Webinar
This webinar is held in German.
Generation Z poses challenges for many employers. After all, this generation are the employees, the specialists and managers of the future. At the same time, they are shaping the labor market with new perspectives and sometimes unusual to surprising expectations. Employers are therefore confronted with a group of employees that can be surprising or even irritating. The training offers information and insights into the self-image and demands of Generation Z as an influential stakeholder in the employee market of the present and future.
Contents
- The importance of Generation Z for the economy and society.
- Information and insights on Generation Z as an HR target group.
- Prejudices against the Generation Z employee group: what is true and what is not?
- Similarities and differences between Generation X, Y and Z: What separates these groups of employees?
- Generation Z as people: What makes this generation tick in their private lives (in terms of economy and ecology, politics and business)?
- Generation Z as applicants: How do you position yourself as an attractive employer for Generation Z talent?
- Generation Z as candidates: What are this generation's expectations of employers?
- Generation Z as employees: How do employers respond to the needs of Generation Z?
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Your benefit
- You will gain insights into the hopes and expectations of Generation Z as an employee group.
- You will receive information on the expectations of Generation Z towards employers.
- You will learn all about the strengths and weaknesses of the Generation Z employee group.
- You will receive information on how to address, attract and retain Generation Z ...
- ... and thus build a greater understanding of the talents of Generation Z at
- as a success factor in HR and university marketing, talent recruiting and management as well as employer and employee branding.
Methods
trainer, presentation and discussion, best practice and worst practice, to-do lists and DOs & DON'Ts.
Recommended for
Company and employer representatives from the fields of HR, Human, People and People & Culture, Employer and Employee Branding, Talent Recruiting and Management, Personnel Marketing and University Marketing as well as Campus Recruiting.
Attendees comments
"Clear presentation of the topics, professional approach by the academy and the speaker."
Michelle Rinne
ASW
Seminar evaluation for "Understanding and winning over Gen Z"
4.7 from 5
with 32 ratings
training content:
4.6
Content comprehensibility:
4.9
Practical relevance:
4.6
Trainer expertise:
4.8
Participant orientation:
4.9
Method variety:
4.5
Joint online training
Start dates and details
22.09.2025
Live-Online
Booking number:
35451
€ 440,- plus VAT.
€ 523.60 incl. VAT.
Course
zoom
Days & Times
4 hrs.
Monday, 22.09.2025
09:00 am - 1:00 pm
10.02.2026
Live-Online
Booking number:
35451
€ 440,- plus VAT.
€ 523.60 incl. VAT.
Course
zoom
Days & Times
4 hrs.
Tuesday, 10.02.2026
09:00 am - 1:00 pm
Training is guaranteed to take place
Booking number:
35451
€ 440,- plus VAT.
€ 523.60 incl. VAT.
Details
4 hrs.
Booking number:
35451
€ 440,- plus VAT.
€ 523.60 incl. VAT.
Details
4 hrs.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
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