Further training

certified sales manager / Head of Sales

Developing sales strategies - Managing sales processes - Leading sales teams

Team of experts

Our trainers are recognized experts with practical experience in their respective subject areas. Thanks to their many years of sales experience, they can draw on extensive knowledge and pass this on to the participants using current examples.

You benefit from a wealth of experience and know-how that has passed its "baptism of fire" in practice. Develop knowledge together with our speakers and trainers that will lead you to concrete solutions in your everyday professional life. Take advantage of the exchange and networking with the other participants and master your future challenges.

Ratings and feedback from our participants

4.5
706 Ratings
training content:
4.4
Content comprehensibility:
4.5
Practical relevance:
4.3
Trainer expertise:
4.6
Participant orientation:
4.4
Method variety:
4.4
HA
Helge Andresen
Confirmed participation
Börsig GmbH, Neckarsulm

What I particularly liked about the first face-to-face training was the high level of competence and the calm manner of the instructor!"

JS
Jasminka Sturm
Confirmed participation
ESZ Wilfried Becker GmbH, Kaarst

In addition to independent learning, I liked the mix of lectures, group work, individual work and media use in the classroom training!"

OB
Oliver Baur
Confirmed participation
Sales Manager, UNSINN Fahrzeugtechnik GmbH

In today's world, you can't make any mistakes in management and you have to lead the way with innovative ideas. The further training to become a sales manager has definitely helped me in this respect and offered me complete support from A to Z for my work as a sales manager: I have been able to take a lot away from all points. A must for anyone who wants to move things forward!"

SW
Stefan Wiehl
Confirmed participation
Regional Sales Manager Large Appliances South, Toshiba Medical Systems GmbH Germany

I can only recommend the training to become a sales manager. I personally benefited most from the time management and presentation techniques. Ms. Schwerdtfeger was great!"

LM
László Makai
Confirmed participation
Sales Manager, SODASAN Wasch- und Reinigungsmittel GmbH

The tools I learned in the sales manager training course make my job easier. The skills I learned in the course have helped me to approach future-oriented projects strategically. I am very pleased to have attended the course!"

TB
Thorsten Biel
Confirmed participation
Warsteiner Brewery Haus Cramer KG, Warstein

Mr. Beuel is one of the best speakers I have ever experienced."

MP
Marcel Porcedda
Confirmed participation
HMK Computer Technologies GmbH, Berlin

A basically "dry" topic presented very clearly. Very good documents that you can refer to briefly in everyday life to prepare yourself for certain areas."

GF
Gerold Fessen
Confirmed participation
LMT Tool Systems GmbH, Oberkochen

The training was very entertaining, the change of media was excellent, the involvement of the participants and the presentation were simply great! It was a lot of fun. The learning content was great!"

MS
Michael Seelert
Confirmed participation
GKD Gebr. Kufferath AG, Düren

Great flexibility of the lecturer to juggle with the subject matter."

RL
Rainer Lütkebohle
Confirmed participation
Heinrich Kuper GmbH & Co. KG, Rietberg

Very practical, entertaining and lively, very good content!"

TN
Torsten Neumann
Confirmed participation
Schne-frost E. Schnetkamp GmbH & Co. KG, Löningen

Very practice-oriented and with a high degree of flexibility in teaching the content."

UH
Uwe Hentschel
Confirmed participation
Sächsische Haustechnik Dresden KG, Klipphausen

Very practical, easy to apply and very realistic!"

PH
Peter Heinrich
Confirmed participation
Zeller Poroton, Alzenau

The lecturers are absolutely professional! Top!"

MB
Markus Bisping
Confirmed participation
De'Longhi Deutschland GmbH, Seligenstadt

Good practical relevance and lots of live exercises. Thank you for sharing your knowledge in a lively and convincing way!"

MB
Markus Barduna
Confirmed participation
Bulthaup GmbH & Co. KG, Bodenkirchen

Impressive training. Lively, striking, high practical relevance! Contents are tangible and practicable."

