Contents
Understanding the "Candidate Journey"
- The application process candidates.
Effects and impacts
- The largest German candidate experience study in a compact overview.
What applicants want
- applicants ' expectations of employers in the context of job searches and applications.
Examine touchpoints
- Analysis of points of contact between employer brand and applicants.
Ideas and best practices
- Useful and instructive examples of positive and negative applicants.
The role of technology
- Mobile recruiting and online experiences.
User Design
- Designing efficient application processes from the target group's perspective.
- Adaptation of methods from user design for applicant-oriented touchpoints.
Candidate experience management: successfully launching projects
- Set up the topic correctly internally? What steps are involved?
- Involvement of specialist departments and other stakeholders.
Measure and optimize candidate experience
- Qualitative and quantitative measurement methods.
Employer brand and candidate experience
- Credible and tangible: Employer brand in operational recruitment.
Particularly important touchpoints under the CandEx magnifying glass
- Job advertisements, career website, applicant management system, interviews and career fairs.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- Practical transfer of the candidate experience concept to recruiting processes.
- Understanding the requirements of applicants for recruiting companies based on the extensive Candidate Experience Study.
- methods to capture and gradually optimize the applicants ' experiences.
- Get feedback from colleagues on the career website.
- Learn how even small changes can have a positive impact on the candidate experience of applicants .
Methods
Short presentations, moderation, small group work, practical exercises, collegial touchpoint analysis with feedback on your own career website.
Recommended for
employees and managers from the HR and recruiting sector, recruiters, employer brand managers.
Further recommendations for "Candidate experience in recruiting: EVERY applicant contact counts!"
2266
Start dates and details
Monday, 17.11.2025
09:00 am - 5:00 pm
Tuesday, 18.11.2025
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Monday, 02.03.2026
09:00 am - 5:00 pm
Tuesday, 03.03.2026
09:00 am - 5:00 pm
Thursday, 21.05.2026
09:00 am - 5:00 pm
Friday, 22.05.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Monday, 21.09.2026
09:00 am - 5:00 pm
Tuesday, 22.09.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.