Contents
The parameters of personnel marketing
- Personnel requirements, labor market and available resources.
Analyze your own starting position
- Define target groups for your personnel marketing.
- Estimate personnel requirements.
- Company-specific objectives for personnel marketing.
- Competitive analysis.
- Useful market data - where can I find it?
Employer branding
- Benefits of a strong employer brand.
- Requirements and methods for developing your own employer brand.
- From employer promise to employer brand campaign.
The personnel marketing strategy
- Addressing and attracting the right Employees.
Excursus: The personnel marketing agency
- Finding the right agency and the path to a successful partnership.
Personnel marketing measures
- Interaction of image advertising and job advertisements.
- From job advertisements to social media communities: using the right media efficiently.
- Online communication with your own career website, online advertising, job boards and social media.
- Offline communication with newspapers, magazines, out-of-home media and events.
- Employer seals, rankings and competitions.
- Employer PR: Using public relations for personnel marketing.
Personnel marketing controlling
- Key figures for personnel marketing.
- Budget planning and performance review.
- Methods for continuous improvement.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You will learn how to analyze your company's situation in the job market and develop a suitable personnel marketing strategy.
- You will learn how to build and expand an employer brand.
- You will receive practical tips on how to reach and convince your target groups.
- You will receive a tried-and-tested overview of key figures that you can use to measure the success of your measures.
- Numerous practical examples will help you recognize opportunities and pitfalls when using personnel marketing instruments.
- In practical exercises you will prepare the next steps for your own personnel marketing.
- The training provides an opportunity to exchange experiences with other participants.
- You benefit from the many years of experience of the trainer, who will also answer your individual questions.
- You will receive checklists and other tools to help you implement what you have learned in your company.
Methods
Short presentations, case studies, individual and small group work, specific tips on your questions, checklists and work aids.
Recommended for
The training is suitable for specialists and managers who would like to gain an initial overview of the topic of personnel marketing in a basic seminar.
Further recommendations for "Personnel marketing in practice"
Attendees comments
"Thank you very much! Super training with very good content!"

"The participants and their situation were dealt with well. It was a successful all-round success."

"Very competent lecturer, great catering, super Haufe team on site."

"Professional preparation of the seminar documents, good support and high quality accommodation."

"Very interesting training, professional lecturer with a lot of experience and good time allocation of the online training."

Seminar evaluation for "Personnel marketing in practice"







7579
Start dates and details

Tuesday, 08.07.2025
09:30 am - 5:30 pm
Wednesday, 09.07.2025
09:00 am - 4:30 pm
Tuesday, 23.09.2025
09:30 am - 5:30 pm
Wednesday, 24.09.2025
09:00 am - 4:30 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Wednesday, 03.12.2025
09:30 am - 5:30 pm
Thursday, 04.12.2025
09:00 am - 4:30 pm
Thursday, 12.03.2026
09:30 am - 5:30 pm
Friday, 13.03.2026
09:00 am - 4:30 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.