ME
Marc Eschbach
Confirmed participation
Ravensburger Spieleverlag GmbH, Ravensburg

Very practical, decisive points were made clear."

MM
Michael Müller
Confirmed participation
Glorex GmbH, Rheinfelden

Very good, practice-oriented course, great practical examples, all questions answered very well."

CS
Carsten Schäfer
Confirmed participation
Ran-Schumacher GmbH, Düren

Mr. Beuel impressed with a situational, understandable and practical presentation - extremely competent and sales-oriented. One of the best speakers in my career so far."

MG
Mareike Grund
Confirmed participation
EXEC Software Team GmbH, Ransbach-Baumbach

The training conducted by Mr. Beuel was characterized by in-depth knowledge, professional competence and was also very practice-oriented. I feel very well and comprehensively prepared for the development and expansion of our sales organization. I recommend this training with full conviction. Thank you very much!"

AS
Andreas Schierhorn
Confirmed participation
Seegers KG

"I particularly liked the way the content was conveyed."

On-site training together
Booking number
3228
€ 9.290,- plus VAT
13 days, 2x1h ...
in 4 locations
with certificate
4 Events
German
Events

Transfer Coaching

Book 2 hours of individual coaching with your trainer.More info

€ 390,-excl. VAT

Start dates and details

  Select time period
0 events
20.10.2025
Hamburg
Booking number: 3228
€ 9.290,- plus VAT.
€ 11,055.10 incl. VAT.
Venue
Mövenpick Hotel Hamburg
Mövenpick Hotel Hamburg
Sternschanze 6, 20357 Hamburg
Room rate: € 147,46 plus VAT.
Arrival via Deutsche Bahn
Travel at reduced rates by booking via the learning environment.
Modules
13 days, 2x1h coaching, e-learning, e-exam (130 min.)
Limited number of participants
Classroom training
Market and customer, leadership and motivation, sales processes, management and strategy
Date
20.-24.10.2025
Venue
Mövenpick Hotel Hamburg
Schedule
1st-5th day: 09:00 am - approx. 5:00 pm
Classroom training
Planning and controlling sales, effectiveness and efficiency in management work
Date
17.-20.11.2025
Venue
Mövenpick Hotel Hamburg
Schedule
1st - 3rd day: 09:00 am - approx. 5:00 pm
4th day: 08:00 am - approx. 5:00 pm
Classroom training
Practical testing, improving the performance of your sales teams, conducting negotiations
Date
08.-11.12.2025
Venue
Mövenpick Hotel Hamburg
Schedule
1st day: 09:00 am - approx. 6:00 pm
2nd-4th day: 09:00 am - approx. 5:00 pm
Special conditions
You get access to an e-library with various digital content
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
02.02.2026
Frankfurt a. M./Oberursel
Booking number: 3228
€ 9.290,- plus VAT.
€ 11,055.10 incl. VAT.
Venue
elaya hotel frankfurt oberursel
elaya hotel frankfurt oberursel
Zimmersmühlenweg 35, 61440 Frankfurt a. M./Oberursel
Room rate: € 126,44 plus VAT.
Arrival via Deutsche Bahn
Travel at reduced rates by booking via the learning environment.
Modules
13 days, 2x1h coaching, e-learning, e-exam (130 min.)
Limited number of participants
Classroom training
Market and customer, leadership and motivation, sales processes, management and strategy
Date
02.-06.02.2026
Venue
elaya hotel frankfurt oberursel
Schedule
1st-5th day: 09:00 am - approx. 5:00 pm
Classroom training
Planning and controlling sales, effectiveness and efficiency in management work
Date
02.-05.03.2026
Venue
elaya hotel frankfurt oberursel
Schedule
1st - 3rd day: 09:00 am - approx. 5:00 pm
4th day: 08:00 am - approx. 5:00 pm
Classroom training
Practical testing, improving the performance of your sales teams, conducting negotiations
Date
23.-26.03.2026
Venue
elaya hotel frankfurt oberursel
Schedule
1st day: 09:00 am - approx. 6:00 pm
2nd-4th day: 09:00 am - approx. 5:00 pm
Special conditions
You get access to an e-library with various digital content
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
13.04.2026
Berlin
Booking number: 3228
€ 9.290,- plus VAT.
€ 11,055.10 incl. VAT.
Venue
