Contents
From sales person to manager - what is changing?
- Different role requirements in sales and management.
- Redistribute priorities.
- Control your own "sales awareness".
- Develop role awareness and understanding.
- Dealing with the "colleagues".
- From the "rowing bench" to the "steering tiller".
Implementation in practice
- Redefining the work process.
- Setting priorities - the Eisenhower principle in leadership.
- Check your own communication.
- From "selling" to "leading".
- Establish communication and rapport with your own sales persons.
- The "inaugural speech".
- Individual discussions with employees.
The basics of motivation
- What drives you?
- What motivates your sales persons?
- Does the manager have to be THE motivator?
- Benefits and limitations of incentive systems.
Developing your own management style
- Which style suits me?
- What type of leader am I?
Managing office and field staff
- Recognize and record similarities and differences.
- Situational leadership of your sales teams.
- Employee classification - how much leadership does your employee need?
The first 100 days - what tactical mistakes should be avoided?
- Recognize and address difficult situations.
- Dealing with resistance and difficult employees.
- Dealing with criticism.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
You will learn how to
- Gain confidence in dealing with the new role as a supervisor,
- how to communicate effectively with colleagues, employees and superiors in the first 100 days (and beyond),
- Motivate your sales persons ,
- Develop your individual management style,
- deal with difficult personalities from your internal and external sales teams,
- manage difficult situations in a goal-oriented and consistent manner and
- tactical mistakes to avoid in your first 100 days as a sales or marketing manager.
Confident in your role as a leader right from the start
Methods
Practice-oriented trainer input, interactive topic development, individual and group work, moderated experience reports, tried and tested interaction exercises and discussions.
Recommended for
Junior sales and marketing managers who have just taken on management tasks or who want to prepare for a management role in sales or marketing.
Further recommendations for "First-time supervisor in sales"
Attendees comments
"I particularly liked the good, constructive exchange between the trainer and participants. I felt that I was in good hands and well informed."

"I particularly liked the small group and the openness of everyone."

Seminar evaluation for "First-time supervisor in sales"







7348
32864
Start dates and details
Wednesday, 25.06.2025
09:00 am - 5:00 pm
Thursday, 26.06.2025
09:00 am - 5:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Monday, 01.09.2025
09:00 am - 5:00 pm
Tuesday, 02.09.2025
09:00 am - 5:00 pm
Tuesday, 25.11.2025
09:00 am - 5:00 pm
Wednesday, 26.11.2025
09:00 am - 5:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Wednesday, 04.03.2026
09:00 am - 5:00 pm
Thursday, 05.03.2026
09:00 am - 5:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.