Webinar
This webinar is held in German.
B2B communication in particular is sometimes communicated with little courage to be creative. But B2B decisiondecision makers are people too. It's about getting their attention, convincing them not only rationally but also emotionally, and packaging even dry topics in an entertaining way. This training training course shows you how to design creative headlines for B2B. You will be given criteria and methods to design strong lines yourself and to better evaluate headlines. Exercises on your own text, checklists and many practical examples are used.
Contents
The principles of creative headlines
- Attention please: Why normal texts no longer get any attention.
- The medium is the message: Designing the right headline for the right channel.
- Text sells: How creative headlines work in the brain and what dopamine has to do with it.
The tools of the trade for creative headlines
- Reduce complexity: condense key content into a few words.
- Communicate the added value: Focus on customer benefits with headlines.
- Make an impression: 12 mechanics for creative headlines that stick in your head.
Text inventory: Please submit 1-2 texts from your own company up to 2 weeks before the training (detailed information can be found in your own learning environment).
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You filter out the relevant statements from many and condense them into core messages.
- You use your core messages as a springboard to write creative and inspiring headlines.
- You know how creative texts work and why they work.
- You can also apply creative headlines to B2B topics and turn dry facts into emotional texts.
Methods
Interactive training with many practical exercises, best-practice examples, discussion, exchange of experiences and work on texts.
Recommended for
Specialists and managers from marketing, product management, PR and public relations who want to use sound methods to write creative and attention-grabbing headlines in the B2B sector.
Further recommendations for "Creative headlines in B2B communication"
Seminar evaluation for "Creative headlines in B2B communication"
4.5 from 5
with 2 ratings
training content:
4.3
Content comprehensibility:
4.3
Practical relevance:
4.3
Trainer expertise:
4.3
Participant orientation:
5
Method variety:
4.3
Joint online training
Start dates and details
26.09.2025
Live-Online
Booking number:
35074
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Course
zoom
Days & Times
3 hours
Limited number of participants
Friday, 26.09.2025
09:00 am - 12:00 pm
Training is guaranteed to take place
Booking number:
35074
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Details
3 hours
Limited number of participants
Booking number:
35074
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Details
3 hours
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
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