centrovital Hotel
centrovital Hotel
Brauereihof 6, 13585 Berlin
Room rate: € 126,16 plus VAT.
Arrival via Deutsche Bahn
Travel at reduced rates by booking via the learning environment.
Modules
13 days, 2x1h coaching, e-learning, e-exam (130 min.)
Limited number of participants
Classroom training
Market and customer, leadership and motivation, sales processes, management and strategy
Date
13.-17.04.2026
Venue
centrovital Hotel
Schedule
1st-5th day: 09:00 am - approx. 5:00 pm
Classroom training
Planning and controlling sales, effectiveness and efficiency in management work
Date
18.-21.05.2026
Venue
centrovital Hotel
Schedule
1st - 3rd day: 09:00 am - approx. 5:00 pm
4th day: 08:00 am - approx. 5:00 pm
Classroom training
Practical testing, improving the performance of your sales teams, conducting negotiations
Date
22.-25.06.2026
Venue
centrovital Hotel
Schedule
1st day: 09:00 am - approx. 6:00 pm
2nd-4th day: 09:00 am - approx. 5:00 pm
Special conditions
You get access to an e-library with various digital content
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
10.08.2026
Stuttgart
Booking number: 3228
€ 9.290,- plus VAT.
€ 11,055.10 incl. VAT.
Venue
Holiday Inn
Holiday Inn
Mittlerer Pfad 25-27, 70499 Stuttgart
Room rate: € 128,31 plus VAT.
Arrival via Deutsche Bahn
Travel at reduced rates by booking via the learning environment.
Modules
13 days, 2x1h coaching, e-learning, e-exam (130 min.)
Limited number of participants
Classroom training
Market and customer, leadership and motivation, sales processes, management and strategy
Date
10.-14.08.2026
Venue
Holiday Inn
Schedule
1st-5th day: 09:00 am - approx. 5:00 pm
Classroom training
Planning and controlling sales, effectiveness and efficiency in management work
Date
05.-08.10.2026
Venue
Holiday Inn
Schedule
1st - 3rd day: 09:00 am - approx. 5:00 pm
4th day: 08:00 am - approx. 5:00 pm
Classroom training
Practical testing, improving the performance of your sales teams, conducting negotiations
Date
02.-05.11.2026
Venue
Holiday Inn
Schedule
1st day: 09:00 am - approx. 6:00 pm
2nd-4th day: 09:00 am - approx. 5:00 pm
Special conditions
You get access to an e-library with various digital content
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Sufficient places are still free.
Don't wait too long to book.
Fully booked.
Training is guaranteed to take place
Booking number: 3228
€ 9.290,- plus VAT.
€ 11,055.10 incl. VAT.
Details
13 days, 2x1h coaching, e-learning, e-exam (130 min.)
Limited number of participants
Special conditions
You get access to an e-library with various digital content
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number: 3228
€ 9.290,- plus VAT.
€ 11,055.10 incl. VAT.
Details
13 days, 2x1h coaching, e-learning, e-exam (130 min.)
Limited number of participants
Special conditions
You get access to an e-library with various digital content
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Book later
You are welcome to make a non-binding advance reservation.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.

About us - The Haufe Akademie

Your optimizer, innovator and companion since 1978 -
Your professional partner for professional development and seminars, training courses and topical conferences.

Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.

A wide range of seminars, individual coaching and our flexible formats support HR managers and decision-makers in shaping the future and developing employees, in-house teams and companies.

Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.

3,500+ further training
620,000+ apprentices per year
Over 95% positive reviews
2,600+ trainers and coaches
18,000+ training courses held per year
Call us or send an email

Do you have any questions?

We are there for you Monday to Friday 8:00 a.m. - 5:00 p.m.

Stephanie Göpfert

Head of Customer Service

*Mandatory fields
FAQs

Questions & Answers

In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.