Persuading people and countering manipulation
Strengthen your communication skills in difficult situations
Contents
The basics of constructive argumentation
- Effective even in difficult situations: The basis of constructive argumentation.
- Change of perspective as the basis for successful argumentation.
- Distinguish between point of view and background interest.
- Use questions as a means of argumentation.
Gentle persuasion with the right questions
- Like Socrates: Setting and positioning new ideas and impulses.
- Pull strategy: Use Socratic questions to gently pull your counterpart over to your side.
- Socratic questioning as a tool for managing employees and customers.
- Respond correctly to pressure-inducing questioning techniques.
- Answer repetitive questions calmly and persistently.
- Counter leading questions and trick questions.
- Confident handling of the foot-in-the-door technique.
- Chain questions: How to break the chain of questions.
Recognize and fend off logical manipulation
- Respond confidently to ad hominem attacks.
- In case of whataboutism, put the discussion back in order.
- Prevent straw man arguments.
- Counter dam-breaking arguments by shifting the burden of proof.
- Resolving false dilemmas.
Recognize & fend off psychological manipulation
- Exposing psychological tricks, whether: Contrast, foot-in-the-door technique, unsolicited favor, anchor effect, framing and more.
- Defense against manipulation: Dealing confidently with psychological manipulation.
Learning environment
Your benefit
- You will learn to argue strongly—even in challenging conversations.
- You recognize logical manipulations and counter them constructively.
- You uncover psychological tricks in conversations and know how to counter them.
- You use targeted questioning techniques to reinforce your positions.
- You confidently handle high-pressure questioning techniques.
Methods
Joint analysis of short video clips showing argumentative discussions between well-known people from politics and business; tried-and-tested exercises in which argumentative discussions are conducted in various ways with different discussion partners; self-reflection and group discussion after each exercise; theory input.
Recommended for
Specialists and managers who want to argue confidently in any situation and improve their ability to defend against manipulation.
Questions about the seminar content
Conviction is often born not from more arguments, but from better questions. That’s why this training will teach you how to use targeted questioning techniques to broaden perspectives, reveal interests, and guide your conversation partner’s thinking. This approach makes you seem less preachy and is more likely to elicit genuine agreement, especially in leadership situations, decision-making processes, or client meetings.
Many weak arguments appear strong because they exploit psychological effects, such as oversimplification, repetition, framing, or the perception that there are no alternatives. To recognize these patterns immediately, training will teach you how to respond effectively to superficial impressions. This will help you base your decisions and discussions more firmly on facts, interests, and sound reasoning.
If your point of view is misrepresented, you should first point out the distortion and then calmly return to your original statement. This training you to recognize straw man arguments and confidently refute them. This helps you avoid getting sidetracked by irrelevant discussions and strengthens your ability to stay focused on your actual message with clarity and persistence.
Trick questions often put you on the spot, because any off-the-cuff response can come across as unfavorable. In this training, you’ll practice recognizing such questions, quickly defusing them, and then asking your own steering questions. This will buy you time, keep you in control, and allow you to steer the conversation in a constructive direction.
Confidence comes from recognition, practice, and reflection. The training tried-and-true exercises, group discussions, and analysis of real-life conversation scenarios. This not only helps you develop knowledge about reasoning and defending against manipulation, but also trains you to respond effectively in the moment. This strengthens your presence, your clarity, and your ability to exert a constructive influence even in challenging professional situations.
35000
- Customized training courses
- Direct application in practice
- Efficient use of time and resources
Further recommendations for "Persuading people and countering manipulation"
Start dates and details

Thursday, 17.09.2026
10:00 am - 6:00 pm
Friday, 18.09.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Thursday, 12.11.2026
10:00 am - 6:00 pm
Friday, 13.11.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Monday, 23.11.2026
10:00 am - 6:00 pm
Tuesday, 24.11.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Monday, 01.03.2027
10:00 am - 6:00 pm
Tuesday, 02.03.2027
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.