Further training
After this qualification, you will be better positioned - also for your company - because
- You will take a close look at your sales management role, optimize your management style and further exploit the potential of your sales employees.
- You are familiar with procedures, methods and tools for the effective planning, management and control of your sales processes.
- You develop sales and marketing strategies and derive effective measures from them.
- You will learn how to carry out professional sales analyses and develop suitable measures.
- You know how to approach negotiations with top customers and how to act confidently even in difficult negotiations.
- You will learn how to lead your sales team to peak performance.
- All participants have access to the e-library with various e-learning courses and flashcards for one year.
Your benefits as a participant
Further training promotes your career opportunities: those who show will and ambition, commitment and assertiveness will be offered responsible employment opportunities in sales.
Blended learning offers a high-quality qualification with a certificate that optimally develops and expands your skills as Head of Sales in coordinated learning units.
You benefit from the continuous exchange with colleagues and your trainers and develop best-practice solutions for your practice. A consistent learning group enables you to exchange experiences intensively.
Your benefits as a company
You invest in employee potential and create strategic competitive advantages for your company.
The practical know-how flows into your employees' day-to-day work from the start of the training. Sustainably qualified employees are an essential building block for systematic personnel development and for the company's success.
Exclusive advantage
Up to four weeks after your training, you will receive a 20% discount on the following events:
(please specify when booking)
Rhetoric for managers in sales.
Digital sales strategy: systematic planning and professional implementation.
Start dates and details
20.10.2025
Hamburg
Booking number:
3228
€ 9.290,- plus VAT.
€ 11,055.10 incl. VAT.
Modules
13 days, 2x1h coaching, e-learning, e-exam (130 min.)
Limited number of participants
Classroom training
Market and customer, leadership and motivation, sales processes, management and strategy
Date
20.-24.10.2025
Venue
Mövenpick Hotel Hamburg
Schedule
1st-5th day: 09:00 am - approx. 5:00 pm
Classroom training
Planning and controlling sales, effectiveness and efficiency in management work
Date
17.-20.11.2025
Venue
Mövenpick Hotel Hamburg
Schedule
1st - 3rd day: 09:00 am - approx. 5:00 pm
4th day: 08:00 am - approx. 5:00 pm
Classroom training
Practical testing, improving the performance of your sales teams, conducting negotiations
Date
08.-11.12.2025
Venue
Mövenpick Hotel Hamburg
Schedule
1st day: 09:00 am - approx. 6:00 pm
2nd-4th day: 09:00 am - approx. 5:00 pm
Special conditions
You get access to an e-library with various digital content
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
02.02.2026
Frankfurt a. M./Oberursel
Booking number:
3228
€ 9.290,- plus VAT.
€ 11,055.10 incl. VAT.
Modules
13 days, 2x1h coaching, e-learning, e-exam (130 min.)
Limited number of participants
Classroom training
Market and customer, leadership and motivation, sales processes, management and strategy
Date
02.-06.02.2026
Venue
elaya hotel frankfurt oberursel
Schedule
1st-5th day: 09:00 am - approx. 5:00 pm
Classroom training
Planning and controlling sales, effectiveness and efficiency in management work
Date
02.-05.03.2026
Venue
elaya hotel frankfurt oberursel
Schedule
1st - 3rd day: 09:00 am - approx. 5:00 pm
4th day: 08:00 am - approx. 5:00 pm
Classroom training
Practical testing, improving the performance of your sales teams, conducting negotiations
Date
23.-26.03.2026
Venue
elaya hotel frankfurt oberursel
Schedule
1st day: 09:00 am - approx. 6:00 pm
2nd-4th day: 09:00 am - approx. 5:00 pm
Special conditions
You get access to an e-library with various digital content
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
13.04.2026
Berlin
Booking number:
3228
€ 9.290,- plus VAT.
€ 11,055.10 incl. VAT.
Modules
13 days, 2x1h coaching, e-learning, e-exam (130 min.)
Limited number of participants
Classroom training
Market and customer, leadership and motivation, sales processes, management and strategy
Date
13.-17.04.2026
Venue
centrovital Hotel
Schedule
1st-5th day: 09:00 am - approx. 5:00 pm
Classroom training
Planning and controlling sales, effectiveness and efficiency in management work
Date
18.-21.05.2026
Venue
centrovital Hotel
Schedule
1st - 3rd day: 09:00 am - approx. 5:00 pm
4th day: 08:00 am - approx. 5:00 pm
Classroom training
Practical testing, improving the performance of your sales teams, conducting negotiations
Date
22.-25.06.2026
Venue
centrovital Hotel
Schedule
1st day: 09:00 am - approx. 6:00 pm
2nd-4th day: 09:00 am - approx. 5:00 pm
Special conditions
You get access to an e-library with various digital content
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
10.08.2026
Stuttgart
Booking number:
3228
€ 9.290,- plus VAT.
€ 11,055.10 incl. VAT.
Modules
13 days, 2x1h coaching, e-learning, e-exam (130 min.)
Limited number of participants
Classroom training
Market and customer, leadership and motivation, sales processes, management and strategy
Date
10.-14.08.2026
Venue
Holiday Inn
Schedule
1st-5th day: 09:00 am - approx. 5:00 pm
Classroom training
Planning and controlling sales, effectiveness and efficiency in management work
Date
05.-08.10.2026
Venue
Holiday Inn
Schedule
1st - 3rd day: 09:00 am - approx. 5:00 pm
4th day: 08:00 am - approx. 5:00 pm
Classroom training
Practical testing, improving the performance of your sales teams, conducting negotiations
Date
02.-05.11.2026
Venue
Holiday Inn
Schedule
1st day: 09:00 am - approx. 6:00 pm
2nd-4th day: 09:00 am - approx. 5:00 pm
Special conditions
You get access to an e-library with various digital content
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Training is guaranteed to take place
Booking number:
3228
€ 9.290,- plus VAT.
€ 11,055.10 incl. VAT.
Details
13 days, 2x1h coaching, e-learning, e-exam (130 min.)
Limited number of participants
Special conditions
You get access to an e-library with various digital content
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number:
3228
€ 9.290,- plus VAT.
€ 11,055.10 incl. VAT.
Details
13 days, 2x1h coaching, e-learning, e-exam (130 min.)
Limited number of participants
Special conditions
You get access to an e-library with various digital content
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
About us - The Haufe Akademie
Your optimizer, innovator and companion since 1978 -
Your professional partner for professional development and seminars, training courses and topical conferences.
Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.
A wide range of seminars, individual coaching and our flexible formats support HR managers and decision-makers in shaping the future and developing employees, in-house teams and companies.
Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.
3,500+ further training
620,000+ apprentices per year
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2,600+ trainers and coaches
18,000+ training courses held per year
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79111 Freiburg
Munzinger Str. 9
79111 Freiburg
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