Persuading people and countering manipulation
Strengthen your communication skills in difficult situations
Contents
The basics of constructive argumentation
- Effective even in difficult situations: The basis of constructive argumentation.
- Change of perspective as the basis for successful argumentation.
- Distinguish between point of view and background interest.
- Use questions as a means of argumentation.
Gentle persuasion with the right questions
- Like Socrates: Setting and positioning new ideas and impulses.
- Pull strategy: Use Socratic questions to gently pull your counterpart over to your side.
- Socratic questioning as a tool for managing employees and customers.
- Respond correctly to pressure-inducing questioning techniques.
- Answer repetitive questions calmly and persistently.
- Counter leading questions and trick questions.
- Confident handling of the foot-in-the-door technique.
- Chain questions: How to break the chain of questions.
Recognize and fend off logical manipulation
- Respond confidently to ad hominem attacks.
- In case of whataboutism, put the discussion back in order.
- Prevent straw man arguments.
- Counter dam-breaking arguments by shifting the burden of proof.
- Resolving false dilemmas.
Recognize & fend off psychological manipulation
- Exposing psychological tricks, whether: Contrast, foot-in-the-door technique, unsolicited favor, anchor effect, framing and more.
- Defense against manipulation: Dealing confidently with psychological manipulation.
Learning environment
Your benefit
- You will learn to argue strongly—even in challenging conversations.
- You recognize logical manipulations and counter them constructively.
- You uncover psychological tricks in conversations and know how to counter them.
- You use targeted questioning techniques to reinforce your positions.
- You confidently handle high-pressure questioning techniques.
Methods
Joint analysis of short video clips showing argumentative discussions between well-known people from politics and business; tried-and-tested exercises in which argumentative discussions are conducted in various ways with different discussion partners; self-reflection and group discussion after each exercise; theory input.
Recommended for
Specialists and managers who want to argue confidently in any situation and improve their ability to defend against manipulation.
35000
- Customized training courses
- Direct application in practice
- Efficient use of time and resources
Further recommendations for "Persuading people and countering manipulation"
Further recommendations for "Persuading people and countering manipulation"
Start dates and details
Thursday, 21.05.2026
10:00 am - 6:00 pm
Friday, 22.05.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Tuesday, 16.06.2026
10:00 am - 6:00 pm
Wednesday, 17.06.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Thursday, 02.07.2026
10:00 am - 6:00 pm
Friday, 03.07.2026
09:00 am - 5:00 pm
Thursday, 17.09.2026
10:00 am - 6:00 pm
Friday, 18.09.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Monday, 09.11.2026
10:00 am - 6:00 pm
Tuesday, 10.11.2026
09:00 am - 5:00 pm
You will find the event hotel here at least 6 months before the start of the event. As soon as the event hotel has been confirmed, we will inform the registered participants by e-mail. The event hotel is located within a radius of approx. 25 km from Cologne or Düsseldorf main station.

Thursday, 12.11.2026
10:00 am - 6:00 pm
Friday, 13.11.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Monday, 23.11.2026
10:00 am - 6:00 pm
Tuesday, 24.11.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Monday, 01.02.2027
10:00 am - 6:00 pm
Tuesday, 02.02.2027
09:00 am - 5:00 pm
Monday, 01.03.2027
10:00 am - 6:00 pm
Tuesday, 02.03.2027
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.