Diversity, inclusion & purpose in employer branding & recruiting

Diversity

• Recruiting and working with diverse teams as a competitive advantage.
• Diversity in terms of origin, gender, age or ethnicity as a factor influencing employee satisfaction and loyalty as well as employee recruitment.
• The importance of internal and external communication on diversity and inclusion.
• The relevance of strategic and holistic diversity & inclusion management.

Inclusion

• The (pro)active involvement of a wide range of employees, specialists and managers as a competitive advantage.
• The connection between inclusion and diversity as the basis of an attractive employer brand. But also employee satisfaction and employee retention and recruitment.
• The importance of inclusion as a success factor for HR, recruiting and personnel marketing, among others.

Purpose

• As an employer, communicate to employees the (social) added value of their work, their workplace and their employer.
• The raison d'être and right to exist of employers and companies from the perspective of society and employees.
• Purpose as the economic, ecological and/or social responsibility of companies.
• The harmony of responsible action and economic goals as a competitive advantage.

Diversity, Inclusion & Purpose

• As success factors on the labor market, particularly in view of demographic trends, skills shortages and the labor market.
• As influencing factors with regard to employee recruitment, employee satisfaction and employee retention.
• As a sign of an attractive employer brand and a positive corporate image.