SEO & UX writing: the secret ingredient for top rankings and user retention
How to create content that users and search engines love
4.9
Contents
SEO vs. UX writing - friend or foe?
- Definition & differences.
- Where SEO and UX writing contradict each other.
- Why UX writing is essential for SEO.
SEO Writing: What Google needs
- Overview of ranking factors: Keywords, E-A-T, Core Web Vitals.
- Keyword strategy & search intent: How users & Google interpret texts.
- Content structure & scannability: paragraphs, lists, H tags, meta tags.
UX Writing: How users think & decide
- Why clarity directly improves SEO (dwell time, CTR, bounce rate).
- Principles of UX writing: clarity, brevity, consistency, context.
- Microcopy, CTA buttons, menus, error messages - all UX, but SEO-relevant.
The synergy of SEO & UX writing
- Structure & readability: bullet points, short sentences, active language.
- SEO without keyword stuffing: natural integration, NLP-optimized formulations.
- How Google rewards good UX writing (Core Web Vitals & Helpful Content Update).
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
After training ...
- you know how SEO and UX writing work together - instead of getting in each other's way.
- you can write texts that users and Google like.
- you will be able to create clear, structured and search engine-friendly content.
- you will recognize which UX elements strengthen SEO - from microcopy to menu navigation.
- you optimize your content with checklists, live analyses & tests - practical and effective.
Methods
Input from:the trainer, best practice examples, visualization of good and bad examples, feedback and suggestions for improvement, discussion, exchange of experiences, Q&A.
Depending on the trainer , the following tools are used in the training event : ChatGPT, Perplexity, Gemini.
Recommended for
- UX Writer:inside
- UI/UX designers
- product managers
- SEO Manager:inside
- Content Marketer
- Copywriters & copywriters
Further recommendations for "SEO & UX Writing: the secret ingredient for top rankings and user retention"
Ratings and feedback from our participants
Start dates and details
Wednesday, 15.04.2026
1:00 pm - 5:00 pm
Tuesday, 09.06.2026
09:00 am - 1:00 pm
Monday, 02.11.2026
1:00 pm - 5:00 pm
Thursday, 18.02.2027
1:00 pm - 5:00 pm
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