Personnel marketing in practice

How to win the race for the best Employees

This training is held in German.
In this basic seminar, you will learn how to successfully position your company in the job market in order to efficiently attract the right Employees . Develop your individual personnel marketing strategy - from personnel planning to the receipt of applications. Find out how you can secure the number of suitable applicants in your company with a strong employer brand and which offline and online communication channels you can use to reach them. Create the foundation for your professional personnel marketing.

Contents

The parameters of personnel marketing

  • Personnel requirements, labor market and available resources.

Analyze your own starting position

  • Define target groups for your personnel marketing.
  • Estimate personnel requirements.
  • Company-specific objectives for personnel marketing.
  • Competitive analysis.
  • Useful market data - where can I find it?

Employer branding

  • Benefits of a strong employer brand.
  • Requirements and methods for developing your own employer brand.
  • From employer promise to employer brand campaign.

The personnel marketing strategy

  • Addressing and attracting the right Employees.

Excursus: The personnel marketing agency

  • Finding the right agency and the path to a successful partnership.

Personnel marketing measures

  • Interaction of image advertising and job advertisements.
  • From job advertisements to social media communities: using the right media efficiently.
  • Online communication with your own career website, online advertising, job boards and social media.
  • Offline communication with newspapers, magazines, out-of-home media and events.
  • Employer seals, rankings and competitions.
  • Employer PR: Using public relations for personnel marketing.

Personnel marketing controlling

  • Key figures for personnel marketing.
  • Budget planning and performance review.
  • Methods for continuous improvement.

Learning environment

In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.

Your benefit

  • You will learn how to analyze your company's situation in the job market and develop a suitable personnel marketing strategy.
  • You will learn how to build and expand an employer brand.
  • You will receive practical tips on how to reach and convince your target groups.
  • You will receive a tried-and-tested overview of key figures that you can use to measure the success of your measures.
  • Numerous practical examples will help you recognize opportunities and pitfalls when using personnel marketing instruments.
  • In practical exercises you will prepare the next steps for your own personnel marketing.
  • The training provides an opportunity to exchange experiences with other participants.
  • You benefit from the many years of experience of the trainer, who will also answer your individual questions.
  • You will receive checklists and other tools to help you implement what you have learned in your company.

Methods

Short presentations, case studies, individual and small group work, specific tips on your questions, checklists and work aids.

Recommended for

The training is suitable for specialists and managers who would like to gain an initial overview of the topic of personnel marketing in a basic seminar.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

Read more

Further recommendations for "Personnel marketing in practice"

Attendees comments

"Thank you very much! Super training with very good content!"

Carolin Hotz
Stuttgarter Straßenbahnen AG, Stuttgart

"The participants and their situation were dealt with well. It was a successful all-round success."

Theresa Plaggemeier
EDEKA Minden-Hannover Zentralverwaltungesellschaft mbH, Minden

"Very competent lecturer, great catering, super Haufe team on site."

Corina Zwoch
Kreissparkasse Munich Starnberg Ebersberg

"Professional preparation of the seminar documents, good support and high quality accommodation."

Verena Urbanyi
International Federation

"Very interesting training, professional lecturer with a lot of experience and good time allocation of the online training."

Vera Dressel
participant Live-Online-Training

Seminar evaluation for "Personnel marketing in practice"

4.5 from 5
with 239 reviews
training content:
4.3
Content comprehensibility:
4.7
Practical relevance:
4.3
Trainer expertise:
4.7
Participant orientation:
4.6
Method variety:
4.4
View into the product

Here you can get impressions of the training as well as information about the training topic.

Articles, interviews or whitepapers on the topic

Personnel marketing: Learning from product marketing experience

Can HR marketing learn anything from product marketing? No, say some, because product marketing and HR marketing are too different. Possibly yes, say others, because product marketing is at least the discipline with the longer experience. In addition, product marketing has already made the transition from a seller's to a buyer's market. Personnel marketing, on the other hand, is still in the middle [...]

Learn more here

Articles, interviews or whitepapers on the topic

Personnel marketing: Learning from product marketing experience

Can HR marketing learn anything from product marketing? No, say some, because product marketing and HR marketing are too different. Possibly yes, say others, because product marketing is at least the discipline with the longer experience. In addition, product marketing has already made the transition from a seller's to a buyer's market. Personnel marketing, on the other hand, is still in the middle [...]

Learn more here

On-site training together
Booking number
7579
€ 1.440,- plus VAT
2 days
in 2 locations
2 Events
German
In-person trainings
Joint online training
Booking number
33635
€ 1.440,- plus VAT
2 days
Online
2 Events
German
Live online events
Train several employees internally
Pricing upon request
  • Customized training courses according to your needs
  • Directly at your premises or online
  • Cost advantage from 5 participants
  • We contact you within 24 hours (Mon-Fri)
2 days
In-person or Online

This training is available as part of course:

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Start dates and details

  Select time period
0 events
08.07.2025
Live-Online
Booking number: 33635
€ 1.440,- plus VAT.
€ 1,713.60 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
2 days
Limited number of participants

Tuesday, 08.07.2025

09:30 am - 5:30 pm

Wednesday, 09.07.2025

09:00 am - 4:30 pm

23.09.2025
Cologne
Booking number: 7579
€ 1.440,- plus VAT.
€ 1,713.60 incl. VAT.
Venue
Best Western Plus Hotel Köln City
Best Western Plus Hotel Cologne City
Innere Kanalstraße 15, 50823 Cologne
Room rate: € 133,81 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
2 days
Limited number of participants

Tuesday, 23.09.2025

09:30 am - 5:30 pm

Wednesday, 24.09.2025

09:00 am - 4:30 pm

Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
03.12.2025
Live-Online
Booking number: 33635
€ 1.440,- plus VAT.
€ 1,713.60 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
2 days
Limited number of participants

Wednesday, 03.12.2025

09:30 am - 5:30 pm

Thursday, 04.12.2025

09:00 am - 4:30 pm

12.03.2026
Munich
Booking number: 7579
€ 1.440,- plus VAT.
€ 1,713.60 incl. VAT.
Venue
Steigenberger Hotel München
Steigenberger Hotel Munich
Berliner Straße 85, 80805 Munich
Room rate: € 156,90 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
2 days
Limited number of participants

Thursday, 12.03.2026

09:30 am - 5:30 pm

Friday, 13.03.2026

09:00 am - 4:30 pm

Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Sufficient places are still free.
Don't wait too long to book.
Fully booked.
Booking number: 7579
€ 1.440,- plus VAT.
€ 1,713.60 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Booking number: 33635
€ 1.440,- plus VAT.
€ 1,713.60 incl. VAT.
Details
2 days
Limited number of participants
Book later
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