Practical workshop: Targeted optimization of communication
The best models and methods for your challenge!
Contents
In the workshop, participants' questions are addressed individually and theoretical input on models and methods is provided by thetrainer .
The following list is a selection of possible topics. The actual agenda will be based on the needs of the participants.
Diagnostics
- Effect on others and first impression.
- Evaluation of relationships and own performance using the scale question plus factual technique.
- Analyze your own attitudes towards others and change them if helpful.
- Professional appearance as a speaker (on the phone, in presence, online).
- Stay calm and positive before presentations.
- Structure for expressive speeches.
- Pyramidal communication: formulate contributions briefly and concisely.
- Winning people over: How you can win sympathy.
Convincing in dialog
- Building relationships in a short time with the BASF method.
- Metacommunication: agreeing rules for dealing with each other.
- What makes a good listener: Acknowledging and paraphrasing.
- Accepting and giving feedback with the 3W technique.
- Taking on perspectives: using circular questions effectively and role reversal.
- Asking effective questions to encourage others to reflect.
Effective moderation
- For good cooperation: Creating rules in the group with paradoxical communication.
- Conduct successful group meetings: Applying the ZAPPP facilitation technique.
- Negotiate successfully.
- The influence of individual relationship building as the basis for successful negotiations.
- Dealing with resistance: leave it, change it or love it.
- Application of the HARVARD concept in negotiations.
- Dealing confidently with unfair strategies.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You will receive personalized feedback and tips on how to optimize your communication.
- You develop customized solutions for communication challenges in your professional environment.
- You will benefit from lasting learning success thanks to practice-oriented exercises and the workshop-style training.
- You will learn about relevant models from communication science and psychology.
- You will develop your conversation and communication skills in a targeted manner.
Methods
Workshop with the opportunity to contribute your own topics, trainer input, group and individual work, getting to know different models, analyzing your own behavior in complex situations, intensive exercise sequences, and simulating situations contributed by participants.
Recommended for
Specialists and managers who want to develop suitable solutions for their individual communication challenges and thus expand their conversation and communication skills.
Questions about the seminar content
In their day-to-day work, professionals and managers often have to defend their positions, explain decisions, or address criticism. This can quickly lead to concerns about communicating either too directly or too vaguely. Through the workshop’s practical exercises focused on real-life conversation scenarios, you’ll learn to be more aware of the impact you make and to structure your messages more clearly. You’ll develop a better sense of how to express yourself in a way that’s engaging without unnecessarily straining relationships. Personal feedback will help you further develop your own communication style in a targeted way.
When comments in meetings are overlooked, misunderstood, or become too lengthy, it’s often not due to the content, but rather to structure, timing, and personal delivery. In this workshop, you’ll learn to structure your statements more precisely and organize your thoughts in a way that’s easier to understand. Working on clear, audience-appropriate communication is particularly helpful. This will allow you to articulate your position more clearly in meetings and present your professional perspectives more persuasively.
Emotional conversations require calmness, clarity, and a keen sense of the right moment. Using examples from the workplace, this workshop will help you reflect on your own behavior in tense situations and try out new ways of responding. You’ll discover which conversation strategies help you remain capable of taking action, even under pressure. This will help you feel more confident when faced with resistance, anger, or uncertainty.
A professional demeanor depends heavily on how clearly you speak, how consciously you manage the impression you make, and how engagingly you communicate. Especially in hybrid work environments, face-to-face conversations, phone calls, and online formats differ significantly. Targeted feedback reveals the signals you’re sending and how you come across to others. Through specific practice exercises in the workshop, you can improve your demeanor across different communication channels and gain more confidence.
Professionals and managers are often tasked with leading groups through discussions, decision-making, or voting. In this workshop, you’ll learn facilitation techniques that will help you organize contributions, encourage participation, and steer conversations toward specific goals. The focus is on making meetings more structured and improving collaboration during discussions. This will help you run more productive meetings and better incorporate different perspectives.
- Customized training courses
- Direct application in practice
- Efficient use of time and resources
Further recommendations for "Practical workshop: Optimizing communication in a targeted manner"
Start dates and details

Wednesday, 02.09.2026
09:00 am - 6:00 pm
Thursday, 03.09.2026
09:00 am - 4:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Monday, 12.10.2026
09:00 am - 6:00 pm
Tuesday, 13.10.2026
09:00 am - 4:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Wednesday, 04.11.2026
09:00 am - 6:00 pm
Thursday, 05.11.2026
09:00 am - 4:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Tuesday, 08.12.2026
09:00 am - 6:00 pm
Wednesday, 09.12.2026
09:00 am - 4:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Monday, 01.02.2027
09:00 am - 6:00 pm
Tuesday, 02.02.2027
09:00 am - 4:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Thursday, 18.03.2027
09:00 am - 6:00 pm
Friday, 19.03.2027
09:00 am - 4:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.