Rhetoric for managers

Improving rhetorical skills - determining where you stand

• Assessment of personal impact and appearance based on rhetorical impact factors.
• Professionalize your own speaking style.

Strengthening the power of argumentation

• Success factors of the winning speech: the optimal introduction, the exciting main part and the impressive conclusion.
• Using rhetorical structures and tools to create customized arguments.
• Use logical and emotional argumentation to persuade the target audience in a coherent manner.
• Use argumentation techniques confidently in difficult situations.

The power of language and rhetorical style

• Make more targeted use of word choice, language expression and style.
• Target group-oriented imagery and formulations.
• Use different stylistic devices and amplifiers.

Improve vocal and body language expression and impact potential

• The breathing column as the foundation of successful speaking.
• The success factors of an effective and sustainable voice.
• Understanding, interpreting and using body language.
• The articulatory and phonetic tools of the trade.

Acting effectively and cleverly with quick-wittedness

• Maintain personal presence and self-confidence.
• Successful discussion strategies to confidently counter objections, attacks and unfair objections.
• The principle of the skillful change of perspective.

Reduce speech inhibitions, optimize speaking confidence

• Understanding fear of speaking and using it as a success factor.
• Individual strategies to act confidently in stressful situations.
• Overcoming the blackout and keeping the red thread under stress.

Practical case work for typical rhetorical situations

• Try out and master typical or difficult professional speaking situations.
• Testing of individual solutions.