Strategic communication in sales

Strategic account management and account planning

• Different approaches and core tasks for sustainable success.

Stakeholder management and mapping

• Strategies for the targeted involvement and analysis of key stakeholders.

Communication and sales strategies

• Successful methods for dealing with complex sales processes and long purchase cycles.

Building long-term partnerships

• Sustainable strategies for profitable customer relationships.

Mindset and relationship building

• Proactive relationship management as the key to long-term customer loyalty.

Conversation management and touchpoints

• Effective communication and important contact points to strengthen the customer relationship.

Understanding and influencing decision-making processes and criteria

• Recognize decision paths and criteria and respond to them in a targeted manner.

Strengthen competitive position

• Value-based communication and customized offers for better market positioning.

Dealing with conflicting goals and difficult discussion situations

• Conflict management and solution strategies for challenging situations.

Integration of purchasing

• Efficient cooperation with the purchasing department in the sales process.

AI-supported meeting preparation

• Use of artificial intelligence to optimize conversation strategies.