Exerting influence: the best strategies for more persuasiveness

Often, professional expertise alone is not enough to get others to support an idea. What matters is whether your message is clear, whether it aligns with others’ interests, and whether you come across as credible. In this training, you’ll explore how influence can be built even without formal authority. This will help you better recognize which arguments are effective in a given situation, when relationship-building is more important, and how to frame your messages so they’re more likely to be heard in your day-to-day work.

Effective leadership requires direction, even when you don’t have disciplinary authority. To achieve this, you need clarity about your goals, a good sense of the situation, and a way of speaking that comes across as engaging. This training you recognize your own patterns and use your communication more effectively. Through exercises and feedback, you can assess how your messages are received by others and identify areas where you can be even clearer.

People don’t make decisions based solely on facts. Trust, personal experiences, understanding of roles, time pressure, and unspoken interests also influence whether an argument is accepted. This is precisely where the study of influence comes into play. In training, you’ll learn to approach conversations with greater awareness—not just in terms of content, but also strategically and interpersonally. This will help you better combine your professional expertise with persuasive impact.

Projects often involve reconciling differing interests. If you push too hard, you’ll quickly encounter resistance. If you’re too reserved, you’ll easily be overlooked. The seminar’s content will help you find the right balance. You’ll reflect on your own demeanor, practice effective communication, and learn how position without straining the collaboration.

First, it’s worth taking a closer look at the reasons behind the resistance. Sometimes there’s a lack of information, sometimes people have had bad experiences in the past, and sometimes there are differing views on a goal. Instead of immediately trying to make a stronger case, it can be more helpful to ask questions and take the other person’s perspective seriously. This training provides practical strategies to help you better understand these obstacles and continue conversations in a more constructive way.