Personnel marketing in practice

The parameters of personnel marketing

• Personnel requirements, labor market and available resources.

Analyze your own starting position

• Define target groups for company-specific personnel marketing.
• Estimate personnel requirements.
• Company-specific objectives for personnel marketing.
• Competitive analysis.
• Useful market data - where can I find it?

Employer branding

• Benefits of a strong employer brand.
• Requirements and methods for developing your own employer brand.
• From employer promise to employer brand campaign.

The personnel marketing strategy

• Addressing and attracting the right employees.

Excursus: The personnel marketing agency

• Finding the right agency and the path to a successful partnership.

Personnel marketing measures

• Interaction of image advertising and job advertisements.
• From job advertisements to social media communities: using the right media efficiently.
• Online communication with your own career website, online advertising, job boards and social media.
• Offline communication with newspapers, magazines, out-of-home media and events.
• Employer seals, rankings and competitions.
• Employer PR: Using public relations for personnel marketing.

Personnel marketing controlling

• Key figures for personnel marketing.
• Budget planning and performance review.
• Methods for continuous improvement.