supervisor in sales for the first time

Confident and convincing in the new leadership role

This training is held in German.
In your new position as a manager in sales or distribution, you are faced with new tasks that require different behaviors and involve demanding challenges. You are required to develop the right level of closeness and distance towards your employees. Learn how to deal with different expectations while leading in a clear and motivating manner and set the course for a successful start to your first management position in sales or distribution.

Contents

From sales person to manager - what is changing?

  • Different role requirements in sales and management.
  • Redistribute priorities.
  • Control your own "sales awareness".
  • Develop role awareness and understanding.
  • Dealing with the "colleagues".
  • From the "rowing bench" to the "steering tiller".

Implementation in practice

  • Redefining the work process.
  • Setting priorities - the Eisenhower principle in leadership.
  • Check your own communication.
  • From "selling" to "leading".
  • Establish communication and rapport with your own sales persons.
  • The "inaugural speech".
  • Individual discussions with employees.

The basics of motivation

  • What drives you?
  • What motivates your sales persons?
  • Does the manager have to be THE motivator?
  • Benefits and limitations of incentive systems.

Developing your own management style

  • Which style suits me?
  • What type of leader am I?

Managing office and field staff

  • Recognize and record similarities and differences.
  • Situational leadership of your sales teams.
  • Employee classification - how much leadership does your employee need?

The first 100 days - what tactical mistakes should be avoided?

  • Recognize and address difficult situations.
  • Dealing with resistance and difficult employees.
  • Dealing with criticism.

Learning environment

In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.

Your benefit

You will learn how to

  • Gain confidence in dealing with the new role as a supervisor,
  • how to communicate effectively with colleagues, employees and superiors in the first 100 days (and beyond),
  • Motivate your sales persons ,
  • Develop your individual management style,
  • deal with difficult personalities from your internal and external sales teams,
  • manage difficult situations in a goal-oriented and consistent manner and
  • tactical mistakes to avoid in your first 100 days as a sales or marketing manager.

Confident in your role as a leader right from the start

Methods

Practice-oriented trainer input, interactive topic development, individual and group work, moderated experience reports, tried and tested interaction exercises and discussions.

Recommended for

Junior sales and marketing managers who have just taken on management tasks or who want to prepare for a management role in sales or marketing.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

Read more

Further recommendations for "First-time supervisor in sales"

Attendees comments

"I particularly liked the good, constructive exchange between the trainer and participants. I felt that I was in good hands and well informed."

Jasmin Greilich
Kabeltec GmbH

"I particularly liked the small group and the openness of everyone."

Tristan Brüggemann
Varmeco

Seminar evaluation for "First-time supervisor in sales"

4.6 from 5
with 243 reviews
training content:
4.6
Content comprehensibility:
4.8
Practical relevance:
4.4
Trainer expertise:
4.9
Participant orientation:
4.7
Method variety:
4.6
View into the product

Here you can get impressions of the training as well as information about the training topic.

Articles, interviews or whitepapers on the topic

Take the lead!
9 tips for prospective sales managers

Whitepaper: 9 tips for prospective sales managersWith the whitepaper "Team leadership and management in sales: 9 tips for prospective managers" you will find it easier to change roles from sales employee to manager. As a manager in sales, it is your job to make your sales team successful, create balance in the team and reduce errors. Prepare yourself for your new leadership role in the best possible way.

Download whitepaper free of charge

Articles, interviews or whitepapers on the topic

Take the lead!
9 tips for prospective sales managers

Whitepaper: 9 tips for prospective sales managersWith the whitepaper "Team leadership and management in sales: 9 tips for prospective managers" you will find it easier to change roles from sales employee to manager. As a manager in sales, it is your job to make your sales team successful, create balance in the team and reduce errors. Prepare yourself for your new leadership role in the best possible way.

Download whitepaper free of charge

On-site training together
Booking number
7348
€ 1.590,- plus VAT
2 days
in 3 locations
3 Events
German
In-person trainings
Joint online training
Booking number
32864
€ 1.590,- plus VAT
2 days
Online
on 01.09.2025
German
Live online events
Train several employees internally
Pricing upon request
  • Customized training courses according to your needs
  • Directly at your premises or online
  • Cost advantage from 5 participants
  • We contact you within 24 hours (Mon-Fri)
2 days
In-person or Online

Transfer Coaching

Book 2 hours of individual coaching with your trainer.More info

€ 390,-excl. VAT

This training is available as part of course:

certified sales manager / Sales Manager

Start dates and details

  Select time period
0 events
25.06.2025
Stuttgart
Booking number: 7348
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Venue
Holiday Inn
Holiday Inn
Mittlerer Pfad 25-27, 70499 Stuttgart
Room rate: € 128,31 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
2 days
Limited number of participants

Wednesday, 25.06.2025

09:00 am - 5:00 pm

Thursday, 26.06.2025

09:00 am - 5:00 pm

Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
01.09.2025
Live-Online
Booking number: 32864
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
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Technical notes
We use various software to conduct our online events.
Days & Times
2 days
Limited number of participants

Monday, 01.09.2025

09:00 am - 5:00 pm

Tuesday, 02.09.2025

09:00 am - 5:00 pm

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
25.11.2025
Hamburg
Booking number: 7348
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Venue
Arcotel Rubin
Arcotel Rubin
Steindamm 63, 20099 Hamburg
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
2 days
Limited number of participants

Tuesday, 25.11.2025

09:00 am - 5:00 pm

Wednesday, 26.11.2025

09:00 am - 5:00 pm

Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
04.03.2026
Munich
Booking number: 7348
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Venue
Holiday Inn Unterhaching
Holiday Inn Unterhaching
Inselkammerstraße 7-9, 82008 Munich
Room rate: € 128,39 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
2 days
Limited number of participants

Wednesday, 04.03.2026

09:00 am - 5:00 pm

Thursday, 05.03.2026

09:00 am - 5:00 pm

Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Sufficient places are still free.
Don't wait too long to book.
Fully booked.
Training is guaranteed to take place
Booking number: 7348
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Details
2 days
Limited number of participants
Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number: 32864
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Details
2 days
Limited number of participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Book later
You are welcome to make a non-binding advance reservation.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Also bookable as in-house training
demand-oriented adaptations possible
on-site or live online for multiple employees
save time and traveling expenses
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