Contents
Improving rhetorical skills - determining where you stand
- Assessment of personal impact and appearance based on rhetorical impact factors.
- Professionalize your own speaking style.
Strengthening the power of argumentation
- Success factors of the winning speech: the optimal introduction, the exciting main part and the impressive conclusion.
- Using rhetorical structures and tools to create customized arguments.
- Use logical and emotional argumentation to persuade the target audience in a coherent manner.
- Use argumentation techniques confidently in difficult situations.
The power of language and rhetorical style
- Make more targeted use of word choice, language expression and style.
- Target group-oriented imagery and formulations.
- Use different stylistic devices and amplifiers.
Improve vocal and body language expression and impact potential
- The breathing column as the foundation of successful speaking.
- The success factors of an effective and sustainable voice.
- Understanding, interpreting and using body language.
- The articulatory and phonetic tools of the trade.
Acting effectively and cleverly with quick-wittedness
- Maintain personal presence and self-confidence.
- Successful discussion strategies to confidently counter objections, attacks and unfair objections.
- The principle of the skillful change of perspective.
Reduce speech inhibitions, optimize speaking confidence
- Understanding fear of speaking and using it as a success factor.
- Individual strategies to act confidently in stressful situations.
- Overcoming the blackout and keeping the red thread under stress.
Practical case work for typical rhetorical situations
- Try out and master typical or difficult professional speaking situations.
- Testing of individual solutions.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- The training provides you with an effective rhetorical toolkit for authentic, lively leadership appearances and speaking situations.
- You define your need for change, reflect on your speaking behavior and develop your individual and authentic speaking style in order to appear convincing, credible and clear.
- Ways are shown how the structure and design of speeches can be developed in order to present them optimally with rhetorical competence in a cleverly thought-out dramaturgy.
- Using practical exercises, you will improve your personal impact, your argumentation skills, the effectiveness of your powers of persuasion and your rhetorical skills for different speech and discussion situations.
Methods
Trainer input, self-reflection, small group work, practical exercises, discussions, exchange of experiences, role plays, feedback.
Recommended for
The training is aimed at managers at all levels who want to significantly improve their powers of persuasion, their personal effectiveness and their rhetorical repertoire.
Further recommendations for "Rhetoric for managers"
Seminar evaluation for "Rhetoric for managers"







3734
Start dates and details

Tuesday, 08.07.2025
09:00 am - 5:00 pm
Wednesday, 09.07.2025
08:30 am - 4:30 pm
Monday, 18.08.2025
09:00 am - 5:00 pm
Tuesday, 19.08.2025
08:30 am - 4:30 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Wednesday, 03.09.2025
09:00 am - 5:00 pm
Thursday, 04.09.2025
08:30 am - 4:30 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Tuesday, 07.10.2025
09:00 am - 5:00 pm
Wednesday, 08.10.2025
08:30 am - 4:30 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Thursday, 04.12.2025
09:00 am - 5:00 pm
Friday, 05.12.2025
08:30 am - 4:30 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Monday, 26.01.2026
09:00 am - 5:00 pm
Tuesday, 27.01.2026
08:30 am - 4:30 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Wednesday, 25.02.2026
09:00 am - 5:00 pm
Thursday, 26.02.2026
08:30 am - 4:30 pm
Thursday, 26.03.2026
09:00 am - 5:00 pm
Friday, 27.03.2026
08:30 am - 4:30 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.