Effective self-marketing

Establishing a sharper profile

• Assertiveness through a strong standing.
• Set professional boundaries while remaining on an equal footing.
• Conversation management: powerful effect through metacommunication!
• Success factor "Visionary thinking": Using the pulling power of your goals for your career planning.
• Confident "inner attitude" through mental self-control.
• New findings from brain research - success is controllable!

Personal branding: the "I" brand

• Avoid classic self-marketing mistakes.
• Position yourself successfully in your company and your department.
• The brand triangle: Develop your own brand positioning.
• Your individual marketing mix: location analysis versus target.
• Stay authentic - communicate consciously.
• Image cultivation and image realignment with a plan and strategy.
• Control your public image.
• "Visibility" - know how to be visible!
• Develop your individual action plan to achieve your desired image.
• Score points with appreciative, empowering communication.
• Success factor "relationship level" for your self-marketing: The potential of the relationship scale.
• The elevator pitch in everyday life: consciously control what others think of you.
• Network" as a success factor: Expand your network!