Webinar
This webinar is held in German.
"People don't buy goods and services. They buy relationships and stories." Seth Godin
There used to be a law around the campfire that still applies today: only the best stories are remembered and passed on. This webinar teaches the tools of successful storytelling - and cross-media distribution. You will learn the mechanics that make award-winning stories work. You will apply the formula for success to your everyday work in B2B communication: for the development of commercials as well as for texts in blogs, mailings and magazines. But also for PR, podcast formats or presentations. Because a good story beats sober facts.
Contents
What makes stories valuable
- Basics of the attention economy: why people love good stories.
- How messages stick: which stories are guaranteed to stay in your head.
- Complex things packaged vividly: creating images in the mind with stories.
The storytelling methodology
- To the point: condensing stories into a few words.
- Pixar, Disney & Co.: the tools of the trade for Hollywood writers.
- To put it succinctly: surprise with the story twist.
- Learn from B2B cases: package even dry content emotionally - become a storyteller.
- What do I use a story for? To emotionally charge facts.
- How do I build a strong story? Dramaturgy and storyline.
- How do I develop my story: transforming my own content into a story.
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Your benefit
- You will find stories that are derived from your company, your product, your employees or your target group.
- They conceive ideas that are based on the principles of the professionals.
- You can use storytelling in a B2B context and turn dry facts into emotional stories.
- You can upload images with short stories, e.g. for social media & co.
- You tell your messages cross-media and can adapt your ideas to the channel.
Methods
Interactive training with lots of practical exercises, best-practice examples, discussion, exchange of experiences and work on your stories on different channels.
Recommended for
Specialists and managers from marketing, corporate communications and PR who want to use sound principles and new methods of storytelling to package messages creatively and adapt them to the individual channels.
Further recommendations for "Cross-media storytelling in B2B communication"
Seminar evaluation for "Cross-media storytelling in B2B communication"
4.7 from 5
with 7 ratings
training content:
4.6
Content comprehensibility:
5
Practical relevance:
4.4
Trainer expertise:
5
Participant orientation:
4.8
Method variety:
4.6
Joint online training
Start dates and details
19.09.2025
Live-Online
Booking number:
35365
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Course
zoom
Days & Times
3 hours
Limited number of participants
Friday, 19.09.2025
09:00 am - 12:00 pm
Training is guaranteed to take place
Booking number:
35365
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Details
3 hours
Limited number of participants
Booking number:
35365
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Details
3 hours
Limited number of participants
No suitable date?
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