific digital and classic HR marketing campaigns.
Digital HR marketing
- Online marketing tricks and tips for recruiting.
- Innovative offline recruiting concepts for digital professionals: hackathons, showrooms & creative meet-the-team.
- Control your recruitment funnel and manage the candidate journey.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You will learn the latest methods for recruiting in the digital age.
- You develop an exemplary target group persona.
- They know why an employer's view of its own corporate culture and the cultural fit of applicants will be decisive for success in the future.
- You discuss your recruiting concerns with colleagues and experts.
- You benefit from the experts and examples of good practice.
Methods
Short presentations, moderation, small group work, practical exercises.
Recommended for
Employees and managers from the HR and recruiting sector, recruiters, employer brand managers, Employees from the HR marketing sector.
Attendees comments
"The overall package was completely satisfactory, my expectations were met. Great mix of theory and practical examples and case work. The online training went better than expected."

"Professionally competent trainer, very personable and relaxed."

Seminar evaluation for "Digital recruiting and HR marketing strategies"







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Start dates and details

Tuesday, 01.07.2025
09:00 am - 5:00 pm
Wednesday, 02.07.2025
09:00 am - 4:30 pm
Tuesday, 02.09.2025
09:00 am - 5:00 pm
Wednesday, 03.09.2025
09:00 am - 4:30 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Wednesday, 12.11.2025
09:00 am - 5:00 pm
Thursday, 13.11.2025
09:00 am - 4:30 pm
Monday, 09.03.2026
09:00 am - 5:00 pm
Tuesday, 10.03.2026
09:00 am - 4:30 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.