Training
This training is held in German.
Digitalization is opening up completely new approaches to market research (Mafo). Anyone can carry out projects themselves using easy-to-use software (do-it-yourself, DIY) and thus safeguard brand management or product management. In the training you will learn what you need for your Mafo practice: from questionnaire creation, sample size and test design to evaluation. You will also receive recommendations on first-class DIY tools and institutes that suit you - should you want to use service providers. Lay the foundation for targeted market research!
Contents
Market research in the digital age
- When do I use market research (Mafo) and when not?
- The new role of market research: Digital. Agile. Cost-effective.
Strategy driver. How anyone can conduct professional market research:
Resources & Skills for Do-It-Yourself (DIY).
The Mafo tools of the trade
- Top 1 - The questionnaire: The right/wrong questions for your study.
- Discussion. Tutorial. Workshop.
- Choose the right tool: From Focus Group to Werbe-Pretest.
- This makes your target group representative.
- Data analysis: Which results are reliable? Statistical KPIs,
that help you.
Do-It-Yourself (DIY) market research
- Do-It-Yourself (DIY): Digital. Agile. Topics. Opportunities. Risks. Boundaries.
- Guidelines for Do-It-Yourself: Sample size. Questionnaire.
Data collection/analysis. - DIY software tools.
- Budget & fees.
- DIY workshop: Create a questionnaire for your study using your own laptop
in the online tool (SurveyMonkey or similar).
Market research via service providers
- Institutes: Get to know suitable providers - even for small budgets.
- Services. Service provider management. Briefing. Fees.
Second opinion: Bring your own studies - in preparation or completed.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
After this basic seminar, you can put what you have learned into practice immediately:
- You know what kind of market research you can support in your work.
- You know agile tools and methods with which you can manage your brands well.
- You will learn essential basics in practical morsels: questionnaires, basic methods and test designs, sampling and statistics.
- You know the topics that are suitable for Do-It-Yourself.
- You know how to implement DIY: You know DIY tools, important providers and their fees.
- You know service providers that fit your budget if you want to purchase services.
- You can evaluate Mafo results and make strategic recommendations.
Methods
In-person events
Trainer input, individual and group work, case studies and best practice examples, discussion, exchange of experience.
Please bring studies and examples from your own practice as well as a WLAN-capable laptop!
Live online events
Trainer input, individual and group work, case studies and best practice examples, discussion, exchange of experience.
Please bring along studies and examples from your own practice!
Recommended for
Specialists and executives from product management, marketing, market research and sales, business development and product development as well as managing directors, owners, marketing managers, brand managers, sales managers who want to acquire a solid and fundamental basis for conducting market research themselves or via service providers.
Further recommendations for "Market research in practice: agile, online and offline"
Seminar evaluation for "Market research in practice: agile, online and offline"
4.5 from 5
with 61 ratings
training content:
4.1
Content comprehensibility:
4.4
Practical relevance:
4.3
Trainer expertise:
4.6
Participant orientation:
4.5
Method variety:
4.5
On-site training together
Booking number
5447
5447
€ 1.490,-
plus VAT
2 days
in 2 locations
2 Events
German
Joint online training
Booking number
33457
33457
€ 1.490,-
plus VAT
2 days
Online
on 20.10.2025
German
Start dates and details
20.10.2025
Live-Online
Booking number:
33457
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Monday, 20.10.2025
09:00 am - 5:00 pm
Tuesday, 21.10.2025
09:00 am - 5:00 pm
05.02.2026
Cologne
Booking number:
5447
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Thursday, 05.02.2026
09:00 am - 5:00 pm
Friday, 06.02.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
21.07.2026
Stuttgart
Booking number:
5447
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Tuesday, 21.07.2026
09:00 am - 5:00 pm
Wednesday, 22.07.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The next booking ensures this course will take place
Booking number:
5447
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Booking number:
33457
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Details
2 days
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
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