Training
New
This training is held in German.
SEO and UX writing go hand in hand, because only through their close connection can content be created that inspires both search engines and users . Together, they create an optimal experience that perfectly combines visibility and user-friendliness.
In this training course, you will learn how SEO and UX writing complement each other effectively. Content is optimized for both search engines and users - with a clear structure, understandable language and sensible keyword usage. Practical examples, live analyses and checklists ensure direct transfer to your everyday work.
Contents
SEO vs. UX writing - friend or foe?
- Definition & differences.
- Where SEO and UX writing contradict each other.
- Why UX writing is essential for SEO.
SEO Writing: What Google needs
- Overview of ranking factors: Keywords, E-A-T, Core Web Vitals.
- Keyword strategy & search intent: How users & Google interpret texts.
- Content structure & scannability: paragraphs, lists, H tags, meta tags.
UX Writing: How users think & decide
- Why clarity directly improves SEO (dwell time, CTR, bounce rate).
- Principles of UX writing: clarity, brevity, consistency, context.
- Microcopy, CTA buttons, menus, error messages - all UX, but SEO-relevant.
The synergy of SEO & UX writing
- Structure & readability: bullet points, short sentences, active language.
- SEO without keyword stuffing: natural integration, NLP-optimized formulations.
- How Google rewards good UX writing (Core Web Vitals & Helpful Content Update).
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
After training ...
- you know how SEO and UX writing work together - instead of getting in each other's way.
- you can write texts that users and Google like.
- you will be able to create clear, structured and search engine-friendly content.
- you will recognize which UX elements strengthen SEO - from microcopy to menu navigation.
- you optimize your content with checklists, live analyses & tests - practical and effective.
Methods
Input from:the trainer, best practice examples, visualization of good and bad examples, feedback and suggestions for improvement, discussion, exchange of experiences, Q&A.
Depending on the trainer , the following tools are used in the training event : ChatGPT, Perplexity, Gemini.
Recommended for
- UX Writer:inside
- UI/UX designers
- product managers
- SEO Manager:inside
- Content Marketer
- Copywriters & copywriters
Further recommendations for "SEO & UX Writing: the secret ingredient for top rankings and user retention"
Joint online training
Start dates and details
11.02.2026
Live-Online
Booking number:
42080
€ 490,- plus VAT.
€ 583.10 incl. VAT.
Course
zoom
Days & Times
4 hours
Limited number of participants
Wednesday, 11.02.2026
09:00 am - 1:00 pm
15.04.2026
Live-Online
Booking number:
42080
€ 490,- plus VAT.
€ 583.10 incl. VAT.
Course
zoom
Days & Times
4 hours
Limited number of participants
Wednesday, 15.04.2026
1:00 pm - 5:00 pm
09.06.2026
Live-Online
Booking number:
42080
€ 490,- plus VAT.
€ 583.10 incl. VAT.
Course
zoom
Days & Times
4 hours
Limited number of participants
Tuesday, 09.06.2026
09:00 am - 1:00 pm
Booking number:
42080
€ 490,- plus VAT.
€ 583.10 incl. VAT.
Details
4 hours
Limited number of participants
Booking number:
42080
€ 490,- plus VAT.
€ 583.10 incl. VAT.
Details
4 hours
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
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